1. ~ Things You Should Know ~
Keynote Speakers
and Life and
Business Coaches

2. FACT
In the year 2012, there were
approximately 47,500
professional coaches at work
that bring in a combined $2
billion in revenue

3. The biggest coaching study ever!
With over 12,000 coaches
responding from 117 nations

4. TODAY
There are approximately
more than 47,500 professional
coaches, worldwide

5. Average income for full time
coaches was over $83,000 and
for part-time about $26,000 a
year
-According to International Coach Federation study

6. Executive Coaches make $325/hour
Business Coaches make $235/hour
Life Coaches make $160/hour
Average annual incomes for coaches
range from $55K to $116K
-According to Sherpa study

7. How much does the
average speaker
gets paid for a
keynote speech?

8. • Free. You can get a keynote speaker to speak for free if they are a new
speaker without much experience, or if their business model allows them
to make money without receiving a speaker’s fee.
• Travel only. Similar to the free speaker situation described above, a
keynote speaker can often be retained for just the price of their travel
(flight + hotel) if the speaker is new or benefitting from the speech in
some way besides the speaker fee.
• $500 – $1,500. Keynote speaker fees in this range would apply to non-
profit events or very small conferences.
• $1,500 – $3,000. Like the last category, this fee range is modest for a
keynote speaker, so would likely go to a professional speaker with less
experience or accomplishments, or simply a person that speaks for a
living and needs the work.
-Source: Evan Bailyn - Keynote Speaker Blog

9. Common types of
motivational speakers
include:
• Industry or community thought leaders
• Bestselling authors and TV presenters
• Brand-name authorities or celebrities
• Training and development professionals
• Futurists and trend experts

10. Criteria that event
planners look for:
• Credentials: Education, Experience,
Degrees, Awards and Certifications
• In the profession of speaking: CPAE
(Council of Peers Award for Excellence)
and CSP (Certified Speaking
Professional) can be meaningful to you

11. GOAL
Educate
Solve problems
Address needs

12. Things to consider:
• Gender, Age, Industry, Role, Years of
Experience, Interests, Message, Session
objectives, Expectations, Budget
limitations
• Easy to Manage, Probability for a great
performance, Probability for great
content, Ability to attract attendees,
Respect of schedule, Product oriented
vs. market oriented, Inspiring

13. joshuajsprague.com
messengeronamission.com