Keep your brand fresh with simple tweaks that don't require a committee. Rearrange your product stock or layout like stores do to make things look new. Make minor changes to website colors and make the site mobile-friendly as Google now ranks websites based on mobile load speeds. Refresh logos or mascots that feel outdated and create new business cards that maintain brand colors while looking fresh.

1. Keep Your Brand
Fresh
4 Tips that Don’t need a Committee

2. Have you noticed that the best
stores are always rearranging
stock?

3. How will your “product” look
FRESH?
Q: Does this look like the
“Same Old” Caprese?
A: No, and yes
Changed layout, not recipe

4. “Tweak” Website Color
A very minor difference fools the eye.

5. Make Website Mobile-Friendly
• Google is now RANKING with
• Speed of load for desktop
• Speed of load for mobile
• ESSENTIAL in 2015

7. Refresh Logo or Mascot
From when? 1903? 1963? 2012
2015 for Facebook
“tweaked”

8. NEW Business Cards
Find a simple way to make them
look new,
BUT use the same essential color
as all media, including website
and Facebook profile