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Lafarge ppt
1. AN ORGANIZATIONAL STUDY AT
LAFARGE INDIA PVT. LTD , JAMSHEDPUR
A REPORT SUBMITTED IN THE PARTIAL FULFILMENT OF REQUIREMENT FOR THE
AWARD OF THE DEGREE OF M.B.A
BANGALO RE UNIVERSITY 2010-2012
SUBMITTED BY:
ARIJEET BARDHAN
REG. NO. – 10RWCMA014
UNDER THE GUIDEENCE OF
Prof. CHANDRAKALA. V
T.JOHN COLLEGE
86/3, Gottigere, Bannerghatta Road, Bangalore-560 083
3. INDUSTRY PROFILE
1. In 1914, India Cement Company Ltd was established in Porbandar with
a capacity of 10,000 tons and production of 1000 installed.
2.The cement industry in India saw the price and distribution control
system in the year 1956.
3.Cement industry in India is currently going through a technological
change as a lot of up gradation and assimilation is taking place.
4.Almost 93% of the total capacity is based entirely on the modern dry
process, which is considered as more environment-friendly.
5.In spite of being the second largest cement producer in the world, India
falls in the list of lowest per capita consumption of cement with 125 kg.
6.The cement production in India would rise to 236.16 MT in FY11. It's also
expected to rise to 262.61 MT in FY12.
4. COMPANY PROFILE
1.Lafarge India is a subsidiary of the French Building Materials major
Lafarge.
2.Total cement production capacity of Lafarge in the Indian market
currently stands at around 6.5 million tons.
3.Lafarge India produces different types cements like Portland Slag
Cement, Portland Pozzolana Cement.
4.Lafarge currently has four cement plants in India: two integrated
plants in the state of Chhattisgarh, one grinding station each in Jharkhand
& West Bengal.
5.In Jamshedpur Plant, Cement Grinding unit with separate circuits for
clinker and slag grinding 3.4 MTPA of Cement
Portland Slag Cement (PSC) & Portland Pozzolana Cement (PPC
5. MISSION
Leadership: Attaining leadership of the Indian Cement Industry through
the continuous modernization and expansion of manufacturing activities
and facilities and through the establishment of a wide efficient marketing
network
Growth: Ensure a steady growth of business by strengthening the
position in the cement sector and also by diversifying into other areas
consistent with the overall corporate objectives.
Responsibility: Fulfill the obligations to society, specifically in the areas of
integrated rural development and in safeguarding the environment and
natural ecological balance.
Quality: Maintain the high quality of products and services and ensure their
supply at fair prices.
Equity: Promote and maintain fair industrial relations and an environment for
the effective involvement, welfare and development of staff at all levels.
6. VISION
To be a leading cement company in India
Sustained growth that creates value for our shareholders and doubles our
turnover every 4 years.
Building strong brands that meet consumer needs and aspirations.
Embracing safety as a way of life.
Being a responsible citizen and ensuring sustainable development.
Being commited to the highest standards of corporate governance by
conducting our business with integrity, honesty, and transparency.
Conservation and protection of all natural resources that are utilized.
Adopting latest technologies to protect and upgrade the environment around
units.
Being a socially responsible organization fulfilling its obligation to the
community, society, and nation.
Development work in the area of health, hygiene, education and
infrastructure.
Delivering enduring values to investors and other stakeholders.
7. PRODUCTS
CONCRETO
Concreto Smart wash is suitable for exteriors as well as interiors. With
minimum investment, the smart wash technique gives the user a terrazzo
floor look-alike finish on the walls. Smart wash requires no painting at
all. Application of a coat of silicon paint makes the wall resistant to water
ingress and washable.
DURAGUARD
Strong cement helps you build a home that lasts a lifetime. The strength
and longevity of cement depends on its granular composition along with
its chemical constituents
LAFARGE PORTLAND SLAG CEMENT
Lafarge Cement is a very high performance blended Portland Slag
Cement available in the major markets in East India. Lafarge Cement is
well accepted and appreciated by the consumers for its superior
product quality and the consistency in product delivery.
8. ORGANIZATIONAL STRUCTURE
SENIOR VICE PRESIDENT
Production Sales
E & I Manager HR Manager Manager IT
Manager Manager
Mechanical Safety Quality Sales Inventory Logistics
Manager Manager Manager Manager Manager
10. DEPARTMENTS AND FUNCTIONAL AREAS
Department Code Department Name
E&I E&I
G General
HR Human Resource
IT Information Technology
I & NW Investments & New Works
LOG Logistics
MECH Mechanical
INV Plant Inventory
Q Process
PROD Production
QA Quality Assurance
SAF Safety
S Sales
SEQ Security
TES Technical Services
11. SWOT ANALYSIS
STRENGTH
Company has an annual production capacity of 9.4 MTPA.
Company is ISO 9001 and 14001 certified.
Company has around 2500 Dealers.
Company has 4 cement plants and 60 warehouses.
Company’s emphasis on overall safety.
The company enjoys a high degree of vertical integration.
Company’s brand enjoys a good reputation.
Lafarge enjoys partnerships with world leading research teams and
universities in the US, China and Asia.
Company’s High R&D and Innovation
Company’s Supply chain .
WEAKNESS
The climatic conditions hampering the health of the human
resource hence production getting affected.
12. OPPORTUNITIES
To tie up strategic alliance with more global leaders for introduction of
better products and technology.
It has the opportunity to penetrate the Indian market by more and more
localization of its products.
Opportunity of doing more acquisitions in the country.
Opportunity of more marketing and entering more into the service
sector.
THREATS
Intense competition.
Frequent changes in technology.
Fluctuations in Government policies.
Economic slowdown.
13. FINDINGS
1. Organization culture of Lafarge is formal, where every person
cannot directly meet to High authority without any systematic way.
2. Organization structure of Lafarge is well formatted in which each
and every department plays important role.
3. In this organization time management plays important role
because each activity should be done at a right time at right place.
4. In Lafarge the Safety of employees are taken very seriously and
for that they have some certain safety measures.
5. Security concern in Lafarge doesn’t allow the outsiders to enter
into the factory without prior appointment or consulting the
higher authorities. They have a very effective security system.
14. SUGGESTIONS
1.Operating expense like repairs and maintenance costs and
employee cost has to be controlled.
2. Regularity of services has to be improved by giving proper
schedule.
3. Should provide more and attractive facilities to overcome
the competition.
4. Better to have meeting with employee’s at least once a
month to have a better communication.
5. Should conduct some awareness programs among public
to build a good relationship with them as customers are kings.
