This document provides guidelines for giving an effective presentation on Islamic da'wah (call/invitation to Islam). It discusses important aspects like establishing rapport with the audience, defining key Islamic terms, presenting the core Islamic concepts of Tawheed (monotheism) and the purpose of life, and recommending best practices like being well-prepared, maintaining eye contact and body language, handling questions confidently, and dressing appropriately for the occasion. The overall aim is to convey Islam's core message in a clear and engaging way.

1. بسم الله الرحمن الرحيم
www.dawahmemo.com المفكرة الدعوية

2. Dr. Naji I. Al-Arfaj

4. 1- Breaking the Ice
•Win their hearts and attention
 Good first impression!
 sincere smile
 Good saying
 Good conduct and nice treatment
 Love, respect, and concern
 Gift and ‘IKRAM’!

5. • Try to know and use their names
• Try to know their backgrounds
• Mention some benefits they can gain
 Knowledge is power!
 Seeking the truth is worthwhile!

7. 2- Defining the names and terms
you are going to use in your talk
 Allah
 Muhammad
 Islam
 Muslim
 Qur’an

8. 3- First things first
 The eternal message:
The Oneness of God: TAWHEED.
 Evidence:
Verses from the Quran.
Verses from the Bible.
 Conclusion: Just One Message!

9. 4- What Went Wrong?
 Concept of God in Christianity: Trinity
- Changing the Word of God.
- History and facts.
 The role of Paul!
 Council of Nicaea (325 A. D.)
 Distortion and alteration of the Bible:
- Examples (see Jeremiah 8:8)

10. 5- The alternative: Islam
 Talk about the beauty of Islam.
• Clarity • Peace of mind
• Equality • Justice
• Brotherhood • Morality
• Balance • Moderation • And more…
Knowing the background of your audience can help you stress these or
other beautiful aspects which could attract or relate to them more.

11.  Talk about the beauty of Islam (cont.)
 Islam clearly answers important
and critical questions like:
• Who created us?
• Why are we created?
• Who is the true God?
• Who should we worship?
• What is the purpose of life?
• What is after death?
• And more…

12.  Teach the ABCs of Islam:
 Explain the articles of faith briefly.
 Explain the pillars of Islam briefly.
 Focus on:
- The Testimony (Ashahada)
- Prayer (Salat)

13. 6- Recommendations
 Prepare well. Plan your presentation
“If you fail to plan, you plan to fail!”
Be on time!
“If you are not early, you are late!”
Dress properly
Do not bore them!
Be brief! (do not try to tell them everything in one session).
Let them ask questions.
Use visual aids (where possible).
Get feedback.

14. GUIDELINES FOR YOUR PRESENTATION
Eye contact
• Look at everyone in the room.
• Look natural, not mechanical.
• Look into the eyes of your audience.
Voice
• Speak clearly.
• Speak loud enough to be heard.
• Vary the speed and tone of your words.

15. GUIDELINES FOR YOUR PRESENTATION
 Body Movement
• Stand balanced.
• Don’t pace.
• Look relaxed
 Hand movement
• Use your hands naturally.
• Gesture naturally.
– Avoid pointing your finger at the audience.
 Enthusiasm
• Express enthusiasm.
• Show confidence.

16. ENTHUSIASM
The audience will
be as enthusiastic
as you are.

17. Remember that
boredom causes
boredom & enthusiasm
causes enthusiasm!

18. Stand up! Speak up!

21. POSTURE & EYE CONTACT
 Maintain erect posture.
 Maintain good eye contact by looking at
individual audience members as if you were
conversing with them.
 Show energy.
 Show confidence in your approach.
 Don’t think about what to do with your
hand.
 Don’t read directly from the text.

22. DEALING WITH TENSION
Preparation Skills
• Prepare well; it reduces tension
• Write down key facts in clear, easily
readable notes.
• Deliberate deep breathing.
• Relieve tension by yawning, but not
too often.

23. DEALING WITH TENSION
Presentation Techniques
• Tell a story, illustration, or an
anecdote to relieve your
tension.
•Summarize the information.

24. DRESS FOR SUCCESS
 To whom am I giving this presentation?
 What is the setting (environment) for this
presentation?
 What kind of clothes should I wear to this
occasion?
CLOTHES MUST FIT THE OCCASION

25. MICROPHONE & PODIUM
 Stand erect as if there wasn’t
a podium in front of you.
 Balance in the middle of
your feet.
 Relax your body.
 Place your notes during the
presentation on the podium

26. MICROPHONE & PODIUM
 Don’t sway from side to side or
lean on the podium.
 Move as little as possible.
Remember that a microphone
transmits sound.
 Adjust the stand to your height.
 Don’t hold or blow into the
microphone.
 Don’t lean down to the
microphone.

27. QUESTION & ANSWER PERIOD
 Anticipate possible questions.
 Show the questioner that you are listening;
make eye contact, nod your head, and give
other non-verbal signs.
 Paraphrase the question mentally
to clarify the idea.
 Make eye contact with all of the audience as
well as the questioner as you answer.
 Request more questions.

28. IDEAS AND FACTS
 Remember main points and facts.
 Write down key words in your presentation.
 Put notes in an outlined form so they can be
seen easily. They will lead your mind from
idea to idea.