Benefits of Twitter for Business

1. FOR BUSINESS
Group 1

3. ABOUT TWITTER
• Twitter celebrated its 9th birthday on 21st March 2015
• 300 billion tweets since inception. Tweets with images have 5 times
the engagement
• 241 million active twitter accounts
• The cost of a 24 hour promoted trend runs about $200 thousand
• 170 minutes on an average are spent by users on Twitter per month
• Youtube is the most followed brand with 40 million followers
• Engagement rate decreases with increase in number of tweets per
day

4. HOW TWITTER WORKS
• Twitter provides a platform to individuals and firms to create
messages (tweets) of up to 140 characters, which can be broadcasted
to all the users subscribing to your account (followers).
• These messages are displayed on your timeline (news feed) whenever
you login from your account.
• Tweets may include:
• Hashtag: generally used to converse on a specific topic that can be searched
using this hashtag
• Mention: the user name of a business or individual you are refereeing to
• Web links: you can send links of your favourite web pages to your followers
• Photos and videos: attaching a photo or a video link with your tweet

5. TWITTER MARKETING
• Twitter is a micro-blogging site. Twitter is very effective in promoting
products, conversing with customers and getting customer feedback
• Twitter is also useful in monitoring trends and current interests of
customers
• It is the second most popular site after Facebook for brands
• People search for niche segments on Twitter, thus making it a
resourceful platform
• Attention spans of customers are decreasing, thus the 140 character
limit on Twitter works in its advantage in communicating a short but
sweet message.

6. TWITTER MARKETING
• Advantages:
• Develop friendly relationship
• Keep customers abreast with promotions
• Solve queries in real-time
• Build your brand quickly
• Direct communication advantage
• Instantaneous, targeted audience
• Impactful and persuading
Having a good twitter existence is significant as it can get you a lot of work with
all those tweets. If you have a running business, sometimes it’s tuff to take the
time to endorse yourself via every accessible avenue.

7. BENEFITS OF TWITTER FOR BUSINESS
• Fast lead generation since Twitter provides you a list of potential
customers (followers). Twitter also allows you to contact customers
without having to call or email each one individually.
• Twitter accounts are free. Promoted accounts are also available at a
price, which allow users to promote their tweets to a certain
geography of customers.
• Small businesses lack the resources for targeted marketing. Twitter
allows these business owners to search for users with similar
interests; this lets them target their marketing tweets directly to
those users

8. BENEFITS OF TWITTER FOR BUSINESS
• Credibility and brand building is essential for any business. Twitter
allows businesses to establish their brand identity and showcase their
expertise.
• Instant marketing directed to customers is easily possible. Instant
promotion messages and viral sales adverts can be sent
• Twitter is important for Search Engine Optimization of
a website. It helps improve a company’s website ranking.
• Personal touch due to one-to-one communication in the
market place gives any business an accessible edge.

9. TIPS TO TWITTER
• Plan your approach. Have a clear agenda about:
• What is the objective
• Who are you targeting
• What do you want the target audience to do
• How are you going to know it is working
• Keep your content fresh and relevant.
• Twitter is a site for conversation, encourage the audience to have one
• Harness your followers’ followings to engage a wider audience
• Set up a different Twitter account if you want to engage differently
with different audience.

10. TIPS TO TWITTER
• Business intrude the personal space and social domain of your
customer, be careful of how you are being perceived as.
• Attract followers by:
• Sharing great content
• Promoting your twitter account on other media
• Encourage user generated content on twitter
• Follow relevant accounts and join their conversation
• Retweet and ‘Favourite’ other peoples tweets.
• Use the #hashtag to be involved in current trends.
• Start competitions with great deals on products and offers.

11. HOW TO USE #HASHTAG
• Use an existing hashtag that is trending and relevant to your brand.
• Pick keywords that may be often searched by users as your #hashtag
• Using buzz words related to your brand, you can create a #hashtag
competition
• You can also use hashtags for responding to live tweets during an
event such as an exhibition or product launch
• Use other hashtags to which your audience relate to. Such as some
festival or a current event such as the World Cup.

12. WHAT TO AVOID
• Do not choose an hashtag that radiates a negative image
• Know about the hashtag before using it, do not get involved in a
conversation you do not belong to
• Do not align to a topic that is sensitive or those that will create
controversies
• Spelling mistakes and wrong usage of grammar can lead to a hot topic
of discussion
• Be consistent in your tone and manner when writing tweets. Brand
should maintain its persona on Social Media.

13. WHAT TO AVOID
• Use toned and polished language. Appealing content is a must.
• When tweeting ensure that the timing is right.
• Always acknowledge and respond to user’s response irrespective of
the sentiment of it.
• If sentiments are hurt, it is best to apologize immediately and
appease the matter
• Note down the pros and cons, and mark the areas of improvement
for each promotional event. These insights can be used for future
communications.

14. THANK YOU