Evolution of Online Megastores in India like Flipkart and Amazon

1. EVOLUTION OF ONLINE
MEGASTORES IN INDIA

2. PRESENTERS
Sr.
No.
Roll
No.
Presenter's Name
1. 1 Aayushi Patil
2. 51 Kanchi Talreja
3. 39 Darshana Pise
4. 19 Pooja Jangra
5. 29 Vincy Nadar
6. 35 Manju Parihar
Submitted to : Prof. Payal Madhok

3. INTRODUCTION
• eCommerce: It generally means commercial
transactions conducted electronically on the
internet.
• e-tail is also sometimes used in reference to
transactional processes around online retail.
• Indian eCommerce industry is still at its infancy.
However, over the past years, the sector has
grown almost by 35% CAGR from 3.8 billion
USD in 2009 to 12.6 billion USD in 2013.
2013
2009

4. HISTORY OF ECOMMERCE IN
INDIA
Introduction to eCommerce
Introduction to low cost airline with Air Deccan
The deep discounted model of Flipkart
IRCTC teaches India to book online ticket

5. TYPES OF ECOMMERCE

6. WILL M-COMMERCE OVERTAKE
ECOMMERCE IN THE NEAR
FUTURE?
• In 2013, only 10% of the mobile users used
Smartphones, and only 5% of the eCommerce
transactions were made through a mobile
device.
• This figure has more than doubled, and
more than 13% of all eCommerce
transactions
today happen via mobile.

7. HOW DO ONLINE STORES WORK?
To understand the way the online stores work, first we need to understand the
way the conventional model works :

8. CONVENTIONAL MODEL OF
COMMERCE

9. E-TAIL MODEL

10. TRADITIONAL COMMERCE V/S ECOMMERCE
Traditional Commerce Basis eCommerce
Face to Face INTERACTION Via Customer Care Call
Higher Cost due to physical
location
COSTS
Cheaper than a conventional
store
Limited to Geographical Area REACH World wide reach
Low as the product can be felt
physically
RATE OF SALES RETURN
Higher as customer can’t try the
product
Credit facility & Cash on
transaction
PAYMENT OPTIONS
Credit & Debit card, CoD,
e-wallet, Net Banking

11. BARRIERS TO ECOMMERCE
INDUSTRYCommon Mentality
Lack of
Proper
Infrastructure
International
Competition
Lack of Proper Law
& Order
Internet
Penetration

12. INFRASTRUCTURAL
REQUIREMENTS
• Internet Infrastructure
• Logistics
• Proper Legal
Infrastructure
• Cyber Security
• Payment Gateway
• Price Comparison Engine

13. LOGISTICS FUNCTION
• Firms cannot compete solely
based on sheer
volumes in today’s ever-
evolving, information
symmetric and globalised
world of e-commerce. Instead,
the realm of competition
has shifted to delivering to
ever-shortening delivery
timelines, both
consistently and predictably.
Negligible or zero delivery
prices, doorstep
delivery, traceability
solutions and convenient
reverse logistics
have become the most
important elements of
differentiation for providers.

14. INNOVATION BY AMAZON
Amazon PrimeAir :
•Futuristic Drone-based delivery
system introduced by Jeff Bezos
for his company Amazon
•It’s technically Miniature UAV.
•It’s function is to deliver individual
packages to customer’s doorstep
in less than 30 minutes by using
GPS.
Limitations of the model:
1. The order should be small enough
to fit in the storage box.
2. The order must be less than 2.26
kgs.
3. The delivery address should be
within ten miles radius from the
warehouse.

15. THE VIRTUAL WALL

16. INDIA'S GROWTH POTENTIAL

17. Some Figures to watch on

18. INDIAN GOVERNMENT’S STEP TOWARDS
ECOMMERCE
India Post: Government is keen on developing
India Post as a revenue model to rely on. This
development was a result of the time when India
Post transacted a business worth ₹280 Crores
INR in the cash on delivery (CoD) segment with
Flipkart, Snapdeal and Amazon
Digital India Project: This project aims to offer a
one-stop shop for government services that will have
the mobile phone as the backbone of its delivery
mechanism. The program will give a boost to
ecommerce industry as bringing internet connectivity
to remote areas will strengthen the reach & delivery
to such areas.

19. ECOMMERCE ECOSYSTEM
• Online travel, ticketing, etc.
Ticketing for air, rail, bus, movies, events
• Online retail
Retail products sold through online route
• Online marketplace
Platform where sellers and buyers transact online
• Online deals
Deals purchased online
• Online portals classified
Includes car, job, property and matrimonial portals

20. ECOMMERCE
WEBSITES

21. V/S
Foundation & Headquarters
Sachin Bansal
Jeff Bezos
Headquarters
Bangalore, Karnataka Seattle, Washington
Product BasketAlexa Rank
Considered among Top 30
eCommerce Websites
6th Rank in eCommerce
sites across the world
Area Covered

22. CONCLUSIONEmergence of new technologies, especially
mobile, in India has sparked a social change
that’s difficult to quantify.
While mobile, internet, and social media
penetration and growth can be quantified,
describing the changes in social values and
lifestyles that have accompanied those trends
is far more challenging.
New technologies such as
virtual walls and virtual
mirrors will further
help improve the retail
customer experience,
thereby encouraging
greater consumption.