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Pricing Yourself as Pro SpeakerAdolphKaestner           Beggar or Billionaire
What Type of Speaker are you   Expert who speaks   Motivational / Inspirational   Entertainer   Humourist   Trainer ...
Active Income StreamsKeynote Speaker   Training/WShop     Consulting  Mentoring          Webinar       Virtual Seminar    ...
Passive Income Streams Income While You Sleep
The CLEVER Income Streams   Sell Outcomes   Sell Online Recurring Programmes   Secure Anchor / Cash Cow Clients   Beco...
Working Days Available   Days in Year = 365   Less Saturdays & Sundays = 104   Less Public Holidays = 16   Less Person...
Where does the Pricing Model Start?   With the Budgets Bottom Line   How Much Must I Make to Survive?   How Much do I n...
Financial BudgetsPersonal Budget                        Business Budget                  Event / PSE Budget            Sep...
Desired Realistic Income   Your Budget Break Even Points:   Personal Break Even Point = R   +   Business Break Even Po...
The 7 Speakers Earning Levels1.   Beginner / Toastmaster2.   Part-Timer3.   Beginning Pro. Speaker4.   Established Pro. Sp...
Some Fees by Level 11.        Beginner / Toastmaster (1-15 yrs.)     1.     R Free or Costs or R500 or Donation to travel ...
Some Fees by Level 21.        Accomplished Pro. Speaker (5-20 ++yrs.)     1.     R 15,000 to R 60,000 ++2.        Circumst...
Some Public Workshop Fees   Brian Jude – Half day = R 695 (inc)   Expert Series – Half day = R 697 (inc)   Strawberry T...
How To Calculate Your Fee   Budgets for your Desired Income (slide 10)   Your Current and Most Likely Activity   # of K...
Online Fees Quoted in SA 1   FEES & RATES FOR 2012   Southern Africa & SADC territories:   One hour keynote presentatio...
Online Fees Quoted in SA 21.        Keynote - R 25,000 per Hour – Ex Vat2.        Training Courses / Workshops / Seminar  ...
So What Business are we in?Marketing                  Selling        Without these twoIt does not matter how good you are ...
Time is TickingGet Moving – Never Hope – Act!
Question Time ?   Web: www.adolph.co.za   Web: www.speakers101.co.za   e-Mail adolph@adolph.co.za   Skype: adolphk   ...
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Pricing Yourself as a Professional Speaker

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PowerPoint presentation given by National President Adolph Kaestner to all PSASA Chapters during the September 2012 President's Roadshow.

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Pricing Yourself as a Professional Speaker

  1. 1. Pricing Yourself as Pro SpeakerAdolphKaestner Beggar or Billionaire
  2. 2. What Type of Speaker are you Expert who speaks Motivational / Inspirational Entertainer Humourist Trainer Industry Guru Circumstantial Celebrity Recognise Your Type & Know Opposition
  3. 3. Active Income StreamsKeynote Speaker Training/WShop Consulting Mentoring Webinar Virtual Seminar Requires Your Personal Time
  4. 4. Passive Income Streams Income While You Sleep
  5. 5. The CLEVER Income Streams Sell Outcomes Sell Online Recurring Programmes Secure Anchor / Cash Cow Clients Become an Expert Own an Industry Affiliate Programmes Constantly Re-Invent / Upgrade Work Smart Not Hard
  6. 6. Working Days Available Days in Year = 365 Less Saturdays & Sundays = 104 Less Public Holidays = 16 Less Personal Holidays = 40 Less Personal Training = 12 Less S L & L = 7 Less Travel = 24 Less Administration etc = 36 Available Working Days = 126 Busy speakers work about 80 –120 days a year Speakers are Sellers of Time on Stage
  7. 7. Where does the Pricing Model Start? With the Budgets Bottom Line How Much Must I Make to Survive? How Much do I need to live the lifestyle I want? How Much do I need to plan for “retirement”? R # P S E’s You must know the real numbers
  8. 8. Financial BudgetsPersonal Budget Business Budget Event / PSE Budget Separate Bank Accounts
  9. 9. Desired Realistic Income Your Budget Break Even Points: Personal Break Even Point = R + Business Break Even Point = R + Lifestyle Break Even Point = R Total Income Required = R Determines Minimum Income Required
  10. 10. The 7 Speakers Earning Levels1. Beginner / Toastmaster2. Part-Timer3. Beginning Pro. Speaker4. Established Pro. Speaker5. Accomplished Pro. Speaker6. Celebrity Speaker7. Famous Speaker Juanell Teague – Speaker Coach
  11. 11. Some Fees by Level 11. Beginner / Toastmaster (1-15 yrs.) 1. R Free or Costs or R500 or Donation to travel exp.2. Part-Timer (1-5 yrs.) 1. R 1,000 to R 5,0003. Beginning Pro. Speaker (1-8 yrs.) 1. R 1,000 to R 8,0004. Established Pro. Speaker (5-12 yrs) 1. R 7,500 to R 20,000 Based on some local SA research
  12. 12. Some Fees by Level 21. Accomplished Pro. Speaker (5-20 ++yrs.) 1. R 15,000 to R 60,000 ++2. Circumstantial Speakers (5 yrs.) 1. R 15,000 to R 25,000+3. Celebrity Speaker (5 –x yrs.) 1. R 20,000 to R 40,000 ++4. Famous Speaker (5 – x yrs.) 1. R 30,000 to R 150,000 Based on some local SA research
  13. 13. Some Public Workshop Fees Brian Jude – Half day = R 695 (inc) Expert Series – Half day = R 697 (inc) Strawberry Training – One day = R 2,655 Richard Mulvey – Two days = R 4,450 Dr Henk Botha – Two Days = R 9,680 (inc) Front Foot – Two days = R 4,350 Imsimbi – Two days = R 3,600 Trevor Ketler – Three days = R 4,450 (Own Venue) Adolph Kaestner – Three days = R 5,550 (inc) Based on some local SA research
  14. 14. How To Calculate Your Fee Budgets for your Desired Income (slide 10) Your Current and Most Likely Activity # of Keynotes = X R….. =R # of Breakfast = X R…... =R # of Half Day Workshops = XR….. =R # of One Day Workshops = XR….. =R # of Two Day Workshops = XR….. =R Total Revenue based on current activity = R Note: To up the income 1- Increase Fees or 2 Increase Activity You are the Business
  15. 15. Online Fees Quoted in SA 1 FEES & RATES FOR 2012 Southern Africa & SADC territories: One hour keynote presentation = ZAR 27 500 (ex VAT where relevant) Master of Ceremonies = ZAR32 000 (ex VAT where relevant) Above rates exclude business class air travel, road transport or transfers, accommodation and meals and are quoted ex Johannesburg Europe and Rest of the world: One hour keynote presentation = US$ 8 500 Master of Ceremonies = US$9 500 Non-PSASA Member
  16. 16. Online Fees Quoted in SA 21. Keynote - R 25,000 per Hour – Ex Vat2. Training Courses / Workshops / Seminar 1. 1 day R 2,400 ex Vat 2. 2 day R 4,700 ex Vat3. Example 3 Lets Look4. Example 4 1. Lets Look – Fees 2. Lets Look Terms PSASA Members
  17. 17. So What Business are we in?Marketing Selling Without these twoIt does not matter how good you are as a Speaker or Trainer. The Achilles Heel for Most
  18. 18. Time is TickingGet Moving – Never Hope – Act!
  19. 19. Question Time ? Web: www.adolph.co.za Web: www.speakers101.co.za e-Mail adolph@adolph.co.za Skype: adolphk Tel: 011- 679 - 3145 Cell: 082 - 493 - 9093

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