Windows Phone 8 allows for shared code between mobile and desktop apps, providing developers opportunities to build apps once and release on both Windows 8 and Windows Phone 8. Several indie developers leveraged this capability, with some games achieving over 1 million downloads across both platforms with significant code reuse. The document also describes programs that provide funding and resources to help developers build for the Windows platform.

4. Windows Phone 8
Shared core with Windows 8
Common programming model
Reusable code
Native games
http://dev.windowsphone.com

5. Apps just in…
More Downloads
More Revenue
More developers
More apps

8. Nokia Lumia 520
Nokia Lumia 620
Nokia Lumia 720

9. Nokia Lumia 1020
Nokia Lumia 1520
Nokia Lumia 925

10. MO list: http://msdn.microsoft.com/library/windowsphone/help/jj215902(v=vs.105).aspx

11. This is all great news, but what does it
mean for indie developers..
Developing for Windows 8 and Windows Phone?

12. Mudvark: Mortar Melon. More than 450,000 downloads...
Windows Phone 8 version just released
750,000+
Source: http://blogs.msdn.com/b/windowsstore/archive/2011/12/06/announcing-the-new-windows-store.aspx

13. Yippee Entertainment: Chimpact – #1 Paid App worldwide in
Windows 8 store during the first half of March 2013. Available
on Windows 8 and Windows Phone 8
No.1 App WW
Source: http://blogs.msdn.com/b/windowsstore/archive/2011/12/06/announcing-the-new-windows-store.aspx

14. Joy Bits: Doodle God
Over 1 million downloads within 9 months of Windows launch,
Significant code re-use from Windows Phone to Windows 8.
“Together, Windows 8 and Windows Phone are more meaningful both in terms of
revenue and total downloads. As a result we are more bullish than ever on
gaming for the Windows platform.” – JoyBits CEO Paul Baldwin
1,000,000+
Source: http://blogs.msdn.com/b/windowsstore/archive/2011/12/06/announcing-the-new-windows-store.aspx

15. Rebellion: Dredd vs Zombie
Over 1 million downloads within 9 months of Windows 8 launch,
Significant code re-use from Windows Phone to Windows 8.
1,000,000+
Source: http://blogs.msdn.com/b/windowsstore/archive/2011/12/06/announcing-the-new-windows-store.aspx

16. Developers of all
types
take advantage of a rapidly growing
platform…
can

17. Bring your app or game to Windows Phone 8 and get:
•FREE Windows Developer Center registration token
•FREE Windows Phone 8 device
•FREE 3 month Marmalade Indie license
The offer closes on the 31st December 2013 so make sure your app is approved on the Windows Developer Center
by then!
https://legacy.madewithmarmalade.com/wp8

18. www.AppCampus.fi
AppCampus is a mobile application accelerator program managed by Aalto University in Espoo, Finland.
This is an 18 million Euro joint investment between Microsoft and Nokia to foster mobile application
development on Windows Phone and any other Nokia platform.
Successful applicants will receive awards varying from 20.000, 50.000 to 70.000 EUROS, depending on
the complexity of the app. In addition, AppCampus also provides training in mobile technology, design
and usability, coaching and marketing support.
The only requirement is that successful applications are expected to be available exclusively on Windows
Phone Store for the first 90 days.
UK Camps to perfect your submission - http://www.ukmobileappaccelerator.co.uk/
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19. © 2012 Microsoft Corporation.
All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.