The document discusses the basics of social media through three core concepts: search, social, and crowd. It defines key terms, explores how people use social media to search for information, connect with others virtually, and collaborate through crowdsourcing. Examples are provided of how these concepts apply to social media platforms and applications like photo sharing sites, Ushahidi, and multichannel intelligence tools.

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NATO HFM-201
SOCIAL MEDIA FOUNDATIONS
Exploring the basics of social media, and considering its
risks and rewards through three core concepts:
 SEARCH
 SOCIAL
 CROWD
ABE USHER, CCHP, CISSP
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2. 2
A MAP TO ORIENT YOU
DEFINITIONS SEARCH SOCIAL
What is social media? Understand methods of content Beyond friending and Mafia Wars.
navigation.
CROWD TAKE-AWAYS EASTER EGGS
How can crowdsourcing help us? Recommended future focus. Build your own social search tool in
four minutes or less
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3. 3
MANY USES OF SOCIAL MEDIA
Globe & Mail: How social media users are helping NATO fight Gadhafi in Libya http://bit.ly/mInYph
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4. 4
SOCIAL MEDIA
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SOCIAL MEDIA
Social – instinctual need to connect
Media – mechanisms for making
connections with others (telephone,
radio, TV, email, website, photos,
cellular phone, SMS, et cetera)
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6. 5
TERMINOLOGY
User
Blog, microblog, vlog
Social networking site
Post, tweet, re-tweet
Like, +1, Re-pin
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7. 5
TERMINOLOGY (CONTINUED)
Media Richness
Low Moderate High
Low Forums, Wikis Video & Image Virtual Games
Sharing
Communities
Self-Disclosure
High Blogs, Social Virtual Worlds
Microblogs Networks
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SOCIAL MEDIA LANDSCAPE
Big Guys Regional Sites Niche Players
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SOCIAL MEDIA LANDSCAPE
Big Guys Regional Sites Niche Players
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10. 7
TRENDS TO UNDERSTAND
Democritization of Information
Self-organizing Groups
Mobile Platforms and Location Context
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11. 8
THREE PILLARS
Search Social Crowd
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12. 9
THREE PILLARS
FIND
INTERACT
Search Social Crowd
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13. 10
SEARCH: FIND RELEVANT INFO.
Social media information is exploding on the Internet
Facebook has more than 800 million
active users
Twitter is enabling posting of > 340 million
tweets per day
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14. 11
SEARCH: FIND RELEVANT INFO.
Follow
Query
Real-time query
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15. 12
SEARCH: AGGREGATION & INFERENCE
Kernel density of social media activity near London
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16. 13
SOCIAL: VIRTUAL COMMUNITY
A new data sharing environment
Mobile devices. The proliferation of
cellphones and portable computing
devices
Location intelligence. A common
awareness that location based services
have tremendous benefit for individuals
and organizations.
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PHOTO SHARING SITES
AS A SOCIAL BASEMAP
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18. 15
PHOTO SHARING SITES
AS A SOCIAL BASEMAP
http://www.panoramio.com/photo/7595083 http://www.panoramio.com/photo/32816911
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19. 16
CROWDSOURCING
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20. 17
USHAHIDI
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USHAHIDI EXAMPLES
http://aliveinafghanistan.org/ http://chile.ushahidi.com/
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22. 19
THE CROWD:
MULTICHANNEL INTELLIGENCE
Estonia.kml
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MULTICHANNEL INTELLIGENCE
Mapstory.org
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EASTER EGGS
Make your own Social Search in 4 minutes
113 acronyms, emoticons, and symbols
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25. 21
TAFN*
Social media is important context data for understanding the environment.
* (TAFN) That’s all for now
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26. 22
RESOURCES
Slides, demonstrations, APIs: http://bit.ly/smn12
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