After Class 1 - Roll'It

1. PERSUASIVE
COMMUNICATION
GUILLEMOT ADRIEN
WINTENBERGER MARYLINE
WOLBER XAVIER
HUANG XUETING

2. OUR COMPANY : ROLL’IT

3. OUR CORE STORY AND PRODUCT
• Two years ago, we planned a 3 weeks package tour around several
asian countries. We were loaded with very bulky and heavy packages
that we had to move in every new stop. The weather was muggy and
we realized how much it was painful to carry our luggage.
• This is how we developed the desire to avoid people this
inconvenience : we decided to create a luggage able to make the
travel of its owner more comfortable.

4. OUR VISION STATEMENT
• To deeply change the actual trends of low-battery life and propose effective solutions
to better satisfy the growing expectations of our customers.
• To widely democratize the power of new technologies and exploit it to enhance the
daily lives of human beings in our actual world.
• To effortlessly provide energy power and simplicity to all travelers around the globe.
• To effectively reach ambitious objectives without compromising the wellness of all
our customers, stakeholders, shareholders, employees, suppliers.
• To strongly ensure that our business is ecologically viable, preserving the depletable
resources and meeting the needs of the present without compromising the future.

5. OUR MISSION STATEMENT
• Our luggage are equipped with an intelligent battery that converts
your step in energy.
• In order to continuously improve our activity, we want to set up a
corporate team spirit by sharing our ideas and our values.
• Thanks to a very innovative design, we redefine the standards of the
suitcase by improving the ergonomics.

6. OUR OBJECTIVES
• Developing individual products for exclusive customers
• Using a new energy-saving product to reduce environmental pollution
•Building a customer database that identifies contact information as well as preferences
•To make our products buying experience easy for customers and
at the same time, enable the company to identify and track its customer base.
• We want to create over time a whole serie of different type of luggage, with the same
technological capabilities.
• We want to provide good looking products, with a perfect overall quality and finitions.
•We are constantly working on the inside battery, to provide better storage space, better battery life and a
decreased weight.
•To become the 1st company to bring maximum convenience to our customers and create the greatest
profits on a very large area