Six Steps to Help With Your Website Redesign


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Your website is the most powerful marketing tool you possess. It is the outward face of your business, projecting your brand image to the world.

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Six Steps to Help With Your Website Redesign

  1. 1. STEP 06PROMOTE YOUR NEW SITE Company Newsletter Email Blast Press Release Company Blog STEP 01 SHAPE YOUR GOALS Every redesign starts with a vision and an attempt to solve a problem. It’s important to be clear about why you’re doing the redesign, and to tie that motivation to measurable results. Examples of good, quantifiable goals include decreasing bounce rate, increasing traffic/visits, and increasing number of qualified leads. Decreasing Bounce Rate STEP 02CREATE A PLAN OF ACTION STEP 03 DEVELOP CONTENT Take the opportunity to improve and update your content to reflect your newly defined goals. You can incorporate a variety of extra content elements such as a company blog, eBooks and whitepapers and webinars to increase website engagement and lead conversion. eBooks and WhitepapersA Company Blog Webinars Images, Graphics, Videos Images allow users to connect with your brand in a way that text sometimes cannot. This is especially true of videos and other dynamic content, which act as powerful tools to rely information and build brand affinity. While beautifully crafted sentences may draw visitors in, visual elements are more likely to live in their memory. “Viewers are 85 percent more likely to purchase a product after seeing a video about it” STEP 04DESIGN PROCESS Mobile devices have rapidly become one of the most common tools to access websites. Given this new reality, the mobile device is the place you should start any website redesign. A good rule of thumb is to develop your content for the smallest screen and work your way up to ensure your design and messaging will work across every platform. “Approximately 67 percent of users say that they are more likely to purchase a product or service from a site that is mobile friendly” STEP 05 TAKE IT FOR A TEST DRIVE Form TestingCross Browser Testing Link Testing Final Edits to Copy Test in all target web browsers such as Chrome, Internet Explorer, Firefox and Safari. Ensure all forms submit and output the correct data. Look for broken links to internal and exteral pages. Check for grammar and spelling errors; ensure that all placeholder text has been replaced. When you feel that your website is almost ready for public viewing, it’s time for beta testing. At a minimum, this process should include: “Only 22 percent of marketers believe their site is ahead of the curve” Most customers search online for products and services before making any purchases, yet only 22 percent of client-side marketers believe their website is ahead of the curve when it comes to employing modern web design trends such as Responsive Web Design. Now that you have a new website, you have a great excuse to reach out to your network and let people know about your company’s fresh, new look. Here are a few ways to let the world know about your redesign: SYNECORE Follow us on Twitter @SyneCoreTech Read our Blog at Being specific about your desired website functionality from the beginning is a key part of the planning phase. Developing a clearly laid out site map and outlining detailed content and design specifications can greatly reduce the likelihood of mid-project hiccups. Your website is the most powerful tool at your disposal for driving brand recognition, leads, and sales. Don’t let your business fall behind the digital curve. A website redesign is a small investment with a big payoff for your company. “Nearly 87% of small and medium sized businesses say that their website is the most important form of marketing they have” Sources: