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St.JosephsCollegeof Commerce 1
Internship Training Report
Based On Work Experience In
Santhome Latex
Submitted
By
ALLEN JOY KARIKATTUPARAMBIL
Reg No: 11SJCCMIB006
Under the guidance of
Mr. Srikanth
St.JosephsCollegeof Commerce 2
CONTENTS
1. INTRODUCTION
2. RUBBER INDUSRTY IN INDIA
3. COMPANY PROFILE
4. LEARNING AGREEMENT
5. WORK REPORT
6. SUMMARY AND FINDINGS
7. COMMENTS/SUGGESTIONS
8. CONCLUSION
9. BIBLIOGRAPHY
St.JosephsCollegeof Commerce 3
CERTIFICATE OF SUPERVISOR
I, Mr.Srikanth, hereby certify that Allen Joy Karikattuparabil bearing Register No.
11SJCCMIB006, student of Masters in International Business, at St.Josephs College of
Commerce, Bangalore, has completed the Summer Internship Programme, under my
guidance.
Mr. Srikanth
St.JosephsCollegeof Commerce 4
DECLARATION
I, Allen Joy Karikattuparambil Bearing Register No:11SJCCMIB006 hereby declare that the
internship report on Santhome Latex is an original work.The contents of the report have not
been published before and reflect the work done by me during the summer internship of eight
weeks from 14th April, 2013 – 14th June 2013.
Place:
Date: Allan Joy Karikattuparambil
(11SJCCMIB006)
St.JosephsCollegeof Commerce 5
ACKNOWLEDGEMENT
I take this opportunity to thank St. Joseph’s College of Commerce, for giving me the
opportunity to undergo the internship training. I would like to thank Mr. Arun Joy of
Santhome Latex for giving me the opportunity to work in his organisation.
I also thank Mr. Sleeba(Manager) for closely supervising this work over the past few
months and helpful suggestions. His valuable advice and support, in spite of his busy
schedule has really been an inspiration and driving force for me.He constantly enriched my
raw ideas with his experience and knowledge.
This internship training has helped me to improve and increase my knowledge, as far as sales
division is concerned.
St.JosephsCollegeof Commerce 6
INTRODUTION
As a part of my post graduate degree (Masters in International Business), I got the
opportunity to undergo the eight week internship program where I got the opportunity to
work with Santhome Latex, Mukkapala, Tamil Nadu.
The head office of Santhome Latex is located in Trivandrum, however my actual work
responsibilities during the internship made me visit different localities of the city.
It was a stupendous experience and I have gained a lot of wisdom and can look at my carreer
and life at a different perspective.
St.JosephsCollegeof Commerce 7
RUBBER CULTIVATION IN KERALA
Natural rubber is an elastomer derived from latex of plants.The the source of natural rubber in
Kerala is from the species Hevea brasiliensis.Actually rubber plant is not a native plant of
Kerala.Dutch colonialists brought rubber plant to Kerala.But at present Rubber is an important
source of Income for good number of Keralites. Kerala accounts for 90% out of the total area
under rubber cultivation in India.
In Kerala rubber is generally grown in the midlands and high lands including
Kottayam,Pathanamthitta, Kollam, Idukki and Tamil Nadu. In 2009 the production of Rubber in
Kerala increased to 783,000 tonnes.Kottayam grows rubber in over 109,582 hectares and
produces 120,946 tonnes of rubber per annum.Kottayam, the fourth largest rubber grower in
India, produces almost nine percent of the world’s rubber.
One of the Plantations of Santhome Latex
St.JosephsCollegeof Commerce 8
OBJECTIVES
● It provides an opportunity test interest in a particular career before permanent commitments
are made.
● To develop skills in the application of theory to practical work situations.
●To develop skills and techniques directly applicable to career.
● Provides opportunity to develop attitudes conducive to effective interpersonal relationships.
● To acquire good work habits.
● It will develop employment records/references that will enhance employment
opportunities.
St.JosephsCollegeof Commerce 9
COMPANY PROFILE
Santhome Latex is a partnership firm registered under the partnership act. The firm came into
existence on the 28th of April 1991. The partners of the firm are members of the reputed
Karikattuparambil family in Kottayam, Kerala, an ancient and aristocratic business family,
who are financially very sound and are prominent rubber planters and industrialists in Kerala.
The primary objective is to manufacture and market technically specified natural rubber.
The firm began its business by purchasing a crumb rubber plant in edmury. This unit
manufacturers CENTRIFUGE LATEX(cenex) ,ISNR 20 and is a SSI unit and has an
installed capacity of 5 MT per day. The factory along with 6.4 acres were acquired by
promoters and is currently owned by the firm.
The unit is currently running on a single shift basis and has 10 centrifuging machine. The
plinth area of the factory building is 749M2. The centrifuge factory which was established
in1991 was set up to suit the industrial& technical environment more than a decade ago.
Several technological advances, labour shortage and increased fuel price have made it
necessary to modify the manufacturing setup of the unit in order to make it capable of
producing cost effective products of sufficiently large volumes with optimum employment of
labour.
The promoters of the firm belong to the Karikattuparambil family. They are well established
businessmen who have promoted M/s Santhome Latex with a combined turnover of Rs.200
Cr per annum. They are the largest producer of Cenex in the state and market their products
to several large manufacturing and trading concerns both within and outside the country. The
managing partner and promoter of this unit was Joy Kallarackal(LATE), He has more than 2
decades of experience in the rubber industry. He is assisted by Arun Joy who is presently the
managing director also very competent in business and an able and enterprising businessman.
The promoters have created assets more than 20Crs. Hence they are entrepreneurs of proven
track record who have potential to make Santhome Latex the leading producer of Cenex in
the state
St.JosephsCollegeof Commerce 10
St.JosephsCollegeof Commerce 11
PRODUCTS
CENTRIFUGE LATEX:
It is an unvulcanised double centrifuged natural rubber latex showing very low levels of water
extractable proteins. Due to its characteristics this latex can especially be used for the
production of medical articles made in a dipping process. CENEX is available in bulk with
tankcontainers or tanklorries.
LA LATEX:
(Low Ammonia Latex) The ammonia content of LA Latex is not exceeding 0.29% on
latex . Low ammonia – LA-TZ can replace HA latex in all normal latex appications, with
a little adjustment in compounding in certain cases. LA-TZ is preserved with
0.2 ammonia together with a suitable combination of zinc oxide (ZnO) and
tetramethylthiuramdisulphide (TMTD) of not more than 0.1% in total, based on latex
weight.
SKIM CREPE:
Crepe is a crinkly lace rubber, obtained when coagulated latex or any form of field coagulum
(tree lace, shell scrap, and earth scrap etc.) is passed several times through heavy rolls called
crepers and the resultant material air dried at ambient temperature. There are different types
of crepe rubber depending upon the type of starting materials from which they are produced.
RUBBER SHEET-RSS4:
Ribbed smoked sheets are used in various industries due to their variety in the requirements
on cleanliness and tear strength of the sheets. There are five major grades: RSS 1 to RSS 5.
The difference in the grades is the result of the preparation of the coagulated field latex
during the production of the Unsmoked Sheets. The sheets are selected and smoked at a
controlled timing and temperature window to ensure that they are properly smoked without
causing negative impact on the rubber properties.
RSS grades still depend heavily on visual inspection, thus, there is a high probability of
inconsistency in grading. Therefore, Thai Hua established a training program for our
inspectors with periodic cross checks for their grading level to ensure that all our factory
individuals are in sync.
St.JosephsCollegeof Commerce 12
St.JosephsCollegeof Commerce 13
LEARNING AGREEMENT
PURPOSE OF INTERNSHIP
 The internship would provide me with an in-depth knowledge of the formal functional
activities of a participating organization.
 The internship would give me the opportunity to test my aptitude for a particular career
before permanent commitments are made.
 The internship would help develop skills in the application of theory to practical work
situations.
 The internship would also give me the opportunity to understand formal/informal
organizational relationships.
REASONS FOR CHOOSING SANTHOME LATEX FOR THE INTERNSHIP
 Market Experience: The company has a very vast industry experience, which would benefit
me in my future endeavors. . It includes the overall work set-up, project undertakings (on
contractual basis), meeting milestones/deadlines etc.
 Brand Value/Recognition: SANTHOME LATEX is one of the leading rubber manufacturer in
the state and with its deep technical expertise, high quality client base and strong management team,
SANTHOME is extremely well-positioned for continued growth and expansion.
SPECIFIC AREA(S) OF INTERNSHIP TRAlNING
The area(s) covered in the internship would include Business Finance, Sales, and Corporate
Communication on a rotational basis, with major focus being given to Marketing.Constant and
seamless communication with the market experts. Adequate infrastructuralfacilities (work-station,
softphone etc.) were provided for the same.
DEPARTMENT OF INTERNSHIP
The major focus of the internship would be on Business Marketing.
St.JosephsCollegeof Commerce 14
BUSINESS CONCENTRATIONS
 Prepare operating plans
 Conduct performance reviews
 Recommend actions for achieving plan
 Analyze proposals I new deals
 Assess financial impact of decisions on plan
 Monitor controllable costs and propose savings
BUSINESS OBJECTIVES
 Enable the organization in achieving its financial goals
 Provide the necessary financial levers of controlfor the business leaders to manage their
business
 Transition the medium term business plan of the organization into a workable operating plan
MAJOR ASSIGNMENTS/RESPONSIBILITIES
The first major assignment was a "Market Assessment study"
It would have the following requirements:
 Constructing a market analysis
 Research and understand some of the nuances of engaging with clients based out of
certain regions (e.g. currency payments, subsidiary vis partnerships etc.)
St.JosephsCollegeof Commerce 15
DISCUSSION & ANALYSIS
I have had the pleasure and privilege of working in Santhome Latex and it gave me an
insight into the real aspects of rubber trading and marketing. This experience has instilled in
me a clear understanding of the company, it’s functioning, the various processes involved, the
system of hierarchy, the sales and material management.
The job tasks given to me during the internship were:
St.JosephsCollegeof Commerce 16
JOB DESCRIPTION(8 WEEKS WORK SUMMARY)
The first week was spent in the office getting to know more about the dealings of the
company and sales processes involved. My stint in the company started off in the sales
department with an introduction to the company and prevailing market conditions.
I keenly studied the work strategies adopted by the employees. I had a small demo on sale of
rubber in the market.
Later on I was taught to classify and differentiate the type of rubber and categorise it
according to pre-determined standards.
In the course of time I was taken to the manufacturing plant. It gave me an insight into how
latex is processed. The whole process of centrifuging became more clear to me.
The company has a very strong client base. It was the latex that was centrifuged using
centrifuging machine and made ready to be packed and transported to the buyers.
I got a insight into the whole centrifuging process.
Later on I started on with marketing job, my main requirement was to find prospective buyers
and give them a brief introduction of the company and to explain the clients about various
rubber products available.
Later it was my turn to do the enquiries in the market. It included getting quotations from
probable buyers. It was on the fourth week the internship I started getting queries from
prospective buyers. Since Santhome Latex is a well reputed firm, it was very easy for me to
convince the buyers.
On the fifth week I received a quotation from a well reputed company using rubber products,
my job was to contact the stock keeping department and find out if the tonnage mentioned in
the quotation was available. The required tonnage was readily available and I had to forward
the quotation to the Sales manager who then decided on the future dealings. During the
course of next three weeks more than a dozen quotations were received.
St.JosephsCollegeof Commerce 17
LEARNING EXPERIENCE
I have chosen this project in the field of sales so that I could understand some basics of it.
I have learnt immensely not only about sales but also of marketing strategies on a whole and
my knowledge has grown to a great extent.
I have learnt to work in a team and understood what it takes to be a team player and
individuality should be respected and learnt that every person is special in his own way. I
have learnt to communicate better in terms of business and understood the hierarchy levels in
an organization.
St.JosephsCollegeof Commerce 18
FINDINGS
Santhome Latex has a very good client base. Perfection in the work performed and proper
time management has helped Santhome Latex to maintain its client base and also add new
ones as well.
One of the most important finding which I made was that marketing is a very essential part of
sales, without which the entire sales process is incomplete.
Reputation of the company matters a lot in rubber trade. Processing of rubber is a very
complex process and working in such a work environment is a great boost to ones career.
St.JosephsCollegeof Commerce 19
CLIENTS
Santhome Latex as a well reputed client list. The major clients are:
MRF
Duroflex
Kurl-On
St.JosephsCollegeof Commerce 20
SUMMARY& FINDINGS
The internship at SANTHOME LATEX provided me with a glimpse into sales in the rubber
trade industry , giving me the choice of whether I would want to work in this field or not, in
the future.
The internship at SANTHOME LATEX has helped me acquire immense knowledge on the
practical side of work.
The internship has vastly strengthened my skills in handling specific assignments, which
could not have been learnt from the classroom.
The internship has also provided me with general professional skills that may apply to any
job, such as proper work phone etiquette, and complying with organizational rules in addition
to specific intern duties.
The summer internship has helped in infusing professionalism at the workplace especially in
terms of conduct, attitude towards work, punctuality and commitment.
By interning at SANTHOME LATEX, I was able to meet people in the industry. Having
valuable, experienced contacts can be helpful in the future, especially while seeking
employment. To add to that, I was able to connect with other interns who could help me in
the future by sharing job and contact information.
Having an internship on the resume boosts the chances of securing employment in the future.
It gives an indication that I am somewhat prepared to tackle practical work-life situations and
problems.
The internship basically provided a peek into the office environment, revealing what the
work-life routine is truly like. The internship required me to be responsible, reliable and
friendly towards peers.
To conclude, I would like to say that SANTHOME LATEX has succeeded in helping me
imbibe professionalism by complying with its various rules, regulations, policies and
procedures through the course of the internship.
St.JosephsCollegeof Commerce 21
COMMENTS/SUGGESTIONS
I was placed in the Sales Team under the supervision of the Markrting Head Mr.Deepak. He
proved to be an excellent guide and mentor at the company. I held daily meetings to give him
review/follow-up on the work that I had been assigned to do. He kept providing additional
input at each meeting, which helped widen my horizons on the industry, and the company in
particular.
The biggest challenge faced during the internship was, getting used to the industry/company
specific terms and corporate jargons used in conversation. Another challenge faced was to
cope with the work timings.
Being a company with International level of operations,the concepts which we studied in
Forex management turned out to be useful in understanding the payment terms and so on.
According to me the company is a very good platform for any beginner. It is very employee
friendly.
I would personally suggest more people to intern at Santhome Latex.
St.JosephsCollegeof Commerce 22
CONCLUSION
My period in the company helped me to understand its functioning in its retail division and
opened my eyes to view current practices that are being followed by the company. I believe
Travancore Crump industries have laid the foundation to life beyond that of a student. It gives
me immense pleasure to be associated with an organization like Santhome Latex, even
though it was for a very short period of two months.
Given a chance I would like to be associated with Travancore Crumb Industries.
Lastly I would like to thank Santhome Latex an it’s staff for giving me a wonderful time
during the two months of internship.
St.JosephsCollegeof Commerce 23
BIBILOGRAPHY
Most of the information provided the report is purely out of practical and theoretical
experience and exposure.
Some of the company info has been collected from the concerned authorities and the staff of
Santhome Latex.
http://indiannaturalrubber.com/
http://en.wikipedia.org/wiki/Natural_rubber
http://keralafarmeronline.com/rubber-statistics/#2010-11
St.JosephsCollegeof Commerce 24
RUBBER TRADE IN INDIA STATISTICS
Supply and Demand of NR 2011-12 in
Tonnes
Opening Stock Availability Consumption
Month Tyre Mfr
Other
Mfrs
Open
ing
Stock
Purc
hase
Impo
rt Total
Tyre
Mfrs
Other
Mfr Total
Apr 52520 16210 68730 61124 10876
14073
0 49456 28794 78250
May 47280 15200 62480 59168 15372
13702
0 50286 28864 79150
Jun 42570 15300 57870 58970 11985
12882
5 47349 28101 75450
Jly 36620 16755 53375 53630 17975
12498
0 47960 28240 76200
Aug 32550 16230 48780 58148 22262
12919
0 49358 30142 79500
Sep 32530 17160 49690 48409 36106
13420
5 49904 30596 80500
Oct 36545 17160 53705 75116 18149
14697
0 51420 29760 81180
Nov 46945 18845 65790 69337 13383
14851
0 48710 29300 78010
Dec 51585 18915 70500 69096 9579
14917
5 50906 29559 80465
Jan 48725 19985 68710 79706 8644
15706
0 51609 29391 81000
Feb 53210 22850 76060 70953 6952
15396
5 49149 28851 78000
Mar 54330 21635 75965 70035 6355
15235
5 51666 28344 80010
TOTA
L/BAL 51325 21020 72345
17763
8
94771
5
17763
7
Publis
hed
Month
Opening
Stock
Prod
uctio
n
Impo
rt
Missi
ng
Avila
bility
Consu
mptio
n
Expo
rt
Balan
ce
Apr 253975 53500 10876 -826
31835
1 78250 2227
23870
0
May 238700 56400 15372 -596
31047
2 79150 1498
23042
0
Jun 230420 56850 11985 -183
29925
5 75450 618
22337
0
Jly 223370 58500 17975 -9
29984
5 76200 24
22363
0
Aug 223630 72500 22262 42665
31839
2 79500 17
19621
0
Sep 196210 77500 36106 -13
30981
6 80500 194
22913
5
Oct 229135 82400 18149 -31
32968
4 81180 180
24835
5
St.JosephsCollegeof Commerce 25
Nov 248355 90500 13383 -7
35223
8 78010 60
27417
5
Dec 274175
10300
0 9579 -316
38675
4 80465 2495
30411
0
Jan 304110 98800 8644 -475
41155
4 81000 6764
32426
5
Feb 324265 57600 6952 -569
38881
7 78000 7951
30343
5
Mar 303435 54400 6355 -1363
36419
0 80010 7943
27760
0
TOTA
L
86195
0
17763
8 38277
94771
5 29971
17763
7 29851
Publis
hed
NR April May June July
Augu
st
Septe
mber
Octo
ber
Nove
mber
Dece
mber
Janu
ary
Febr
uary
Marc
h
TOTA
L
Impor
t 10876 15372 11985 17975 22262 36106 18149 13383 9579 8644 6952 6355
17763
8
Export 2227 1498 618 24 17 194 180 60 2495 6764 7951 7943 29971
RSS 4 16418 15983 17087 18215 17952 16645 18112 19876 20188 22160 23400 22002 19,003
RSS 3 17354 16715 16902 15680 15442 16199 17308 19614 21404 25061 28153 24826 19,555
Export
Value
36562886
0
23942
5340
10559
7660
43716
00
30518
40
32291
300
32601
600
11925
600
50369
0600
14989
02400
18605
34000
17476
18860
64056
39660
Impor
t
Value
18874210
40
25694
29800
20257
04700
28184
80000
34376
98040
58488
10940
31412
28920
26249
41620
20502
89160
21662
72840
19571
96560
15776
92300
32105
16592
0
Impor
t-
Rs/Qu
intal
18,07
3
Expor
t-
Rs./Q
uintal 21,373
Total stock with Dealers, Procesors, Tyre Manufacturers & Other Manufacturing Units
St.JosephsCollegeof Commerce 26
Availability of Natural Rubber as confirmed stock
Opening Balance Availability
Month
Dealers/P
rocessors
Tyre
Mfr
Other
Mfrs BBF
Purc
hase
Impor
t Total
Apr 81140 52520 16210
14987
0 61124 10876
22187
0
May 85045 47280 15200
14752
5 59168 15372
22206
5
Jun 82820 42570 15300
14069
0 58970 11985
21164
5
Jly 81950 36620 16755
13532
5 53630 17975
20693
0
Aug 78645 32550 16230
12742
5 58148 22262
20783
5
Sep 57600 32530 17160
10729
0 48409 36106
19180
5
Oct 67230 36545 17160
12093
5 75116 18149
21420
0
Nov 69560 46945 18845
13535
0 69337 13383
21807
0
Dec 84960 51585 18915
15546
0 69096 9579
23413
5
Jan 110980 48725 19985
17969
0 79706 8644
26804
0
Feb 115405 53210 22850
19146
5 70953 6952
26937
0
Mar 117860 54330 21635
19382
5 70035 6355
27021
5
Monthly Sale by Growers and Purchase of Manufacturers
Month
O/S
Growers
Prod
uctio
n
Sale
by
Gwr
Impo
rt
Purc
hase
by
Mfr
Apr 98025 53500 60350 10876 61124
May 91175 56400 57845 15372 59168
Jun 89730 56850 58535 11985 58970
Jly 88045 58500 50340 17975 53630
Aug 96205 72500 79785 22262 58148
Sep 88920 77500 58220 36106 48409
Oct 108200 82400 77595 18149 75116
Nov 113005 90500 84790 13383 69337
Dec 118715
10300
0 97295 9579 69096
Jan 124420 98800 90420 8644 79706
Feb 132800 57600 80790 6952 70953
Mar 109610 54400 57555 6355 70035
TOTA
L 106455
86195
0
85352
0
17763
8
77369
2
St.JosephsCollegeof Commerce 27
O/S Growers means Opening stock with growers
Apr May Jun July Aug Sep Oct Nov Dec Jan Feb Mar
Consu
mptio
n 78250 79150 75450 76200 79500 80500 81180 78010 80465 81000 78000 80010
Sale
by
GWR 60350 57845 58535 50340 79785 58220 77595 84790 97295 90420 80790
85352
0
Purch
ase by
Mfr 61124 59618 58970 53630 58148 48409 75116 69337 69096 79706 70953 70035
Openi
ng
Stock 253975
23870
0
23042
0
23337
0
22363
0
19621
0
22913
5
24835
5
27417
5
30411
0
32426
5
30343
5
Produ
ction 53500 56400 56850 58500 72500 77500 82400 90500
10300
0 98800 57600 54400
Sale= (opening Stock + production) - month
end stock with growers.
85352
0
Purchase = (Consumption +Monthend Stock)
– (Opening stock + Import)
77369
2
St.JosephsCollegeof Commerce 28
ORGANISATIONAL CHART
FactoryManager
Accounts
Admin
Purchase and Sales
Dept
Procurement,
Quality Control
Accountant
Clerk
Production Maintenance
Production
Supervisor
Workers
Quality
Assurance
Lab
Assistant
Foreman
Electrical Foremen
Electrical
Procurement Assistant

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207235126 internship-training-report-santhom-latex-co-kerala

  • 1. St.JosephsCollegeof Commerce 1 Internship Training Report Based On Work Experience In Santhome Latex Submitted By ALLEN JOY KARIKATTUPARAMBIL Reg No: 11SJCCMIB006 Under the guidance of Mr. Srikanth
  • 2. St.JosephsCollegeof Commerce 2 CONTENTS 1. INTRODUCTION 2. RUBBER INDUSRTY IN INDIA 3. COMPANY PROFILE 4. LEARNING AGREEMENT 5. WORK REPORT 6. SUMMARY AND FINDINGS 7. COMMENTS/SUGGESTIONS 8. CONCLUSION 9. BIBLIOGRAPHY
  • 3. St.JosephsCollegeof Commerce 3 CERTIFICATE OF SUPERVISOR I, Mr.Srikanth, hereby certify that Allen Joy Karikattuparabil bearing Register No. 11SJCCMIB006, student of Masters in International Business, at St.Josephs College of Commerce, Bangalore, has completed the Summer Internship Programme, under my guidance. Mr. Srikanth
  • 4. St.JosephsCollegeof Commerce 4 DECLARATION I, Allen Joy Karikattuparambil Bearing Register No:11SJCCMIB006 hereby declare that the internship report on Santhome Latex is an original work.The contents of the report have not been published before and reflect the work done by me during the summer internship of eight weeks from 14th April, 2013 – 14th June 2013. Place: Date: Allan Joy Karikattuparambil (11SJCCMIB006)
  • 5. St.JosephsCollegeof Commerce 5 ACKNOWLEDGEMENT I take this opportunity to thank St. Joseph’s College of Commerce, for giving me the opportunity to undergo the internship training. I would like to thank Mr. Arun Joy of Santhome Latex for giving me the opportunity to work in his organisation. I also thank Mr. Sleeba(Manager) for closely supervising this work over the past few months and helpful suggestions. His valuable advice and support, in spite of his busy schedule has really been an inspiration and driving force for me.He constantly enriched my raw ideas with his experience and knowledge. This internship training has helped me to improve and increase my knowledge, as far as sales division is concerned.
  • 6. St.JosephsCollegeof Commerce 6 INTRODUTION As a part of my post graduate degree (Masters in International Business), I got the opportunity to undergo the eight week internship program where I got the opportunity to work with Santhome Latex, Mukkapala, Tamil Nadu. The head office of Santhome Latex is located in Trivandrum, however my actual work responsibilities during the internship made me visit different localities of the city. It was a stupendous experience and I have gained a lot of wisdom and can look at my carreer and life at a different perspective.
  • 7. St.JosephsCollegeof Commerce 7 RUBBER CULTIVATION IN KERALA Natural rubber is an elastomer derived from latex of plants.The the source of natural rubber in Kerala is from the species Hevea brasiliensis.Actually rubber plant is not a native plant of Kerala.Dutch colonialists brought rubber plant to Kerala.But at present Rubber is an important source of Income for good number of Keralites. Kerala accounts for 90% out of the total area under rubber cultivation in India. In Kerala rubber is generally grown in the midlands and high lands including Kottayam,Pathanamthitta, Kollam, Idukki and Tamil Nadu. In 2009 the production of Rubber in Kerala increased to 783,000 tonnes.Kottayam grows rubber in over 109,582 hectares and produces 120,946 tonnes of rubber per annum.Kottayam, the fourth largest rubber grower in India, produces almost nine percent of the world’s rubber. One of the Plantations of Santhome Latex
  • 8. St.JosephsCollegeof Commerce 8 OBJECTIVES ● It provides an opportunity test interest in a particular career before permanent commitments are made. ● To develop skills in the application of theory to practical work situations. ●To develop skills and techniques directly applicable to career. ● Provides opportunity to develop attitudes conducive to effective interpersonal relationships. ● To acquire good work habits. ● It will develop employment records/references that will enhance employment opportunities.
  • 9. St.JosephsCollegeof Commerce 9 COMPANY PROFILE Santhome Latex is a partnership firm registered under the partnership act. The firm came into existence on the 28th of April 1991. The partners of the firm are members of the reputed Karikattuparambil family in Kottayam, Kerala, an ancient and aristocratic business family, who are financially very sound and are prominent rubber planters and industrialists in Kerala. The primary objective is to manufacture and market technically specified natural rubber. The firm began its business by purchasing a crumb rubber plant in edmury. This unit manufacturers CENTRIFUGE LATEX(cenex) ,ISNR 20 and is a SSI unit and has an installed capacity of 5 MT per day. The factory along with 6.4 acres were acquired by promoters and is currently owned by the firm. The unit is currently running on a single shift basis and has 10 centrifuging machine. The plinth area of the factory building is 749M2. The centrifuge factory which was established in1991 was set up to suit the industrial& technical environment more than a decade ago. Several technological advances, labour shortage and increased fuel price have made it necessary to modify the manufacturing setup of the unit in order to make it capable of producing cost effective products of sufficiently large volumes with optimum employment of labour. The promoters of the firm belong to the Karikattuparambil family. They are well established businessmen who have promoted M/s Santhome Latex with a combined turnover of Rs.200 Cr per annum. They are the largest producer of Cenex in the state and market their products to several large manufacturing and trading concerns both within and outside the country. The managing partner and promoter of this unit was Joy Kallarackal(LATE), He has more than 2 decades of experience in the rubber industry. He is assisted by Arun Joy who is presently the managing director also very competent in business and an able and enterprising businessman. The promoters have created assets more than 20Crs. Hence they are entrepreneurs of proven track record who have potential to make Santhome Latex the leading producer of Cenex in the state
  • 11. St.JosephsCollegeof Commerce 11 PRODUCTS CENTRIFUGE LATEX: It is an unvulcanised double centrifuged natural rubber latex showing very low levels of water extractable proteins. Due to its characteristics this latex can especially be used for the production of medical articles made in a dipping process. CENEX is available in bulk with tankcontainers or tanklorries. LA LATEX: (Low Ammonia Latex) The ammonia content of LA Latex is not exceeding 0.29% on latex . Low ammonia – LA-TZ can replace HA latex in all normal latex appications, with a little adjustment in compounding in certain cases. LA-TZ is preserved with 0.2 ammonia together with a suitable combination of zinc oxide (ZnO) and tetramethylthiuramdisulphide (TMTD) of not more than 0.1% in total, based on latex weight. SKIM CREPE: Crepe is a crinkly lace rubber, obtained when coagulated latex or any form of field coagulum (tree lace, shell scrap, and earth scrap etc.) is passed several times through heavy rolls called crepers and the resultant material air dried at ambient temperature. There are different types of crepe rubber depending upon the type of starting materials from which they are produced. RUBBER SHEET-RSS4: Ribbed smoked sheets are used in various industries due to their variety in the requirements on cleanliness and tear strength of the sheets. There are five major grades: RSS 1 to RSS 5. The difference in the grades is the result of the preparation of the coagulated field latex during the production of the Unsmoked Sheets. The sheets are selected and smoked at a controlled timing and temperature window to ensure that they are properly smoked without causing negative impact on the rubber properties. RSS grades still depend heavily on visual inspection, thus, there is a high probability of inconsistency in grading. Therefore, Thai Hua established a training program for our inspectors with periodic cross checks for their grading level to ensure that all our factory individuals are in sync.
  • 13. St.JosephsCollegeof Commerce 13 LEARNING AGREEMENT PURPOSE OF INTERNSHIP  The internship would provide me with an in-depth knowledge of the formal functional activities of a participating organization.  The internship would give me the opportunity to test my aptitude for a particular career before permanent commitments are made.  The internship would help develop skills in the application of theory to practical work situations.  The internship would also give me the opportunity to understand formal/informal organizational relationships. REASONS FOR CHOOSING SANTHOME LATEX FOR THE INTERNSHIP  Market Experience: The company has a very vast industry experience, which would benefit me in my future endeavors. . It includes the overall work set-up, project undertakings (on contractual basis), meeting milestones/deadlines etc.  Brand Value/Recognition: SANTHOME LATEX is one of the leading rubber manufacturer in the state and with its deep technical expertise, high quality client base and strong management team, SANTHOME is extremely well-positioned for continued growth and expansion. SPECIFIC AREA(S) OF INTERNSHIP TRAlNING The area(s) covered in the internship would include Business Finance, Sales, and Corporate Communication on a rotational basis, with major focus being given to Marketing.Constant and seamless communication with the market experts. Adequate infrastructuralfacilities (work-station, softphone etc.) were provided for the same. DEPARTMENT OF INTERNSHIP The major focus of the internship would be on Business Marketing.
  • 14. St.JosephsCollegeof Commerce 14 BUSINESS CONCENTRATIONS  Prepare operating plans  Conduct performance reviews  Recommend actions for achieving plan  Analyze proposals I new deals  Assess financial impact of decisions on plan  Monitor controllable costs and propose savings BUSINESS OBJECTIVES  Enable the organization in achieving its financial goals  Provide the necessary financial levers of controlfor the business leaders to manage their business  Transition the medium term business plan of the organization into a workable operating plan MAJOR ASSIGNMENTS/RESPONSIBILITIES The first major assignment was a "Market Assessment study" It would have the following requirements:  Constructing a market analysis  Research and understand some of the nuances of engaging with clients based out of certain regions (e.g. currency payments, subsidiary vis partnerships etc.)
  • 15. St.JosephsCollegeof Commerce 15 DISCUSSION & ANALYSIS I have had the pleasure and privilege of working in Santhome Latex and it gave me an insight into the real aspects of rubber trading and marketing. This experience has instilled in me a clear understanding of the company, it’s functioning, the various processes involved, the system of hierarchy, the sales and material management. The job tasks given to me during the internship were:
  • 16. St.JosephsCollegeof Commerce 16 JOB DESCRIPTION(8 WEEKS WORK SUMMARY) The first week was spent in the office getting to know more about the dealings of the company and sales processes involved. My stint in the company started off in the sales department with an introduction to the company and prevailing market conditions. I keenly studied the work strategies adopted by the employees. I had a small demo on sale of rubber in the market. Later on I was taught to classify and differentiate the type of rubber and categorise it according to pre-determined standards. In the course of time I was taken to the manufacturing plant. It gave me an insight into how latex is processed. The whole process of centrifuging became more clear to me. The company has a very strong client base. It was the latex that was centrifuged using centrifuging machine and made ready to be packed and transported to the buyers. I got a insight into the whole centrifuging process. Later on I started on with marketing job, my main requirement was to find prospective buyers and give them a brief introduction of the company and to explain the clients about various rubber products available. Later it was my turn to do the enquiries in the market. It included getting quotations from probable buyers. It was on the fourth week the internship I started getting queries from prospective buyers. Since Santhome Latex is a well reputed firm, it was very easy for me to convince the buyers. On the fifth week I received a quotation from a well reputed company using rubber products, my job was to contact the stock keeping department and find out if the tonnage mentioned in the quotation was available. The required tonnage was readily available and I had to forward the quotation to the Sales manager who then decided on the future dealings. During the course of next three weeks more than a dozen quotations were received.
  • 17. St.JosephsCollegeof Commerce 17 LEARNING EXPERIENCE I have chosen this project in the field of sales so that I could understand some basics of it. I have learnt immensely not only about sales but also of marketing strategies on a whole and my knowledge has grown to a great extent. I have learnt to work in a team and understood what it takes to be a team player and individuality should be respected and learnt that every person is special in his own way. I have learnt to communicate better in terms of business and understood the hierarchy levels in an organization.
  • 18. St.JosephsCollegeof Commerce 18 FINDINGS Santhome Latex has a very good client base. Perfection in the work performed and proper time management has helped Santhome Latex to maintain its client base and also add new ones as well. One of the most important finding which I made was that marketing is a very essential part of sales, without which the entire sales process is incomplete. Reputation of the company matters a lot in rubber trade. Processing of rubber is a very complex process and working in such a work environment is a great boost to ones career.
  • 19. St.JosephsCollegeof Commerce 19 CLIENTS Santhome Latex as a well reputed client list. The major clients are: MRF Duroflex Kurl-On
  • 20. St.JosephsCollegeof Commerce 20 SUMMARY& FINDINGS The internship at SANTHOME LATEX provided me with a glimpse into sales in the rubber trade industry , giving me the choice of whether I would want to work in this field or not, in the future. The internship at SANTHOME LATEX has helped me acquire immense knowledge on the practical side of work. The internship has vastly strengthened my skills in handling specific assignments, which could not have been learnt from the classroom. The internship has also provided me with general professional skills that may apply to any job, such as proper work phone etiquette, and complying with organizational rules in addition to specific intern duties. The summer internship has helped in infusing professionalism at the workplace especially in terms of conduct, attitude towards work, punctuality and commitment. By interning at SANTHOME LATEX, I was able to meet people in the industry. Having valuable, experienced contacts can be helpful in the future, especially while seeking employment. To add to that, I was able to connect with other interns who could help me in the future by sharing job and contact information. Having an internship on the resume boosts the chances of securing employment in the future. It gives an indication that I am somewhat prepared to tackle practical work-life situations and problems. The internship basically provided a peek into the office environment, revealing what the work-life routine is truly like. The internship required me to be responsible, reliable and friendly towards peers. To conclude, I would like to say that SANTHOME LATEX has succeeded in helping me imbibe professionalism by complying with its various rules, regulations, policies and procedures through the course of the internship.
  • 21. St.JosephsCollegeof Commerce 21 COMMENTS/SUGGESTIONS I was placed in the Sales Team under the supervision of the Markrting Head Mr.Deepak. He proved to be an excellent guide and mentor at the company. I held daily meetings to give him review/follow-up on the work that I had been assigned to do. He kept providing additional input at each meeting, which helped widen my horizons on the industry, and the company in particular. The biggest challenge faced during the internship was, getting used to the industry/company specific terms and corporate jargons used in conversation. Another challenge faced was to cope with the work timings. Being a company with International level of operations,the concepts which we studied in Forex management turned out to be useful in understanding the payment terms and so on. According to me the company is a very good platform for any beginner. It is very employee friendly. I would personally suggest more people to intern at Santhome Latex.
  • 22. St.JosephsCollegeof Commerce 22 CONCLUSION My period in the company helped me to understand its functioning in its retail division and opened my eyes to view current practices that are being followed by the company. I believe Travancore Crump industries have laid the foundation to life beyond that of a student. It gives me immense pleasure to be associated with an organization like Santhome Latex, even though it was for a very short period of two months. Given a chance I would like to be associated with Travancore Crumb Industries. Lastly I would like to thank Santhome Latex an it’s staff for giving me a wonderful time during the two months of internship.
  • 23. St.JosephsCollegeof Commerce 23 BIBILOGRAPHY Most of the information provided the report is purely out of practical and theoretical experience and exposure. Some of the company info has been collected from the concerned authorities and the staff of Santhome Latex. http://indiannaturalrubber.com/ http://en.wikipedia.org/wiki/Natural_rubber http://keralafarmeronline.com/rubber-statistics/#2010-11
  • 24. St.JosephsCollegeof Commerce 24 RUBBER TRADE IN INDIA STATISTICS Supply and Demand of NR 2011-12 in Tonnes Opening Stock Availability Consumption Month Tyre Mfr Other Mfrs Open ing Stock Purc hase Impo rt Total Tyre Mfrs Other Mfr Total Apr 52520 16210 68730 61124 10876 14073 0 49456 28794 78250 May 47280 15200 62480 59168 15372 13702 0 50286 28864 79150 Jun 42570 15300 57870 58970 11985 12882 5 47349 28101 75450 Jly 36620 16755 53375 53630 17975 12498 0 47960 28240 76200 Aug 32550 16230 48780 58148 22262 12919 0 49358 30142 79500 Sep 32530 17160 49690 48409 36106 13420 5 49904 30596 80500 Oct 36545 17160 53705 75116 18149 14697 0 51420 29760 81180 Nov 46945 18845 65790 69337 13383 14851 0 48710 29300 78010 Dec 51585 18915 70500 69096 9579 14917 5 50906 29559 80465 Jan 48725 19985 68710 79706 8644 15706 0 51609 29391 81000 Feb 53210 22850 76060 70953 6952 15396 5 49149 28851 78000 Mar 54330 21635 75965 70035 6355 15235 5 51666 28344 80010 TOTA L/BAL 51325 21020 72345 17763 8 94771 5 17763 7 Publis hed Month Opening Stock Prod uctio n Impo rt Missi ng Avila bility Consu mptio n Expo rt Balan ce Apr 253975 53500 10876 -826 31835 1 78250 2227 23870 0 May 238700 56400 15372 -596 31047 2 79150 1498 23042 0 Jun 230420 56850 11985 -183 29925 5 75450 618 22337 0 Jly 223370 58500 17975 -9 29984 5 76200 24 22363 0 Aug 223630 72500 22262 42665 31839 2 79500 17 19621 0 Sep 196210 77500 36106 -13 30981 6 80500 194 22913 5 Oct 229135 82400 18149 -31 32968 4 81180 180 24835 5
  • 25. St.JosephsCollegeof Commerce 25 Nov 248355 90500 13383 -7 35223 8 78010 60 27417 5 Dec 274175 10300 0 9579 -316 38675 4 80465 2495 30411 0 Jan 304110 98800 8644 -475 41155 4 81000 6764 32426 5 Feb 324265 57600 6952 -569 38881 7 78000 7951 30343 5 Mar 303435 54400 6355 -1363 36419 0 80010 7943 27760 0 TOTA L 86195 0 17763 8 38277 94771 5 29971 17763 7 29851 Publis hed NR April May June July Augu st Septe mber Octo ber Nove mber Dece mber Janu ary Febr uary Marc h TOTA L Impor t 10876 15372 11985 17975 22262 36106 18149 13383 9579 8644 6952 6355 17763 8 Export 2227 1498 618 24 17 194 180 60 2495 6764 7951 7943 29971 RSS 4 16418 15983 17087 18215 17952 16645 18112 19876 20188 22160 23400 22002 19,003 RSS 3 17354 16715 16902 15680 15442 16199 17308 19614 21404 25061 28153 24826 19,555 Export Value 36562886 0 23942 5340 10559 7660 43716 00 30518 40 32291 300 32601 600 11925 600 50369 0600 14989 02400 18605 34000 17476 18860 64056 39660 Impor t Value 18874210 40 25694 29800 20257 04700 28184 80000 34376 98040 58488 10940 31412 28920 26249 41620 20502 89160 21662 72840 19571 96560 15776 92300 32105 16592 0 Impor t- Rs/Qu intal 18,07 3 Expor t- Rs./Q uintal 21,373 Total stock with Dealers, Procesors, Tyre Manufacturers & Other Manufacturing Units
  • 26. St.JosephsCollegeof Commerce 26 Availability of Natural Rubber as confirmed stock Opening Balance Availability Month Dealers/P rocessors Tyre Mfr Other Mfrs BBF Purc hase Impor t Total Apr 81140 52520 16210 14987 0 61124 10876 22187 0 May 85045 47280 15200 14752 5 59168 15372 22206 5 Jun 82820 42570 15300 14069 0 58970 11985 21164 5 Jly 81950 36620 16755 13532 5 53630 17975 20693 0 Aug 78645 32550 16230 12742 5 58148 22262 20783 5 Sep 57600 32530 17160 10729 0 48409 36106 19180 5 Oct 67230 36545 17160 12093 5 75116 18149 21420 0 Nov 69560 46945 18845 13535 0 69337 13383 21807 0 Dec 84960 51585 18915 15546 0 69096 9579 23413 5 Jan 110980 48725 19985 17969 0 79706 8644 26804 0 Feb 115405 53210 22850 19146 5 70953 6952 26937 0 Mar 117860 54330 21635 19382 5 70035 6355 27021 5 Monthly Sale by Growers and Purchase of Manufacturers Month O/S Growers Prod uctio n Sale by Gwr Impo rt Purc hase by Mfr Apr 98025 53500 60350 10876 61124 May 91175 56400 57845 15372 59168 Jun 89730 56850 58535 11985 58970 Jly 88045 58500 50340 17975 53630 Aug 96205 72500 79785 22262 58148 Sep 88920 77500 58220 36106 48409 Oct 108200 82400 77595 18149 75116 Nov 113005 90500 84790 13383 69337 Dec 118715 10300 0 97295 9579 69096 Jan 124420 98800 90420 8644 79706 Feb 132800 57600 80790 6952 70953 Mar 109610 54400 57555 6355 70035 TOTA L 106455 86195 0 85352 0 17763 8 77369 2
  • 27. St.JosephsCollegeof Commerce 27 O/S Growers means Opening stock with growers Apr May Jun July Aug Sep Oct Nov Dec Jan Feb Mar Consu mptio n 78250 79150 75450 76200 79500 80500 81180 78010 80465 81000 78000 80010 Sale by GWR 60350 57845 58535 50340 79785 58220 77595 84790 97295 90420 80790 85352 0 Purch ase by Mfr 61124 59618 58970 53630 58148 48409 75116 69337 69096 79706 70953 70035 Openi ng Stock 253975 23870 0 23042 0 23337 0 22363 0 19621 0 22913 5 24835 5 27417 5 30411 0 32426 5 30343 5 Produ ction 53500 56400 56850 58500 72500 77500 82400 90500 10300 0 98800 57600 54400 Sale= (opening Stock + production) - month end stock with growers. 85352 0 Purchase = (Consumption +Monthend Stock) – (Opening stock + Import) 77369 2
  • 28. St.JosephsCollegeof Commerce 28 ORGANISATIONAL CHART FactoryManager Accounts Admin Purchase and Sales Dept Procurement, Quality Control Accountant Clerk Production Maintenance Production Supervisor Workers Quality Assurance Lab Assistant Foreman Electrical Foremen Electrical Procurement Assistant