Ten provocations

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Ten provocations

  1. 1. Richard Huntington
  2. 2. adliterate.com
  3. 3. Radical thinking for the brand advice business
  4. 4. Opinion is the lifeblood of conversation
  5. 5. In the near future we will recognise that…
  6. 6. 1. …it is more important to be interesting than to be right
  7. 7. Opinion is the lifeblood of conversation
  8. 8. 2. …a real brand idea is the idea behind the brand
  9. 9. 3. …coherence is more important than consistency
  10. 10. Advertising may be the new below the line
  11. 11. 4. …a brand’s position is more important than its positioning
  12. 12. Opinion is the lifeblood of conversation
  13. 13. 5. …the most important search engine is in our minds
  14. 14. 6. …digital is too important to be left to digital agencies
  15. 15. You can’t talk about it unless you do it
  16. 16. 7. …web 2.0 is not a natural habitat for brands
  17. 17. The rules are made by the community not the communicator
  18. 18. You need to sacrifice control for influence
  19. 19. You change more than anyone else
  20. 20. 8. …creatives are a media person’s best friends
  21. 21. Planners sell Creatives multiply
  22. 22. 9. …the media shall inherit the earth
  23. 23. 10. …it is more important to be interesting than to be right
  24. 24. Opinion is the lifeblood of conversation
  25. 25. adliterate.com

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