AdDuplex Windows Device Statistics Report – October, 2016

1. AdDuplex Windows Device Statistics Report – October, 2016 October 19th, 2016 Compiled by Alan Mendelevich

2. Windows Device Statistics Report This month we take a look at where HP Elite x3 lands, Lenovo takes second place in the PC chart, Windows 10 Anniversary Update reaches critical mass on Mobile and makes huge progress on the PC side. www.adduplex.com 2 October 19th, AdDuplex

3. Data Source This report is based on data collected from around 5,000 Windows phone apps running AdDuplex SDK v.2 (and higher). The raw data analyzed was collected over the day of October 19th, 2016 (UTC time) unless otherwise stated. We have made every attempt to consolidate different reported phone model names under their canonical retail model names, but it is possible that some of the rare model name variations were not accounted for. AdDuplex is the largest cross-promotion network for Windows Phone and Windows Store apps and games empowering developers and publishers to promote their apps for free by helping each other. AdDuplex was established in January 2011 in Vilnius, Lithuania. As of October 2016, more than 10,000 apps actively use AdDuplex to gain more visibility.

4. Windows Phone Devices Worldwide October 19th, AdDuplex Minor percentile movements in the top Windows phone chart this month compared to September. The order of phones remains unchanged. www.adduplex.com 4 MICROSOFT Lumia 535 13.3% NOKIA Lumia 520 10.5% MICROSOFT Lumia 640 8.8% NOKIA Lumia 630 8.1% NOKIA Lumia 635 6.3% MICROSOFT Lumia 640 XL 5.0% NOKIA Lumia 530 4.4% MICROSOFT Lumia 435 4.2% NOKIA Lumia 625 3.9% MICROSOFT Lumia 540 2.7% Other 32.7%

5. Windows 10 Mobile Phones Worldwide October 19th, AdDuplex Lumia 540 entered the chart at #10 to replace Lumia 830. Other than that the top looks exactly as it did last month. In case you are wondering where the newly released HP Elite x3 lands – it’s at #36. www.adduplex.com 5 MICROSOFT Lumia 550 13.5% MICROSOFT Lumia 535 12.9% MICROSOFT Lumia 640 11.8% MICROSOFT Lumia 640 XL 11.0% MICROSOFT Lumia 650 8.4% MICROSOFT Lumia 950 6.6% NOKIA Lumia 930 4.9% NOKIA Lumia 730 3.9% MICROSOFT Lumia 950 XL 3.6% MICROSOFT Lumia 540 2.9% Other 20.4%

6. Windows Phone OS Versions October 19th, AdDuplex As we predicted last month, Windows 10 Mobile is no longer growing compared to its older siblings and continues to fluctuate around the 14% mark. www.adduplex.com 6 Windows Phone 7.x 2.1% Windows Phone 8.0 6.0% Windows Phone 8.1 78.2% Windows 10 Mobile 13.7%

7. Windows 10 Mobile Versions October 19th, AdDuplex More than 90% of Windows 10 Mobile users are now on version 1607 or newer. Developers targeting Windows 10 Mobile can probably start leaving 1511 users behind to take advantage of the new OS capabilities. www.adduplex.com 7 Windows 10 Mobile 1511 9.5% Windows 10 Mobile 1607 84.9% Windows 10 Mobile RS2 (Insiders) 5.6%

8. Windows 10 PC Manufacturers October 19th, AdDuplex Lenovo has tied with Dell for the second slot in PC manufacturer space. Other than that the order of OEMs remains the same. www.adduplex.com 8 HP 21.9% Lenovo 11.6% Dell 11.6% Asus 11.0% Acer 10.1% Toshiba 5.2% Microsoft 2.8% Samsung 2.5% Sony 1.5% MSI 1.5% Other 20.2%

9. Windows 10 (Desktop) Versions October 19th, AdDuplex It looks like Anniversary Update has been finally pushed more widely to PCs and 1607 share has more than doubled in the last month. It is now on 76.6% of Windows 10 PCs. Not as pervasive as on Mobile yet, but still a pretty solid number for developers to start taking advantage of the new features. www.adduplex.com 9 Windows 10 4.0% Windows 10 1511 18.7% Windows 10 1607 76.6% Windows 10 RS2 (Insiders) 0.7%

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