A presentation on the four building blocks of trust to accompany the post at http://www.adliterate.com/2013/11/trust-every-brand-wants-it-but-few-know-how-to-get-it/

1. Trust
Every brand wants it,
few know how to win it
Tuesday, 28 January 2014

2. When it comes to trust the
brand World is
monumentally myopic and
self-referential
Tuesday, 28 January 2014

3. Many people and
organisations are
successfully building trust
every single day
Tuesday, 28 January 2014

4. Tuesday, 28 January 2014

5. Brands must stop craving
trust and start being
trustworthy
Tuesday, 28 January 2014

6. “I get to decide if I trust you,
self-proclaiming is just
weird”
Tuesday, 28 January 2014

7. Four building blocks to
becoming more trustworthy
Tuesday, 28 January 2014

8. 1. Dependability
Tuesday, 28 January 2014

9. Reliability and dependability
are the dull but essential
foundations of trust building
Tuesday, 28 January 2014

10. “The best brands are like
God - unfailing, consistent
and always there”
Tuesday, 28 January 2014

11. 2. Reciprocity
Tuesday, 28 January 2014

12. We trust those that trust us to get trust we need to give
trust
Tuesday, 28 January 2014

13. 3. Transparency
Tuesday, 28 January 2014

14. People distrust those that
appear to have an agenda at
odds with their own
Tuesday, 28 January 2014

15. 4. Sacrifice
Tuesday, 28 January 2014

16. We trust those that sacrifice
their short term interests for
ours
Tuesday, 28 January 2014

17. Trust building takes real
risk that’s why it may be on
every brand owners’ lips but
not always in their hearts
Tuesday, 28 January 2014