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Audiences

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Slides from the IPA strategy group modern briefing event. I talked about a modern approach to thinking and talking about audiences

Audiences

  1. 1. A modern approachto audiences Strategy Group: Modern Briefing
  2. 2. about aboutStrategy Group: Modern Briefing
  3. 3. “Theconsumeris not a moronshe is yourwife” Strategy Group: Modern Briefing
  4. 4. Six notes to selves Strategy Group: Modern Briefing
  5. 5. 1. Kill the caricaturesStrategy Group: Modern Briefing
  6. 6. 2. Behaviour has to changeStrategy Group: Modern Briefing
  7. 7. 3. Deliver revelationsStrategy Group: Modern Briefing
  8. 8. 4. Talk aboutwhat they love Strategy Group: Modern Briefing
  9. 9. 5. A question of influenceStrategy Group: Modern Briefing
  10. 10. 6. Love and respect Strategy Group: Modern Briefing
  11. 11. “Empathy is an imaginative leapin which you endeavour tounderstand the world from theperspective of another person”Roman Krznaric, Empathy Strategy Group: Modern Briefing
  12. 12. Strategy Group: Modern Briefing
  13. 13. Strategy Group: Modern Briefing
  14. 14. Strategy Group: Modern Briefing

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