3. THE FEELINGS THAT MOVE
BUSINESS DECISIONS FORWARD
Some of the most successful individuals and
businesses in modern times are those who have
turned a crisis into a catalyst for change.
This ability to thrive when others panic has
become so well recognised that Nassim
Nicholas Taleb defined the term “Antifragile” in
his 2012 book by the same title; in which he
explored individuals and businesses just like this
— those that seem to benefit from disorder:
random acts, volatile times, and the unknown.
And while it may seem easier for an individual
to adapt to a changing situation than an entire
organisation, it doesn’t mean yours shouldn’t
have a plan to do so.
Which is why in this document we’ve compiled
some of gyro’s most effective short-, medium-,
and long-term marketing tactics; to help you
fuel conversations with meaningful content,
empower engagement through new channels,
and improve the accuracy of account targeting.
Because today — more than ever — no-one can
afford to let a slow-down turn into inertia.
Rhys Taylor
Regional Head of Strategy, Asia Pacific
March 2020
8. LAURA BELL
Managing Director
APAC HQ, Singapore
laura.bell@gyro.com
CHRISTINE MILLS
Business Lead
Sydney, Australia
christine.mills@gyro.com
JOHN IRWIN
Managing Director
Hong Kong
john.irwin@gyro.com
If you’d like to activate any of these tactics or discuss how
gyro could help you further in your B2B marketing, please
contact our country leads..
STAY SAFE