2012 humangeo smn

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Abe Usher

social media foundations

Technology Business

2

A MAP TO ORIENT YOU

DEFINITIONS SEARCH SOCIAL
What is social media? Understand methods of content Beyond friending and Mafia Wars.
navigation.

CROWD TAKE-AWAYS EASTER EGGS
How can crowdsourcing help us? Recommended future focus. Build your own social search tool in
four minutes or less

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3

MANY USES OF SOCIAL MEDIA

Globe & Mail: How social media users are helping NATO fight Gadhafi in Libya http://bit.ly/mInYph

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4

SOCIAL MEDIA

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4

SOCIAL MEDIA

Social – instinctual need to connect

Media – mechanisms for making

connections with others (telephone,

radio, TV, email, website, photos,

cellular phone, SMS, et cetera)

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5

TERMINOLOGY
User

Blog, microblog, vlog

Social networking site

Post, tweet, re-tweet

Like, +1, Re-pin

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5

TERMINOLOGY (CONTINUED)
Media Richness
Low Moderate High
Low Forums, Wikis Video & Image Virtual Games
Sharing
Communities
Self-Disclosure
High Blogs, Social Virtual Worlds
Microblogs Networks

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6

SOCIAL MEDIA LANDSCAPE
Big Guys Regional Sites Niche Players

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7

TRENDS TO UNDERSTAND
Democritization of Information

Self-organizing Groups

Mobile Platforms and Location Context

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8

THREE PILLARS

Search Social Crowd
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9

THREE PILLARS
FIND

INTERACT

Search Social Crowd
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10

SEARCH: FIND RELEVANT INFO.
Social media information is exploding on the Internet

Facebook has more than 800 million
active users

Twitter is enabling posting of > 340 million
tweets per day

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11

SEARCH: FIND RELEVANT INFO.

Follow

Query

Real-time query

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12

SEARCH: AGGREGATION & INFERENCE

Kernel density of social media activity near London

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13

SOCIAL: VIRTUAL COMMUNITY
A new data sharing environment

Mobile devices. The proliferation of
cellphones and portable computing
devices

Location intelligence. A common
awareness that location based services
have tremendous benefit for individuals
and organizations.

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14

PHOTO SHARING SITES
AS A SOCIAL BASEMAP

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15

PHOTO SHARING SITES
AS A SOCIAL BASEMAP

http://www.panoramio.com/photo/7595083 http://www.panoramio.com/photo/32816911

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CROWDSOURCING

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17

USHAHIDI

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USHAHIDI EXAMPLES

http://aliveinafghanistan.org/ http://chile.ushahidi.com/

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19

THE CROWD:
MULTICHANNEL INTELLIGENCE

Estonia.kml

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MULTICHANNEL INTELLIGENCE

Mapstory.org

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20

EASTER EGGS
Make your own Social Search in 4 minutes

113 acronyms, emoticons, and symbols

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21

TAFN*

Social media is important context data for understanding the environment.
* (TAFN) That’s all for now

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22

RESOURCES
Slides, demonstrations, APIs: http://bit.ly/smn12

HumanGeo Group
2500 Wilson Blvd, Suite 310
Arlington, VA 22209, USA
+1.703.955.1540
abe@thehumangeo.com
http://thehumangeo.com

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In the age of social media, what should be the role of the New Journalist -- not one who works for a traditional news organization but a social entrepreneur launching a media project for a nonprofit? The New Journalist at a nonprofit or startup will be a storyteller and multimedia producer but will also have to take on additional roles: • entrepreneur • conversation facilitator • social marketer • futurist • metrics & research nerd Here's my presentation for the New Media Lab on Nov. 23, 2009, in San Francisco, bringing together new media innovators to kick off a year-long project covering nonprofits, journalism and social media. The focus is on how to leverage social media for Doing Good 2.0

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Place-based social media can be used to help locations engage customers and brands engage audiences. Understanding how to optimize that engagement requires an awareness of the end user’s availability and ability to participate as well as an appreciation of the environment for their engagement, the Digital Out of Home network’s capabilities and the stakeholder’s objectives. This paper describes the stages of user engagement that map to three types of place-based social media engagement; Passive, Active and Interactive, each in turn mapping to distinct social media applications that can optimize the engagement strategy for locations (retail, hospitality, fitness, health care etc) and brands.

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2012 humangeo smn

1. 1 NATO HFM-201 SOCIAL MEDIA FOUNDATIONS Exploring the basics of social media, and considering its risks and rewards through three core concepts:  SEARCH  SOCIAL  CROWD ABE USHER, CCHP, CISSP HumanGeoGroup Contact Us 1221 Avenue of the Americas, Suite 4200, New York, New York 10020-1095 Technology and Analytics

2. 2 A MAP TO ORIENT YOU DEFINITIONS SEARCH SOCIAL What is social media? Understand methods of content Beyond friending and Mafia Wars. navigation. CROWD TAKE-AWAYS EASTER EGGS How can crowdsourcing help us? Recommended future focus. Build your own social search tool in four minutes or less HumanGeoGroup Contact Us 1221 Avenue of the Americas, Suite 4200, New York, New York 10020-1095 Technology and Analytics

3. 3 MANY USES OF SOCIAL MEDIA Globe & Mail: How social media users are helping NATO fight Gadhafi in Libya http://bit.ly/mInYph HumanGeoGroup Contact Us 1221 Avenue of the Americas, Suite 4200, New York, New York 10020-1095 Technology and Analytics

4. 4 SOCIAL MEDIA HumanGeoGroup Contact Us 1221 Avenue of the Americas, Suite 4200, New York, New York 10020-1095 Technology and Analytics

5. 4 SOCIAL MEDIA Social – instinctual need to connect Media – mechanisms for making connections with others (telephone, radio, TV, email, website, photos, cellular phone, SMS, et cetera) HumanGeoGroup Contact Us 1221 Avenue of the Americas, Suite 4200, New York, New York 10020-1095 Technology and Analytics

6. 5 TERMINOLOGY User Blog, microblog, vlog Social networking site Post, tweet, re-tweet Like, +1, Re-pin HumanGeoGroup Contact Us 1221 Avenue of the Americas, Suite 4200, New York, New York 10020-1095 Technology and Analytics

7. 5 TERMINOLOGY (CONTINUED) Media Richness Low Moderate High Low Forums, Wikis Video & Image Virtual Games Sharing Communities Self-Disclosure High Blogs, Social Virtual Worlds Microblogs Networks HumanGeoGroup Contact Us 1221 Avenue of the Americas, Suite 4200, New York, New York 10020-1095 Technology and Analytics

8. 6 SOCIAL MEDIA LANDSCAPE Big Guys Regional Sites Niche Players HumanGeoGroup Contact Us 1221 Avenue of the Americas, Suite 4200, New York, New York 10020-1095 Technology and Analytics

9. 6 SOCIAL MEDIA LANDSCAPE Big Guys Regional Sites Niche Players HumanGeoGroup Contact Us 1221 Avenue of the Americas, Suite 4200, New York, New York 10020-1095 Technology and Analytics

10. 7 TRENDS TO UNDERSTAND Democritization of Information Self-organizing Groups Mobile Platforms and Location Context HumanGeoGroup Contact Us 1221 Avenue of the Americas, Suite 4200, New York, New York 10020-1095 Technology and Analytics

11. 8 THREE PILLARS Search Social Crowd HumanGeoGroup Contact Us 1221 Avenue of the Americas, Suite 4200, New York, New York 10020-1095 Technology and Analytics

12. 9 THREE PILLARS FIND INTERACT Search Social Crowd HumanGeoGroup Contact Us 1221 Avenue of the Americas, Suite 4200, New York, New York 10020-1095 Technology and Analytics

13. 10 SEARCH: FIND RELEVANT INFO. Social media information is exploding on the Internet Facebook has more than 800 million active users Twitter is enabling posting of > 340 million tweets per day HumanGeoGroup Contact Us 1221 Avenue of the Americas, Suite 4200, New York, New York 10020-1095 Technology and Analytics

14. 11 SEARCH: FIND RELEVANT INFO. Follow Query Real-time query HumanGeoGroup Contact Us 1221 Avenue of the Americas, Suite 4200, New York, New York 10020-1095 Technology and Analytics

15. 12 SEARCH: AGGREGATION & INFERENCE Kernel density of social media activity near London HumanGeoGroup Contact Us 1221 Avenue of the Americas, Suite 4200, New York, New York 10020-1095 Technology and Analytics

16. 13 SOCIAL: VIRTUAL COMMUNITY A new data sharing environment Mobile devices. The proliferation of cellphones and portable computing devices Location intelligence. A common awareness that location based services have tremendous benefit for individuals and organizations. HumanGeoGroup Contact Us 1221 Avenue of the Americas, Suite 4200, New York, New York 10020-1095 Technology and Analytics

17. 14 PHOTO SHARING SITES AS A SOCIAL BASEMAP HumanGeoGroup Contact Us 1221 Avenue of the Americas, Suite 4200, New York, New York 10020-1095 Technology and Analytics

18. 15 PHOTO SHARING SITES AS A SOCIAL BASEMAP http://www.panoramio.com/photo/7595083 http://www.panoramio.com/photo/32816911 HumanGeoGroup Contact Us 1221 Avenue of the Americas, Suite 4200, New York, New York 10020-1095 Technology and Analytics

19. 16 CROWDSOURCING HumanGeoGroup Contact Us 1221 Avenue of the Americas, Suite 4200, New York, New York 10020-1095 Technology and Analytics

20. 17 USHAHIDI HumanGeoGroup Contact Us 1221 Avenue of the Americas, Suite 4200, New York, New York 10020-1095 Technology and Analytics

21. 18 USHAHIDI EXAMPLES http://aliveinafghanistan.org/ http://chile.ushahidi.com/ HumanGeoGroup Contact Us 1221 Avenue of the Americas, Suite 4200, New York, New York 10020-1095 Technology and Analytics

22. 19 THE CROWD: MULTICHANNEL INTELLIGENCE Estonia.kml HumanGeoGroup Contact Us 1221 Avenue of the Americas, Suite 4200, New York, New York 10020-1095 Technology and Analytics

23. 19 MULTICHANNEL INTELLIGENCE Mapstory.org HumanGeoGroup Contact Us 1221 Avenue of the Americas, Suite 4200, New York, New York 10020-1095 Technology and Analytics

24. 20 EASTER EGGS Make your own Social Search in 4 minutes 113 acronyms, emoticons, and symbols HumanGeoGroup Contact Us 1221 Avenue of the Americas, Suite 4200, New York, New York 10020-1095 Technology and Analytics

25. 21 TAFN* Social media is important context data for understanding the environment. * (TAFN) That’s all for now HumanGeoGroup Contact Us 1221 Avenue of the Americas, Suite 4200, New York, New York 10020-1095 Technology and Analytics

26. 22 RESOURCES Slides, demonstrations, APIs: http://bit.ly/smn12 HumanGeo Group 2500 Wilson Blvd, Suite 310 Arlington, VA 22209, USA +1.703.955.1540 abe@thehumangeo.com http://thehumangeo.com HumanGeoGroup Contact Us 1221 Avenue of the Americas, Suite 4200, New York, New York 10020-1095 Technology and Analytics

2012 humangeo smn

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