Choose an e-commerce Web site and assess it in terms of the eight unique features of e-commerce technology described Which of the features does the site implement well, and which features poorly, in your opinion? Prepare a short memo to the president of the company you have chosen detailing your findings and any suggestions for improvement you may have.

1. Eight Unique E-Commerce Feature Of Reebok Website
Submitted To:
Sir . Ali Danial
Submitted By:
Adil Riaz Siddiqi
Hafiz Usman
Muhammad Asif
Saqib Latif
Department of Information Technology The
Islmia University Of Bahwal Pur

2. We have chosen www.reebok.com an e-
commerce website. Now I am going to list
down the seven features of e-commerce
technology that this website is executing.

4. Ubiquity.
Global Reach.
Universal standards.
Personalization/Customization.

5. Interactivity.
Information density.
Richness.

6.  OPINIONS
Reebok’s official website is
available online and is ubiquitous. Customers
can order online at any time at their home, or at
workplace.

7.  OPINIONS
This brand have been serving for shoes and
athletes since many years, it have great global
reach not only in USA but also around the
world across the national boundaries

8.  OPINIONS
It holds the strong concept of universal
standards and serve every country with the
same level of websites. Internet stands are
same, whether a customer is ordering from
USA or form any other country

9.  OPINIONS
This company also takes online orders from the
consumers according to their desire and makes
shoes which would satisfy the customer with
high personalization

10. Interactivity
Effective e-commerce navigation should make
it as easy as possible for customers to find
what they want, and get to the relevant product
There are a number of ways to do this, and
much depends on the mindset of the consumer.
However, a minority of users will typically
take the site search option, so people will head
for the navigation bar and look to browse by
category.

11. Interactivity
Use auto-complete
Auto-complete in site search is a great way to
improve the effectiveness of site search and
minimise the risk of misspellings and therefore
inaccurate results.
As customers type in a query, as on
Waterstones (it does do something right) they
are provided with suggestions after three
letters:

12. Richness
Audio or video media, sliding interactions, or
even scroll events, help in adding a delightful
layer of engagement a user experiences on a
website or application. These interactive
elements can tell a story or trigger emotional
connections can truly create lasting
impressions on an individual’s mind.

13. Information density
Reebok need to improve the information
density it use the featured slider / feature
images in every post every one can see the
information easily.
What is feature image?
Theme feature which allows theme developers
to add support for using a representative image
for posts / pages.

14. To : Reebok President
From : AUAS
Date : Oct 10,2015
Subject : Suggestions For Improvement
Mr. Matthew H. O'Toole
There is need to improve some features in interactivity , richness and
Information density. Use auto-complete in interactivity featured slider /
feature images of every post in Information density and Audio or video
media, sliding interactions, or even scroll events in richness.
Best,
Adil Riaz

15. Allah Hafiz