Consider the need for stakeholder engagement when implementing sustainability. Failure to include your stakeholders can cause the organization a missed opportunity to find out what stakeholders care about and ensure that your sustainability efforts meet both the company's needs and stakeholder needs. And without stakeholder engagement, the organization may spend resources in the wrong places. For this week's assignment develop a plan to engage your customers in your sustainability approach for your organization. When developing your stakeholder engagement plan be sure to consider the questions below: What do they care about in regard to your business (what is most material)? How do they define sustainability? (This might be different from the way you think about it.).