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ISC Marketing - Example of Communication Strategy

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ISC Marketing - Example of Communication Strategy

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ISC Marketing - Example of Communication Strategy

  1. 1. Ezerex & ProceedPlusCommunication Strategy Proposal
  2. 2. User Background Primary Male/Female WhoAge: 27 – 45Bull eye: 38Class: A,BUrban citizen, high income When At Night Why Where At Home/Hotel Better sex To have experience healthy kids
  3. 3. Key Drivers –vs- Key Barriers Drivers Barriers Outstanding sex performer Ashamed to be weak Release stress Limited channels to buy or obtain information To have a happier life Product cost (expensive) Get the best out of sex: healthy kids & maintain strong marriage Limited knowledge about product relationship functions To enjoy what they Sharing from partner/husband deserved to have Afraid of sex’s discussion due to To have a happy family Asia’s culture Healthy kids
  4. 4. Men just will never admit that they suck!
  5. 5. Product Positioning Ezerex© Proxeed Plus© Manly Manly Made in Long Made in Made in Maintain Italia lasting Italia Italia family line For a To fulfillBigger Stress your stronger Qualitysize sex life released Improve greatest dream ingredients Sperm Quality ??? Quality ??? Healthy Sustainable ingredients kids result Carefree
  6. 6. How can we put 2 products intoONE COMMUNICATION PLATFORM Food for thought Manly Sustainable Achieve the Stronger result greatest sex life dream Made in Italia
  7. 7. ONE COMMUNICATION PLATFORM to introduce both products at the same time at WAR at BEDStrong to To fulfill manPERFORM greatest DREAM The Roman Gladiator/Warrior
  8. 8. Satisfied sexual life is everyman’s dream
  9. 9. A Roman Gladiator/Warrior Quality SEX Strong to PERFORM Quality SpermsConquer your Deliver the best partner at WAR & at BED sperm qualityFor a stronger To fulfill your For a healthy kid sex life greatest dreamReason to believe??? By his special tools/ Reason to believe??? characteristics
  10. 10. Traditional Strong to performApproach “As a Gladiator/Warrior” Angle 2: Angle 1: To fulfill your Stronger sex life greatest dream
  11. 11. Disruptive Communication StrategyATL Disruptive Medium to spread message away with cheap cost STRONG TO PERFORM AS A ROMAN GLADIATOR/WARRIOR Disruptive Channels for creating the most easy way toBTL access the Gladiator story
  12. 12. Communication Strategy ATLOn Air:PRPrint AdsTV Sponsorship+Digital:Viral/Online24/7 Hotline consultantOnline Game
  13. 13. Communication Strategy ATLDigital CommunicationViral ClipViral clip to gain curiosity and create excitement24/7 Hotline/SupportsQuick and reliable consultantsFeeding info to Male/Female forumSoccer Forums/ Trading Forums/Betting Forums/FacebookBanner adsPlace under most interesting topic
  14. 14. Communication Strategy ATL Print/PR TV SponsorMedium Channel Medium ChannelAdvertorial Male/Female Program O2 TV Magazines/ Sponsorship Sức sống mới Newspaper Live health VTV/HTVEditorial workshopQ&A sponsorsessionStrip banner onmost interestingmen websites
  15. 15. Communication Strategy BTLNew Channel + Traditional Channel
  16. 16. Communication Strategy BTLPOSM/ Brand activation at New Ambient ChannelPremium beer gardenPremium pub & loungeGymConvenience storeSex shop
  17. 17. Communication Strategy BTLPOSM/Brand activation at Traditional Channel Drug store Hospital Clinic
  18. 18. Thank You

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