Joel Nicholson, LemonTree Fundraising - 'Renew Me'

1. A Language of Donor Relationships
“Renew Me”

2. Renewing your donor
relationships – a priority?

3. “Authentic engagement: No bullshit like tote bags or fake
emergencies. Deeply understanding why the donor supports you
and delivering on her (or his) expectations. Superb content.
Great donor service.”
USA fundraising strategist, Mark Rovner, view on “effective retention”

4. Channel
Timing
Message
Audience
Audience
Message
Timing
ChannelFLIP

5. How?

6. Renew Me – Actions!
1.
Deepen understanding
– machine learning, propensity, etc

7. Cross-cause philanthropic
understanding
Renew Me – Actions!
Personalising
“Thank you”
2. 3.

8. Renew Me – Actions!
Renew Me
=
A world of
difference
(sustainably)!