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R-ACADEMY OF DANCE
Discover dance
Presentation By,
Raja.A
EXECUTIVE SUMMARY
 R – Academy of Dance is a start up dance school.
Various kinds of dance levels structured for the peo...
COMPANY SUMMARY
 The Company is privately
owned by Mr. Raja and will be
established on March, 2009.
 The total capital r...
OBJECTIVE
Create a dance studio with a warm,
supportive atmosphere, which is based
on satisfying customers.
Provide a so...
VISION
“The whole world should feel the magic
of dance.
Everyone should get with the beat.
We want to dance all the time.
...
MISSION
“To create an entertainment and
community education.
To offer a unique and appealing
entertainment for all custome...
PRODUCTS
Classical
Western
Hip Hop
Cuban
Mambo
Raja.A, 40, Fin III, FW0709.
Salsa
Disco funk
Rock & Roll
Retro
L...
SWOT ANALYSIS
STRENGTH:
Offering dance with yoga, isolation exercises
and stretches.
Variety of dance at one building.
...
SWOT ANALYSIS
OPPORTUNITIES:
Passion towards dance among youngster as
been increasing.
Awareness about international dan...
MARKETING ANALYSIS
 Identified Customer Group:
 Kids between 5-10 years.
 Young boys and girls between 10-20
years.
 M...
COMPETITION
 The major competitors are:
John Britto Dance Academy
Kalalaya Dance Academy
Raack Dance Academy
The Swin...
MARKETING STRATEGY
Our marketing efforts will focus on the following channels for
reaching the customers:
Website
Print...
4 P’s
PRODUCT:
The product of R-Academy of dance is
targeted at different parts of market.
Each product is designed to ap...
4 P’s
PLACE:
The major place would be covered is the
southern part of India including Tamil
Nadu, Andhra Pradesh, and Ker...
SALES FORECASTS
 Start up expenses:
Rent = 12, 00,000
Equipments = 50,000
Legal = 45,000
Electricity = 50,000
Promot...
EXPECTED MONTHLY & YEARLY SALES
0
200000
400000
600000
800000
1000000
1200000
1400000
in Rs.
April July October January
Mo...
ORGANIZATIONAL CHART
Founder &
Managing
Director
Administration Operations
Executive
Director
Marketing
Coordinator
Progra...
FINANCIAL PLAN
 PESTEL Factors. Particulars 2009 2010 2011
Tax 35% 35% 35%
Loan Interest 7% 7% 7%
Depreciation 1,00,000 1...
FINANCIAL PLAN
Break Even Analysis:
Overheads = 60,00,000
Selling Price = 20,000
Cost Price = 15,000
Break Even Point =...
FINANCIAL PLAN
Projected P & L Account
Raja.A, 40, Fin III, FW0709.Slide – 20 of 23
Particulars 2009
(In Rs.)
2010
(In Rs....
FINANCIAL PLAN
Projected Balance Sheet
Particulars 2009
(In Rs.)
2010
(In Rs.)
2011
(In Rs.)
Assets:
Equipments 50,000 55,...
FINANCIAL PLAN
Particulars 2009
(In Rs.)
2010
(In Rs.)
2011
(In Rs.)
Sales 12,187,280 15,243,100 18,280,920
Bank Balance a...
Business Plan - Dance Academy
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Business Plan - Dance Academy

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Business Plan - Dance Academy

  1. 1. R-ACADEMY OF DANCE Discover dance Presentation By, Raja.A
  2. 2. EXECUTIVE SUMMARY  R – Academy of Dance is a start up dance school. Various kinds of dance levels structured for the people of different levels.  The estimated investment for the academy is 60,00,000.  Location: Chennai, Tamilnadu.  Target customers: tiny-tots between 3-10 years, young boys and girls between 10-20 years, ladies, married men and women, corporate, software and other working professionals and disabled people. Raja.A, 40, Fin III, FW0709.Slide – 02 of 23
  3. 3. COMPANY SUMMARY  The Company is privately owned by Mr. Raja and will be established on March, 2009.  The total capital required for the start up is 6 million in which 30% i.e. 18,00,000 is by the owner 35% i.e. 21,00,000 is by the bank and remaining 35% i.e. 21,00,000 is by venture capital. Raja.A, 40, Fin III, FW0709.Slide – 03 of 23
  4. 4. OBJECTIVE Create a dance studio with a warm, supportive atmosphere, which is based on satisfying customers. Provide a social and entertainment forum for people with diverse interests, backgrounds and ages. Provide dance training for students at all levels of dance, from beginner to advance. To combine the dance with fitness and isolation exercises. Provide continual training, benefits and incentives for staff to encourage a long- term commitment of employees. Raja.A, 40, Fin III, FW0709.Slide – 04 of 23
  5. 5. VISION “The whole world should feel the magic of dance. Everyone should get with the beat. We want to dance all the time. We want to dance everywhere.” Raja.A, 40, Fin III, FW0709.Slide – 05 of 23
  6. 6. MISSION “To create an entertainment and community education. To offer a unique and appealing entertainment for all customers. It will provide excellent opportunity for social interaction with dancing and special events. It will provide an excellent opportunity for the people who want to take dance as their career. To provide dance education to all people by mixing it with fitness exercise and in other modes.” Raja.A, 40, Fin III, FW0709.Slide – 06 of 23
  7. 7. PRODUCTS Classical Western Hip Hop Cuban Mambo Raja.A, 40, Fin III, FW0709. Salsa Disco funk Rock & Roll Retro Latin Slide – 07 of 23
  8. 8. SWOT ANALYSIS STRENGTH: Offering dance with yoga, isolation exercises and stretches. Variety of dance at one building. International choreographers. Unique courses for all levels and all types of people. WEAKNESS:  Infant Company Raja.A, 40, Fin III, FW0709.Slide – 08 of 23
  9. 9. SWOT ANALYSIS OPPORTUNITIES: Passion towards dance among youngster as been increasing. Awareness about international dance among people. THREATS: Emerging competition. Raja.A, 40, Fin III, FW0709.Slide – 09 of 23
  10. 10. MARKETING ANALYSIS  Identified Customer Group:  Kids between 5-10 years.  Young boys and girls between 10-20 years.  Married men and women.  Corporate peoples.  Disabled people.  Market Needs:  Learning all form of Dance in same place.  Dance in the form of fitness exercise.  Dance which relieves stress and mental pains. Raja.A, 40, Fin III, FW0709.Slide – 10 of 23
  11. 11. COMPETITION  The major competitors are: John Britto Dance Academy Kalalaya Dance Academy Raack Dance Academy The Swingers  Competitive Edge: All day multi time slot schedule International dance trainers Dedicated instructional space Affordable fees structure Special discounts for disabled people Unique events specially designed for corporate Raja.A, 40, Fin III, FW0709.Slide – 11 of 23
  12. 12. MARKETING STRATEGY Our marketing efforts will focus on the following channels for reaching the customers: Website Print Radio Television Email/Newsletter Promotional stage programs Raja.A, 40, Fin III, FW0709.Slide – 12 of 23
  13. 13. 4 P’s PRODUCT: The product of R-Academy of dance is targeted at different parts of market. Each product is designed to appeal to a particular segment. Latin form like Cuban, L.A style Salsa, Cha-Cha and Disco funk for ladies, corporate, software and other working professionals. PRICE: The price of the product is based on the demand and on what the market will bear i.e. Demand pricing. Raja.A, 40, Fin III, FW0709.Slide – 13 of 23
  14. 14. 4 P’s PLACE: The major place would be covered is the southern part of India including Tamil Nadu, Andhra Pradesh, and Kerela. PROMOTION: The Company’s promotional strategy covers the southern part. The main above-the-line promotion for R- Academy of dance is Television and Promotional stage programs. Raja.A, 40, Fin III, FW0709.Slide – 14 of 23
  15. 15. SALES FORECASTS  Start up expenses: Rent = 12, 00,000 Equipments = 50,000 Legal = 45,000 Electricity = 50,000 Promotional Expenses = 1, 05,000 Insurance = 50,000 Raja.A, 40, Fin III, FW0709.Slide – 15 of 23
  16. 16. EXPECTED MONTHLY & YEARLY SALES 0 200000 400000 600000 800000 1000000 1200000 1400000 in Rs. April July October January Month sales monthly sales 0 5000000 10000000 15000000 20000000 in Rs. 1 2 3 year Sales yearly Series1 Monthly Sales Yearly Sales Raja.A, 40, Fin III, FW0709.Slide – 16 of 23
  17. 17. ORGANIZATIONAL CHART Founder & Managing Director Administration Operations Executive Director Marketing Coordinator Program Manager Accounts & Program Associate Costume Coordinator Make up & Hair Stylist Dance Instructors Dancers Raja.A, 40, Fin III, FW0709.Slide – 17 of 23
  18. 18. FINANCIAL PLAN  PESTEL Factors. Particulars 2009 2010 2011 Tax 35% 35% 35% Loan Interest 7% 7% 7% Depreciation 1,00,000 1,25,000 1,50,000 Assumptions Raja.A, 40, Fin III, FW0709.Slide – 18 of 23
  19. 19. FINANCIAL PLAN Break Even Analysis: Overheads = 60,00,000 Selling Price = 20,000 Cost Price = 15,000 Break Even Point = Overheads Selling Price – Cost Price Break Even Point = 60, 00,000 20,000 – 15,000 Break Even Point = 1,200 units. Turnover = 1,200*20,000 = Rs. 2, 40, 00,000. Raja.A, 40, Fin III, FW0709.Slide – 19 of 23
  20. 20. FINANCIAL PLAN Projected P & L Account Raja.A, 40, Fin III, FW0709.Slide – 20 of 23 Particulars 2009 (In Rs.) 2010 (In Rs.) 2011 (In Rs.) Sales 1,21,87,280 1,52,43,100 1,82,80,920 Expenses: Salary 45,00,000 45,00,000 45,00,000 Rent 12,00,000 12,00,000 12,00,000 Equipments 50,000 55,000 60,000 Legal 45,000 45,000 45,000 Electricity 50,000 50,000 50,000 Promotional Expenses 1,05,000 1,25,000 1,45,000 Insurance 50,000 50,000 50,000 Total Expenses 60,00,000 60,25,000 60,50,000 Profit Before Tax 61,87,280 92,09,100 1,22,30,920 Tax 21,65,548 32,23,185 42,80,822 Net Profit 40,21,732 59,85,915 79,50,098 Net Profit/Sales 32.99% 39.26% 43.48%
  21. 21. FINANCIAL PLAN Projected Balance Sheet Particulars 2009 (In Rs.) 2010 (In Rs.) 2011 (In Rs.) Assets: Equipments 50,000 55,000 60,000 Cash 40,21,732 10,007,647 17,957,745 Total Current Asset 40,71,732 10,062,647 18,017,745 Accumulated Depreciation 1,00,000 1,25,000 1,50,000 Total Asset 30,71,732 99,37,647 1,7867,745 Liability: Loans 1,47,000 1,47,000 1,47,000 Venture Capital 4,20,000 5,25,000 6,30,000 Total Liability 5,67,000 6,72,000 7,77,000 Net Worth 25,04,732 92,65,647 1,70,90,745 Raja.A, 40, Fin III, FW0709.Slide – 21 of 23
  22. 22. FINANCIAL PLAN Particulars 2009 (In Rs.) 2010 (In Rs.) 2011 (In Rs.) Sales 12,187,280 15,243,100 18,280,920 Bank Balance at the beginning of the year 60,00,000 40,21,732 10,007,647 Cash Payments: Salary 45,00,000 45,00,000 45,00,000 Rent 12,00,000 12,00,000 12,00,000 Equipment 50,000 55,000 60,000 Legal 45,000 45,000 45,000 Electricity 50,000 50,000 50,000 Promotional Expenses 1,05,000 1,25,000 1.45.000 Insurance 50,000 50,000 50,000 Tax 21,65,548 32,23,185 42,80,822 Total 81,65,548 92,48,185 10,330,822 Bank Balance at the end of the year 40,21,732 10,007,647 17,957,745 Projected Cash Flow Statement Raja.A, 40, Fin III, FW0709.Slide – 22 of 23

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