30. Indian Economy – GDP Projections Through 2022 (2007 Prices) US$ Billion US$ Billion US$ Billion US$ Billion India is expected to be comparable with UK & France in GDP by 2022 *GDP figures are in real terms with base year as 2007
32. Projections of 8% sustainable real GDP growth rate till 2020 promise high growth potential for Indian Retail HIGH GDP GROWTH
33. Radical Transformation Anticipated In Indian Retail India looking at rapid GROWTH compared to other countries 5 10 17% (estimated) 27% (estimated) India 50 85% US 18 40% Thailand 15 36% Brazil 8 20% Poland 10 20% China Years taken to reach the level from < 5% Share of Organized Retail Country
34. Growth Of Indian Retail … Indian Retail expected to grow close to 12% p.a. in the next 10 years *Projected Source: Technopak Analysis, CSO & Other Sources
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57. RETAIL MANAGEMENT ..3 Strategies directed at Heterogeneous Groups Specific Strat. Directed at Specific Gr. Large Homogeneous Group STRATEGY High, Medium and Low High or Low Popular PRICING Different Media for Target Groups Direct mail Mass Advtg. PROMOTION Distinct Goods for Target Market Deep Assortment, High/ Low Qual. Wide Assortment, Medium Qual. RETAILMIX Near Large Population Near Small Medium Pop. Near Large Population LOCATION DIFFERENTIATED CONCENTRATED MASS MARKET STRATEGY TARGET MARKET TECHNIQUES
58. RETAIL MANAGEMENT ..3 Legal Restrictions Seasonality Economic Conditions Communicating Technology Merchandise @ Pricing Competition Managing a Business Consumers Store Location UNCONTROLLABLE VARIABLES RETAIL STRATEGY CONTROLLABLE VARIABLES
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