Bake-Lava is a baklava company with Janet Ho as CEO, Melissa Trad as CFO, and Brea Kelly as Marketing Director and Blair Mackenzie as Operations Director. The company sells baklava in 4 packs for $5 and 10 packs for $10 through their website and Facebook page as well as word of mouth promotion. Operations involve outsourcing production, packaging baklava, and distribution through internet channels while marketing analyzes segmentation, branding, and advertising.

1. Bake-Lava
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2. Positions
Chief Executive Officer – Janet Ho
Chief Financial Officer – Melissa Trad
Marketing Director – Brea Kelly
Operations Director – Blair Mackenzie

3. Our Product
Baklava

4. Marketing
Marketing Analysis
Segmentation
Brand
Advertising
Screen shot of website/facebook

5. Website/Facebook Page
Brea to add screen shot

6. Operations
Product
Price
Distribution
Promotion
• Outsourcing
• Types of
Baklava
• Packaging
• 4 pack - $5
• 10 pack - $10
• Internet
Channels
• ‘Word of
Mouth’
• Unique
Selling Point
• Sales
Promotion
• Feature,
Function &
Benefit

7. Financials
Budget & Metrics
Gross Profit Margin
Return on Investments