The Process of Transforming plain text into cipher
text that cannot be read other then sender and the
receiver. This process is also called
Example: “Safe me” convert in cipher text letter
plus two it will be “Uchg og”
This type of Research combines both
Demographic and Psychographic data like study of
personality, values, opinions, attitudes, interests,
Because to understand the user’s characteristic and
to target them.
E-commerce extend to market
as a mobile platform and geographic
limits are reduced and customer
reduce their shopping costs.
Worldwide customer service providing
market communication has very easy
across the boarder.
There is no individual country
wise standard butt all over the world
& for this purpose cost of delivering
massage is reduced.
Video, audio, & text marketing massage
conversation can be easily doing with
using any medium to convey our massage.
consumer can engaged in a dialog
and do dynamic adjusting and
making consumer co-producer of the goods and
consumer can analyze and gather highly detailed
information in time. Data mining internet technology
permits the analysis terabytes of consumer data.
User-generated contents and social sites, along
with blogs, have created new large online
Audience and expanding new potential customers.