2012 humangeo smn

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social media foundations

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2012 humangeo smn

  1. 1. 1 NATO HFM-201 SOCIAL MEDIA FOUNDATIONS Exploring the basics of social media, and considering its risks and rewards through three core concepts:  SEARCH  SOCIAL  CROWD ABE USHER, CCHP, CISSPHumanGeoGroup Contact Us 1221 Avenue of the Americas, Suite 4200, New York, New York 10020-1095Technology and Analytics
  2. 2. 2 A MAP TO ORIENT YOU DEFINITIONS SEARCH SOCIAL What is social media? Understand methods of content Beyond friending and Mafia Wars. navigation. CROWD TAKE-AWAYS EASTER EGGS How can crowdsourcing help us? Recommended future focus. Build your own social search tool in four minutes or lessHumanGeoGroup Contact Us 1221 Avenue of the Americas, Suite 4200, New York, New York 10020-1095Technology and Analytics
  3. 3. 3 MANY USES OF SOCIAL MEDIA Globe & Mail: How social media users are helping NATO fight Gadhafi in Libya http://bit.ly/mInYphHumanGeoGroup Contact Us 1221 Avenue of the Americas, Suite 4200, New York, New York 10020-1095Technology and Analytics
  4. 4. 4 SOCIAL MEDIAHumanGeoGroup Contact Us 1221 Avenue of the Americas, Suite 4200, New York, New York 10020-1095Technology and Analytics
  5. 5. 4 SOCIAL MEDIA Social – instinctual need to connect Media – mechanisms for making connections with others (telephone, radio, TV, email, website, photos, cellular phone, SMS, et cetera)HumanGeoGroup Contact Us 1221 Avenue of the Americas, Suite 4200, New York, New York 10020-1095Technology and Analytics
  6. 6. 5 TERMINOLOGY User Blog, microblog, vlog Social networking site Post, tweet, re-tweet Like, +1, Re-pinHumanGeoGroup Contact Us 1221 Avenue of the Americas, Suite 4200, New York, New York 10020-1095Technology and Analytics
  7. 7. 5 TERMINOLOGY (CONTINUED) Media Richness Low Moderate High Low Forums, Wikis Video & Image Virtual Games Sharing CommunitiesSelf-Disclosure High Blogs, Social Virtual Worlds Microblogs Networks HumanGeoGroup Contact Us 1221 Avenue of the Americas, Suite 4200, New York, New York 10020-1095 Technology and Analytics
  8. 8. 6SOCIAL MEDIA LANDSCAPE Big Guys Regional Sites Niche PlayersHumanGeoGroup Contact Us 1221 Avenue of the Americas, Suite 4200, New York, New York 10020-1095Technology and Analytics
  9. 9. 6SOCIAL MEDIA LANDSCAPE Big Guys Regional Sites Niche PlayersHumanGeoGroup Contact Us 1221 Avenue of the Americas, Suite 4200, New York, New York 10020-1095Technology and Analytics
  10. 10. 7 TRENDS TO UNDERSTANDDemocritization of InformationSelf-organizing GroupsMobile Platforms and Location Context HumanGeoGroup Contact Us 1221 Avenue of the Americas, Suite 4200, New York, New York 10020-1095 Technology and Analytics
  11. 11. 8 THREE PILLARS Search Social CrowdHumanGeoGroup Contact Us 1221 Avenue of the Americas, Suite 4200, New York, New York 10020-1095Technology and Analytics
  12. 12. 9 THREE PILLARS FIND INTERACT Search Social CrowdHumanGeoGroup Contact Us 1221 Avenue of the Americas, Suite 4200, New York, New York 10020-1095Technology and Analytics
  13. 13. 10 SEARCH: FIND RELEVANT INFO. Social media information is exploding on the Internet Facebook has more than 800 million active users Twitter is enabling posting of > 340 million tweets per dayHumanGeoGroup Contact Us 1221 Avenue of the Americas, Suite 4200, New York, New York 10020-1095Technology and Analytics
  14. 14. 11 SEARCH: FIND RELEVANT INFO. Follow Query Real-time queryHumanGeoGroup Contact Us 1221 Avenue of the Americas, Suite 4200, New York, New York 10020-1095Technology and Analytics
  15. 15. 12 SEARCH: AGGREGATION & INFERENCE Kernel density of social media activity near LondonHumanGeoGroup Contact Us 1221 Avenue of the Americas, Suite 4200, New York, New York 10020-1095Technology and Analytics
  16. 16. 13SOCIAL: VIRTUAL COMMUNITY A new data sharing environment Mobile devices. The proliferation of cellphones and portable computing devices Location intelligence. A common awareness that location based services have tremendous benefit for individuals and organizations.HumanGeoGroup Contact Us 1221 Avenue of the Americas, Suite 4200, New York, New York 10020-1095Technology and Analytics
  17. 17. 14PHOTO SHARING SITESAS A SOCIAL BASEMAPHumanGeoGroup Contact Us 1221 Avenue of the Americas, Suite 4200, New York, New York 10020-1095Technology and Analytics
  18. 18. 15PHOTO SHARING SITESAS A SOCIAL BASEMAP http://www.panoramio.com/photo/7595083 http://www.panoramio.com/photo/32816911HumanGeoGroup Contact Us 1221 Avenue of the Americas, Suite 4200, New York, New York 10020-1095Technology and Analytics
  19. 19. 16CROWDSOURCINGHumanGeoGroup Contact Us 1221 Avenue of the Americas, Suite 4200, New York, New York 10020-1095Technology and Analytics
  20. 20. 17USHAHIDIHumanGeoGroup Contact Us 1221 Avenue of the Americas, Suite 4200, New York, New York 10020-1095Technology and Analytics
  21. 21. 18USHAHIDI EXAMPLES http://aliveinafghanistan.org/ http://chile.ushahidi.com/HumanGeoGroup Contact Us 1221 Avenue of the Americas, Suite 4200, New York, New York 10020-1095Technology and Analytics
  22. 22. 19 THE CROWD: MULTICHANNEL INTELLIGENCE Estonia.kmlHumanGeoGroup Contact Us 1221 Avenue of the Americas, Suite 4200, New York, New York 10020-1095Technology and Analytics
  23. 23. 19 MULTICHANNEL INTELLIGENCE Mapstory.orgHumanGeoGroup Contact Us 1221 Avenue of the Americas, Suite 4200, New York, New York 10020-1095Technology and Analytics
  24. 24. 20EASTER EGGS Make your own Social Search in 4 minutes 113 acronyms, emoticons, and symbolsHumanGeoGroup Contact Us 1221 Avenue of the Americas, Suite 4200, New York, New York 10020-1095Technology and Analytics
  25. 25. 21TAFN* Social media is important context data for understanding the environment. * (TAFN) That’s all for nowHumanGeoGroup Contact Us 1221 Avenue of the Americas, Suite 4200, New York, New York 10020-1095Technology and Analytics
  26. 26. 22RESOURCES Slides, demonstrations, APIs: http://bit.ly/smn12 HumanGeo Group 2500 Wilson Blvd, Suite 310 Arlington, VA 22209, USA +1.703.955.1540 abe@thehumangeo.com http://thehumangeo.comHumanGeoGroup Contact Us 1221 Avenue of the Americas, Suite 4200, New York, New York 10020-1095Technology and Analytics

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