Media- Film opening pitch

1. James Stone
Nathan Mckerlie
Adam Howland

2. Thriller Mood
Board

3. Treatment
Shot by shot:
 Shot of serial killers room.
 This is faded out as the sound of news reports all speaking over the top of each other.
 Shot from outside the police station.
 Girl killed in alley way.
 Traffic with police lights.
 Police at the murder scene looking at the body.
 One policeman works out where the killer is hiding and phones his colleague.
 3 policeman turn up to the location of the killer.
 Policeman enter the house looking for the Killer.
 They enter the room but window is open and killer is running away in the distance.
Soundtrack and Titles:
 Music has a slow build up until they enter the house and it crescendo's at the shot of the killer
running in to the distance.
 The titles will be written in by smoke coming across the screen and lead into the words
themselves, they will be positioned at the top and bottom of the screen alternating after every
one.

4. Story board

5. Methodology
 The purpose of our questionnaire is that it will allow us to gain feedback from a sample
of people in order to give us various ideas and suggestions that we can then
incorporate within our production.
 Also it allows us to test our concept and gain insight into how our film opening idea can
be improved upon.
 We created our questionnaire by devising a serious of both open and closed questions.
 Open questions will allow us to gain in depth feedback, as a form of qualitative
data, therefore giving us a personal response in which the respondent can write a
much broader response to the question imposed.
 Our closed questions however, will give us a specific response where the respondent
chooses from a set of answers. This way we will be able to collect quantitative
data, which will be useful to us due to the fact that we can sort it into numerical data
(E.g. by graphs as well as charts).
 Overall the questionnaire consists of questions that are related to the genre of our film:
both giving us feedback on either elements to put into our film, or elements to
develop/test our concept.
 The blog is being sent out by various methods such as: email, Facebook, twitter, as
well as some copies being printed.
 The use of web 2.0 therefore allows us to extend our sample size and hopefully gain a
good response rate, as well as reaching a much more mass audience. Also it allows us
to reach out to all different demographics, rather than just students within our school
who are of the same gender and similar age groups.

6. Audience Research
- Quantitative 50.00%
45.00%
40.00%
35.00%
Female 30.00%
25.00%
Male
20.00%
15.00%
10.00%
5.00%
0.00%
Shot by a gun Stabbed with a Suffocated Drowned
knife
80.00%
70.00%
60.00%
50.00%
40.00%
30.00%
20.00%
10.00%
0.00%

7. Audience Research -
Qualitative

8. Secondary
Research
Openings of films (textual analysis):
 Casino Royale (Campbell, 2006)
 Inception (Nolan, 2010)
 Scott Pilgrim Vs the world (Wright 2010)
Horror/thriller research:
 This helped us to consider the content of our film by
the use of iconographic aspects of a thriller such as
expressive lighting and typical locations such as
abandoned houses. Furthermore it helped us
understand typical conventions such as low key
lighting, use of shadows, incidental
music, characters such as criminals killers, stalkers
etc.

9. Sound
 Dialogue between detectives and chief
policeman (Digetic Sound )
 Laughter from the serial killer (Digetic
Sound )
 Soundtrack – When there is a pan of the
serial killers room, as well as sound
bridges to link various clips together
(non Digetic Sound )
 Sound layers for news report

10. Location ideas and
Recce’s
 Police Station Office.
 Derelict or abandoned house.
 Field.
 Outside of Police Station
 Alleyway.
 Busy Road.

12. Characters and
CastKiller – Adam Howland
Serial
 Chief Policeman – Henry
 Detectives – Nathan Mckerlie, James
Stone
 Murdered Girl – Fai Watson
 Dead Girls - Amy Mckerlie, Alice
Deacon, Martha Mckerlie, Emily
Hudson, Niamh Kennedy, Polly Davies.
 Filmers- Adam Howland, James
Stone, Nathan Mckerlie

13. Mise en scene
Costume:
 Serial Killer – White lab coat, make
up, murder tools
 Detectives – Long
coats, coffee, notepad and
pen, detective equipment.
 Chief Policeman – Smart suit
 Murdered girls – Casual Clothes, Make
up

14. Mise en scene
Make up-
 Use of prosthetics in order to recreate
blood and loss of eye effects.
Lighting-
 Low key lighting when focus is on the
serial killer- helps to connote evil
 Use of shadows- conventional to thriller
genre

15. Shot ideas
 Over shoulder shot of the serial killer
looking down at the detective from his
house.
 Shot reverse shot of detectives and
policeman when there is dialogue.
 Tracking shot when girl gets murdered.
 Panning shot to establish environmental
contextual information.

16. Titles
 Main title to appear from smoke
 Other titles to appear alongside the
shots
Titles which will appear:
 Distributor
 Producer
 Main Cast
 Director
 Film Title

17. Difficulties
There are several possible issues we may
face during our production including:
 Continuity editing-
location, weather, costume, time of
day, lighting etc…
 Finding location to replicate police
station
 Making a young person look older