Design Thinking Workshop at Fitch Ratings in Chicago - February 16, 2018

1. Design Thinking in Practice
2/16/2018
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2. 3-min Warm-Up
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3. Ahmed Avais
Chief Design Officer – Designed Projects
• 17 years in Product, Program, and
Transformation Roles
• Coaching using a combination of Design
Thinking, Customer Development, Agile, and
Lean Startups to build better products
• Proven track record of impactful changes
across a broad spectrum of industries,
including retail, financial, supply chain,
education, telecom, and mass transit
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4. Design Thinking in Practice
Scope
The scope of this event is to learn and apply design thinking principles
in an interactive hands-on manner
Agenda
I. Warm-up / Check-in (5-10 mins)
II. Introduction (20-30 mins)
I. Why is design thinking important?
II. The intersection of feasible, viable, and desirable
III. Design thinking mindsets
IV. Design thinking modes
V. The advantage
III. Hands-on workshop (90 mins)
I. Stanford University’s d.school bootcamp
IV. Q&A (20-30 mins)
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5. Design Thinking in Practice
Class Size
10 – 40
(even number of participants needed for pair-up exercises)
Room Set up
Space should be configured to allow for participants to pair up near
one another
Equipment / Materials
AV (video streaming and audio are needed)
Prototyping materials (pipe cleaners, post-its, permanent markers, etc)
Print outs of d.gift handout and modes/mindsets for each participant
https://dschool.stanford.edu/s/Participant-Worksheet.pdf
https://dschool.stanford.edu/s/dmindsets_85-x-11_scissors.pdf
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6. Design Thinking in Practice
Learning Objectives
• Think like a designer with design thinking methods
• Build creative confidence that lies at the heart of innovation
• Learn how to apply design thinking mindsets
• Focus on human values
• Be mindful of process
• Embrace experimentation
• Show, don’t tell
• Radical collaboration
• Craft clarity
• Bias toward action
• Learn how to apply design thinking modes
• Empathize
• Define
• Ideate
• Prototype
• Test
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7. Design Thinking in Practice
Primary Source Material
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dschool.stanford.edu/resources/the-bootcamp-bootleg

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dschool.stanford.edu/resources/the-bootcamp-bootleg

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dschool.stanford.edu/resources/the-bootcamp-bootleg

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dschool.stanford.edu/resources/the-bootcamp-bootleg

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dschool.stanford.edu/resources/the-bootcamp-bootleg

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dschool.stanford.edu/resources/the-bootcamp-bootleg

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dschool.stanford.edu/resources/the-bootcamp-bootleg

15. What is Design Thinking?
vimeo.com/90355541
www.whatisdesignthinking.org
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16. Further Resources
• Design Thinking in the Enterprise
http://www.zdnet.com/article/7-ways-design-thinking-is-percolating-
into-the-enterprise-application-space/
• Design Thinking for Developers
https://medium.com/@tigranbs/design-thinking-for-software-
developers-bbd2f863c6f7
• Incorporate DT in Software Development
https://www.forbes.com/sites/forbestechcouncil/2017/04/24/softwa
re-development-tips-incorporate-design-thinking/#46a8d3612a6d
• IDEO Field Guide
http://www.designkit.org/resources/1
• UXPin – Scaling Design Thinking in the Enterprise
https://www.uxpin.com/studio/ebooks/scaling-design-thinking-
enterprise/
• Design Thinking at IBM
https://www.ibm.com/design/thinking/
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17. THANK YOU!
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