RME Holdings sought to create an ultimate marketing machine to handle its high-volume, fast-paced marketing campaigns more efficiently. It consolidated various marketing tools onto a single automation platform, reducing resources needed and allowing programs to scale across mediums and vendors. This resulted in a 49% increase in monthly leads and a 68% decrease in cost per lead. The presentation provides lessons on how RME achieved this through its journey of implementing marketing automation, including establishing lead management processes, gaining campaign visibility, and unifying sales and marketing teams.

1. How RME Holdings Created the
Ultimate Marketing Machine

2. RME’s Quest for the Ultimate
Marketing Machine
• Challenges facing high-volume, fast-paced
marketing services company
• How RME Holdings:
– Consolidated marketing tools, reduced resources
– Scaled marketing programs across multiple
mediums/vendors
• Lessons learned; practical advice on replicating
success
Brought to you by:
Marketing Automation for the
Fortune 5,000,000

3. About RME and Speaker
• RME Holdings:
– Comprehensive direct marketing solutions
– 15-18 campaigns a month; outreach 250k+
– Based in Tampa, Florida
– Clients include regional and national businesss in consumer
packaged goods, entertainment, financial services,
franchising, health care, mortgage, nonprofit, and retail
– http://www.responsemail.com
• Jonathan Cordeau
– Director of Marketing at RME
– Over 12 years experience growing B2B & B2C organizations

4. Is This for Real?
• 49% increase in monthly lead flow
• 68% decrease in cost per lead

5. Let’s Start at the Beginning..
• Leads driven sales process
• Staff constraints
• Leaky sales funnel

6. Reality Checks
• Fundamental Necessities:
– Leads management process
– Automation to decrease workload
– Tools that enable self sufficiency

7. Search for
Technology Enabler
• Ease of use
• Functionality
• Scalability
• Value

8. Pedal to the Metal
• Immediate benefits realized
– Campaign management
– Prospect profiling
– Self sufficiency

9. The Early Days
• Campaign visibility
• Tailored messaging
in new vertical
• Sales and marketing
unite

10. Up, Up and Away
• End-to-end campaign building
• Web visitor intelligence
• Cold prospect success

11. Up, Up and Away
• CPC campaign launch
• Triggers, tracking and hot
leads

12. Automation Zen

13. Proof is in the Pudding

14. Proof is in the Pudding

15. Yes, You Can Make
It Happen As Well
• Strategy is key
• System right-sizing
• Define implementation
plan
• Obtain feedback

16. Act-On Integrated Marketing Platform
• Demystifying Marketing Automation by
Design
– Built for the Fortune 5,000,000
– Focus on Usability, Simplicity and Manageability
– Start simple, automate at your own pace
– World-class e-mail marketing core; deliverability
– Integrated web analytics, forms, landing pages,
drip programs, lead scoring, and CRM integration
• Disruptive pricing and license terms
www.actonsoftware.com
1 (877) 530-1555
email us: sales@act-on.com

17. Questions!