Here is a powerful 101 tips workshop presentation from Digital Dealer 8. Increase internet leads and sales for your dealership with these 101 tips and strategies.

1. 101 Ways To Jump Start Your Internet Business “A lesson for Newbies and Veterans”

2. 1 Change your signature file to look like it has come from your mobile phone

3. 2 Build a FaceBook profile for you and a Fan Page for the dealership

4. 3 Create a monthly email newsletter

5. 4 Follow up with leads with a personalized video

6. 5 Set Up Google Analytics for your website

7. 6 Set Up a Twitter account

8. 7 Twellow Directory

9. 8 Set up a Dealership Blog

10. 9 Pre T.O. Internet Customers

11. 10 Create Special Offer Landing Pages

12. 11 Create FaceBook Ad

13. 12 Place a Watermark Logo with Phone number on all pictures you upload to the web

14. 13 Set up a Google Adwords account

15. 14 Document your entire Internet sales process to find holes and improve it

16. 15 Set up and complete your dealership’s Google Business Listing

17. 16 Rethink your first email to incorporate the three choice strategy

18. 17 Change your initial shopper greeting to use the reframing technique

19. 18 Update your website specials page every week at the very least

20. 19 Create a webpage for vehicles under 15K

21. 20 Set up a YouTube Channel for the dealership

22. 21 Create a smart phone application

23. 22 Start using Reputation Management

24. 23 Set up a http://www.bit.ly account for tracking how many clicks you get on links you share socially

25. 24 http://www.5minutesite.com/local_keywords.php

26. 25 http://www.clixtrac.com

27. 26 Create and use a video autoresponder to get the shopper’s attention and to stand out

28. 27 Make voicemail your secret selling weapon

29. 28 Take pictures and videos of every sold customer and use them everywhere

30. 29 Set two objectives for every phone call a primary and secondary reason

31. 30 http://www.wordtracker.com

32. 31 http://www.SEOMOZ.org

33. 32 What Does Master of the Moment Mean? This idea came from one basic marketing principle: People buy when THEY are ready to buy, not when you are ready to sell.

34. 33 http://www.google.com/sktool/#

35. 34 Read the book entitled “Influence” by Robert B. Cialdini

36. 35 http://www.clicktail.com

37. 36 http://www.fiverr.com

38. 37 Write short articles for SEO benefits

39. 38 http://spyfu.com

40. 39 http://zipskinny.com/

41. 40 http://www.surveymonkey.com/

42. 41 Switch your offer from new to pre-owned after 30 days

43. 42 Upload all videos to YouTube for SEO

44. 43 Using eBay correctly

45. 44 Craigslist

46. 45 Flip Video HD camera

47. 46 27 emails means 7 will be read

48. 47 Ensure your subject line contains zero spam filter keywords. Look it up on Google

49. 48 Add your Reputation Management to high touch points with the shopper

50. 49 Create Vehicle brochures on Slideshare.net

51. 50 Keep your emails short people hate to read

52. 51 Write your top 10 Objections. Now write your responses to each one

53. 52 Spend 1 hour per week on the Automotive Training Forums

54. 53 Set up Google Alerts

55. 54 Use Split testing on your website for continuous improvement

56. 55 Develop an Internet Selling Package. It establishes your unique USP

57. 56 Take your community involvement to a new Social Media level

58. 57 Stay consistent in every program you implement

59. 58 Measure every program. If you can’t measure it you can’t manage it

60. 59 Leverage referral business

61. 60 Practice Listening

62. 61 Call 180 day old leads like they are fresh

63. 62 Master your sales presentation

64. 63 People buy emotionally

65. 64 Connect on Linkedin

66. 65 Make shoppers remember you by doing the little things

67. 66 Master your vehicle presentation

68. 67 Make your CRM work for you

69. 68 Create power hours for phone calls during the day to break up the monotony

70. 69 Exceed your shopper’s expectations

71. 70 Plan your day then work the plan

72. 71 THIS IS NOT HOW TO TYPE OR FORMAT YOUR EMAIL MESSAGES TO SHOPPERS

73. 72 If you plan to last in this business take a day off now and again. Recharging your batteries is the only way you will survive

74. 73 Leverage the phone/email combo to improve Internet lead response

75. 74 Always be recruiting new staff

76. 75 Get more social media interaction by asking questions

77. 76 Create a lead bucket system for follow up

78. 77 Use Twitter to share cool content

79. 78 Stop copying your competition

80. 79 Learn to manage your time efficiently

81. 80 Some will, some won’t, so what

82. 81 Ask for the sale at least 3 times

83. 82 Orphaned lease renewal is a great place to generate more business for yourself and the dealership

84. 83 Add a reason to make your video go viral

85. 84 Always be reducing leakage in your sales funnel

86. 85 http://www.batchgeo.com

87. 86 Learn to stand out

88. 87 http://www.jingproject.com

89. 88 http://www.screencast.com

90. 89 Get your blog listed in available directories

91. 90 http://www.involver.com/

92. 91 Read “E-Myth” By Michael Gerber

93. 92 Slow down your processes

94. 93 Send a hand written “Thank You” to every person you sell

95. 94 Pour coffee and hand out donuts

96. 95 Choice your words wisely

97. 96 Master closing techniques

98. 97 Old age inventory email campaign

99. 98 http://analyticsvisualizations.appspot.com/juicekit/AnalyticsVisualization.html

100. 99 Live Chat

101. 100 Have fun 

102. 101 In an beginners mind there are many possibilities in the experts mind there are few always maintain a beginners mind

103. The End

104. Todd Smith 321-441-7700 todd@activEngage.com