The document discusses how to build and maintain enduring relationships with advocates and donors. It poses questions about understanding advocates, valuing relationships, and addressing challenges in engaging donors now and in the future. The key message is about how organizations can best understand advocates, grow their value, develop understanding, and create sustainable relationships through purpose and meaning.

1. Endear Me
By Jazzmin Farey
Barnardos Australia

2. “It’s not just thanking.
It’s kind of loving me.”
Reference Learning To Say Thank You, Research by The Philanthropy Centre
My Endear Me Definition

3. Key Message
How to best understand our advocates,
grow value, develop understanding and
create sustainable relationships.

4. Is endearing from start to end of the
relationship?
or
Once the donor relationship has been
established and is more an opportunity to grow
advocates?
Question 1

5. What approaches have you taken to find,
understand and value your advocates?
Question 2

6. What challenges do you see in
endearing our donors now and in the
future?
Question 3

7. How can innovation help us ignite and
reignite relationships?
Question 4

8. How to best understand our advocates,
grow value, develop understanding and
create sustainable relationships.
Key Message

9. “Humans are driven by a
will to establish meaning in
their lives. They need
purpose.”
Quote from psychologist and Nazi death camp survivor Viktor Frankl