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AdDuplex Windows Phone Device Statistics Report for February, 2016


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Small changes this month as more devices grow in popularity.

Windows 10 Mobile continues to grow in popularity but not to the extent we previously reported.

In addition to the US, we look at device usage in detail in the big EU5, Russia, India and Brazil.

And finally, we provide a raw list of Windows 10 Mobile phones that usually fall into the “Other” category.

Published in: Mobile
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AdDuplex Windows Phone Device Statistics Report for February, 2016

  1. 1. AdDuplex Windows Phone Device Statistics Report – February, 2016 February 16th, 2016 Compiled by Lijana Juozaityte, Matt Lacey and Alan Mendelevich
  2. 2. Windows Phone Statistics Report Small changes this month as more devices grow in popularity. Windows 10 Mobile continues to grow in popularity but not to the extent we previously reported. In addition to the US, we look at device usage in detail in the big EU5, Russia, India and Brazil. And finally, we provide a raw list of Windows 10 Mobile phones that usually fall into the “Other” category. 2 February 16th, AdDuplex
  3. 3. Data Source This report is based on data collected from 5,219 Windows Phone apps running AdDuplex SDK v.2 (and higher). The raw data analyzed was collected over the day of February 16th, 2016 (UTC time) unless otherwise stated. We have made every attempt to consolidate different reported phone model names under their canonical retail model names, but it is possible that some of the rare model name variations were not accounted for. AdDuplex is the largest cross-promotion network for Windows Phone and Windows Store apps and games empowering developers and publishers to promote their apps for free by helping each other. AdDuplex was established in January 2011 in Vilnius, Lithuania. As of February 2016, more than 10,000 apps actively use AdDuplex to gain more visibility.
  4. 4. 4 More information here.
  5. 5. Windows Phone Devices Worldwide February 16th, AdDuplex The biggest growth this month is in the ‘other’ group as it grows 1.0% since January. The individual model with the biggest growth this month was for the 535 which gained 0.2%. The popularity of the 520 continues to wane and is down a further 0.3% this month. The 530 also sees a drop of the same size and falls below the popularity of the 625. The biggest faller this month is the 635 which is down 0.6%. 5 NOKIA Lumia 520 12.6% MICROSOFT Lumia 535 11.9% NOKIA Lumia 630 8.5% NOKIA Lumia 635 6.8% MICROSOFT Lumia 640 6.4% NOKIA Lumia 625 4.4%NOKIA Lumia 530 4.3% MICROSOFT Lumia 435 3.7% MICROSOFT Lumia 640 XL 3.4% NOKIA Lumia 920 2.9% Other 35.0%
  6. 6. Windows Phone 8 Manufacturers February 16th, AdDuplex The ‘Other’ manufacturers continue to grow this month (up 0.09%) at the expense of NOKIA/Microsoft (down 0.1%) Last month BLU overtook HUAWEI as the fourth most popular device. This month we see their positions revert with HUAWEI up 0.04% and BLU down the same amount. 6 NOKIA/Microsoft 96.87% HTC 1.23% SAMSUNG 0.58% HUAWEI 0.30% BLU 0.23% Other 0.79%
  7. 7. OS Versions – Worldwide February 16th, AdDuplex Unfortunately we have a correction to make regarding our OS version reports for the last few months. The figures we had for devices running Windows 10 Mobile incorrectly included some devices still running WP8.1. Here are the differences compared to last months corrected amounts WP7.x up 0.2% WP8.0 up 0.1% WP8.1 down 1.0% Win10 up 0.8% 7 Windows Phone 8.1 81.7% Windows Phone 8.0 8.5% Windows 10 Mobile 5.3% Windows Phone 7.x 4.5%
  8. 8. Windows Phone Devices – US February 16th, AdDuplex Big changes at the top and bottom of the top ten this month. The 635 is still the most popular but is down 2.0% Still in second place is the 640 which is up 2.4% At the bottom of the top ten the 1020 and 1520 reenter the charts. 8 NOKIA Lumia 635 28.9% MICROSOFT Lumia 640 20.6% NOKIA Lumia 521 5.1% MICROSOFT Lumia 435 3.5% NOKIA Lumia 630 3.4% NOKIA Lumia 520 3.4% NOKIA Lumia 920 3.1% HTC One (M8) 2.9% NOKIA Lumia 1020 2.4% NOKIA Lumia 1520 2.4% Other 24.3%
  9. 9. Windows Phone Devices – EU5 (Spain, France, Germany, Italy, Great Britain) February 16th, AdDuplex We last looked at the big EU5 four months ago and there have been a few big changes since then. The 535 is now the most popular device, up three places and 1.1% The 630 has slipped to second and has dropped the same percentage amount. The 640 has seen then biggest percentage growth, up 3.2 percent. The biggest loss is for the 520, down 3.1%. There’s also a single new entry for the 435. 9 MICROSOFT Lumia 535 10.7% NOKIA Lumia 630, 10.4% NOKIA Lumia 635 10.2% MICROSOFT Lumia 640 9.2% NOKIA Lumia 520 7.8% NOKIA Lumia 930 4.9% NOKIA Lumia 625 4.6% NOKIA Lumia 530 4.4% MICROSOFT Lumia 435 3.5% NOKIA Lumia 925 3.4% Other 30.8%
  10. 10. Windows Phone Devices – Russia February 16th, AdDuplex In the last two months, the trend at the top, in Russia, has continued. The 630 is down 1.1% The 535 is up 0.8% The 640 is up 1.4% The biggest other growth is for the 430 which was up 0.4% There’s also a new entry for the 635. 10 NOKIA Lumia 630 14.5% MICROSOFT Lumia 535, 12.1% MICROSOFT Lumia 640 8.4% NOKIA Lumia 520 7.5% NOKIA Lumia 625 3.8% NOKIA Lumia 920 3.8%MICROSOFT Lumia 430 3.3% MICROSOFT Lumia 435 3.1% NOKIA Lumia 720 2.8% NOKIA Lumia 635 2.7% Other 38.0%
  11. 11. Windows Phone Devices – India February 16th, AdDuplex The big loss since December is for the 535 which is down 1.0%. The biggest single growth is for the 640XL, up 0.5% and the Other group has grown 0.7%. There’s very little change beyond that as the 730, 630 and 525 are unchanged in their share and the others have not changed more than 0.2%. 11 MICROSOFT Lumia 535 22.2% NOKIA Lumia 520 13.8% MICROSOFT Lumia 540 8.7% NOKIA Lumia 730 7.9% NOKIA Lumia 630 6.1% MICROSOFT Lumia 640 XL 5.4% NOKIA Lumia 625 4.7% NOKIA Lumia 720 3.4% NOKIA Lumia 525 3.0% NOKIA Lumia 530 2.7% Other 21.9%
  12. 12. Windows Phone Devices – Brazil February 16th, AdDuplex A lot has happened in Brazil since November. The 630 is down 1.0% but it is now the most popular device in use. The 520 has slipped to second place as it is down 2.3% The 535 is the biggest grower and is up 2.6% The largest other changes are: 640XL up 1.8% 530 down 1.1% 640 up 1.5% 532 up 1.3% Other down 2.3% 12 NOKIA Lumia 630 15.7% NOKIA Lumia 520, 14.8% MICROSOFT Lumia 535 12.8% MICROSOFT Lumia 435 8.1% MICROSOFT Lumia 640 XL 6.7% NOKIA Lumia 530 6.1% NOKIA Lumia 730 5.1% MICROSOFT Lumia 640 4.7% MICROSOFT Lumia 532 4.1% NOKIA Lumia 710 3.0% Other 19.0%
  13. 13. “Other” Windows 10 phones February 16th, AdDuplex 13 There isn’t much news in terms of new unreleased phones coming from Microsoft, Samsung or HTC. However we see lots of phones running Windows 10 Mobile that fall into “Other” group in the previous charts. Here’s a raw and unfiltered (except for very obvious faulty data and duplicates) list of such phones. We didn’t try to make anything out of it and leave this exercise to journalists and other curious minds. ACER INC. S58xWWxGEN1 ACERINC WWDS ACERINC TM01 ALCATELONETOUCH 6071W ALCATELONETOUCH 5055W ALLVIEW Allview Impera I ANSWER Moly ARCHOS BushElumaB25Smartphone ARCHOS Archos50Cesium BLU W510l BLU w510u BUSH BushElumaB25Smartphone COLORS W10 COSHIP MOLY DEXP Ixion W 5 FPTTRADING FPTWin FREETEL FTJ152E FREETEL FTJ152F Funker W5.5 HIGHSCREEN WinWin HISENSE E260T+ HONEYWELL 75eL0N HP Elite x3 HP Falcon IDEALTE THIRDWAVE INVERSENET EveryPhone JENESIS L310-JP KM SOUL2 LAVA Win1 MCJ MADOSMA Q501 NuAns NEO PRESTIGIO PRESTIGIO-PSP8500DUO Qualcomm MTP8996 Qualcomm MTP8909 Rockchip RK3288_FFRD rock-chip rock-chip TRINITY NEO VAIO Corporation VPB0511S XIAOMITEST MI4 XOLO WinQ1000 XOLO Win-Q900S_1000 YEZZ Billy 4.7 Zebra MTP8994
  14. 14. 14 Have you already downloaded AppRaisin? Be a part of the community deciding which apps and games deserve to be noticed by wider Windows ecosystem. Keep on top of all the important app releases and updates. Get the AppRaisin app here.