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Cluetrain Manifesto Slide show 6
Companies must ask themselves where their corporate cultures end   <ul><li>Companies need to understand that information i...
If their culture end before the community begins, they will have no market   <ul><li>No community for a company would mean...
Human communities are based on discourse, on human speech about human concerns   <ul><li>people look out for one another. ...
The community of discourse is the market   <ul><li>Markets are conversations </li></ul><ul><li>Community of discourse is c...
Companies that do not belong to a community of discourse will die   <ul><li>No community means no business </li></ul>
Companies make a religion of security, but this is largely a red herring. Most are protecting less against competitors tha...
As with networked markets, people are also talking to each other directly inside the company, and not just about rules and...
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Vertsol 5

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Vertsol 5

  1. 1. Cluetrain Manifesto Slide show 6
  2. 2. Companies must ask themselves where their corporate cultures end <ul><li>Companies need to understand that information is everywhere </li></ul><ul><li>peoples comments are more powerful than the voice of a company </li></ul>
  3. 3. If their culture end before the community begins, they will have no market <ul><li>No community for a company would mean no business. and no company likes that. </li></ul>
  4. 4. Human communities are based on discourse, on human speech about human concerns <ul><li>people look out for one another. </li></ul><ul><li>People talk to other people about matters. </li></ul>
  5. 5. The community of discourse is the market <ul><li>Markets are conversations </li></ul><ul><li>Community of discourse is conversations </li></ul>
  6. 6. Companies that do not belong to a community of discourse will die <ul><li>No community means no business </li></ul>
  7. 7. Companies make a religion of security, but this is largely a red herring. Most are protecting less against competitors than against their own market and workforce <ul><li>Workers can be much of threat than rival competitors. </li></ul>
  8. 8. As with networked markets, people are also talking to each other directly inside the company, and not just about rules and regulations, boardroom directives, bottom lines <ul><li>There are more conversations going on inside a company than what one might think </li></ul><ul><li>Your workers are part of the community as well </li></ul>

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