SlideShare a Scribd company logo
Want to reach to your potential customers at
the touch of a button?


        It’s Simple !
Email Marketing makes It      POSSIBLE


You can maintain and build long-lasting,
  loyal relationships with prospective
      customers at minimum cost
However, FAILURE in email marketing is no more




   There are many common pitfalls of email marketing
Probable Reasons of Failure
 You aimed at quantity and not quality

 You didn’t conduct sufficient testing

 You have set your standard of “success” too high

 You didn’t choose the best ESP (email service provider)
 who works with integrity
Unfortunately Many Don’t        know
• How to approach and manage the process of email
  marketing

• How to leverage the channel to communicate
  competently and ensure a high ROI

• How to do it in the right way with the right tools
Steps to   Successful
  email marketing
at Your Finger Tips

• Consolidate your names and build a relevant list of
  contacts

• Build a comprehensive list of email addresses

• Identify group of subscribers that share similar
  interests and send appealing content targeted to
  their specific wants.

                                                   Contd…
at Your Finger Tips

• Run A/B split tests on a small group of recipients to
  see which variants produce better result

• Proofread your email to check spam looking words,
  phrases or sentence construction

• Make sure links on your email are pointing to the right
  landing pages
                                                   Contd…
at Your Finger Tips


• Run A/B split tests on a small group of recipients
  to see which variants produce better result

• Proofread your email to check spam looking
  words, phrases or sentence construction

• Make sure links on your email are pointing to the
  right landing pages
                                            Contd…
at Your Finger Tips

• Schedule email blast at the right time

• Don’t forget to add a prominent
  “Unsubscribe” link

• Maintain a standard time gap between two
  consecutive email blasts
Most Important Point

 Consult an email service provider who hosts
email marketing software online and provides
   you all tools and tutorials to manage a
            campaign successfully
The Final Note

Keep Emailing & Stay Tuned with
       Your Audience
           :)

More Related Content

Recently uploaded

Recently uploaded (20)

Free and Effective: Making Flows Publicly Accessible, Yumi Ibrahimzade
Free and Effective: Making Flows Publicly Accessible, Yumi IbrahimzadeFree and Effective: Making Flows Publicly Accessible, Yumi Ibrahimzade
Free and Effective: Making Flows Publicly Accessible, Yumi Ibrahimzade
 
PLAI - Acceleration Program for Generative A.I. Startups
PLAI - Acceleration Program for Generative A.I. StartupsPLAI - Acceleration Program for Generative A.I. Startups
PLAI - Acceleration Program for Generative A.I. Startups
 
Connector Corner: Automate dynamic content and events by pushing a button
Connector Corner: Automate dynamic content and events by pushing a buttonConnector Corner: Automate dynamic content and events by pushing a button
Connector Corner: Automate dynamic content and events by pushing a button
 
Intro in Product Management - Коротко про професію продакт менеджера
Intro in Product Management - Коротко про професію продакт менеджераIntro in Product Management - Коротко про професію продакт менеджера
Intro in Product Management - Коротко про професію продакт менеджера
 
AI revolution and Salesforce, Jiří Karpíšek
AI revolution and Salesforce, Jiří KarpíšekAI revolution and Salesforce, Jiří Karpíšek
AI revolution and Salesforce, Jiří Karpíšek
 
AI presentation and introduction - Retrieval Augmented Generation RAG 101
AI presentation and introduction - Retrieval Augmented Generation RAG 101AI presentation and introduction - Retrieval Augmented Generation RAG 101
AI presentation and introduction - Retrieval Augmented Generation RAG 101
 
Motion for AI: Creating Empathy in Technology
Motion for AI: Creating Empathy in TechnologyMotion for AI: Creating Empathy in Technology
Motion for AI: Creating Empathy in Technology
 
Designing for Hardware Accessibility at Comcast
Designing for Hardware Accessibility at ComcastDesigning for Hardware Accessibility at Comcast
Designing for Hardware Accessibility at Comcast
 
ODC, Data Fabric and Architecture User Group
ODC, Data Fabric and Architecture User GroupODC, Data Fabric and Architecture User Group
ODC, Data Fabric and Architecture User Group
 
IoT Analytics Company Presentation May 2024
IoT Analytics Company Presentation May 2024IoT Analytics Company Presentation May 2024
IoT Analytics Company Presentation May 2024
 
"Impact of front-end architecture on development cost", Viktor Turskyi
"Impact of front-end architecture on development cost", Viktor Turskyi"Impact of front-end architecture on development cost", Viktor Turskyi
"Impact of front-end architecture on development cost", Viktor Turskyi
 
ECS 2024 Teams Premium - Pretty Secure
ECS 2024   Teams Premium - Pretty SecureECS 2024   Teams Premium - Pretty Secure
ECS 2024 Teams Premium - Pretty Secure
 
WSO2CONMay2024OpenSourceConferenceDebrief.pptx
WSO2CONMay2024OpenSourceConferenceDebrief.pptxWSO2CONMay2024OpenSourceConferenceDebrief.pptx
WSO2CONMay2024OpenSourceConferenceDebrief.pptx
 
What's New in Teams Calling, Meetings and Devices April 2024
What's New in Teams Calling, Meetings and Devices April 2024What's New in Teams Calling, Meetings and Devices April 2024
What's New in Teams Calling, Meetings and Devices April 2024
 
To Graph or Not to Graph Knowledge Graph Architectures and LLMs
To Graph or Not to Graph Knowledge Graph Architectures and LLMsTo Graph or Not to Graph Knowledge Graph Architectures and LLMs
To Graph or Not to Graph Knowledge Graph Architectures and LLMs
 
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024
 
Measures in SQL (a talk at SF Distributed Systems meetup, 2024-05-22)
Measures in SQL (a talk at SF Distributed Systems meetup, 2024-05-22)Measures in SQL (a talk at SF Distributed Systems meetup, 2024-05-22)
Measures in SQL (a talk at SF Distributed Systems meetup, 2024-05-22)
 
Server-Driven User Interface (SDUI) at Priceline
Server-Driven User Interface (SDUI) at PricelineServer-Driven User Interface (SDUI) at Priceline
Server-Driven User Interface (SDUI) at Priceline
 
UiPath Test Automation using UiPath Test Suite series, part 1
UiPath Test Automation using UiPath Test Suite series, part 1UiPath Test Automation using UiPath Test Suite series, part 1
UiPath Test Automation using UiPath Test Suite series, part 1
 
Transforming The New York Times: Empowering Evolution through UX
Transforming The New York Times: Empowering Evolution through UXTransforming The New York Times: Empowering Evolution through UX
Transforming The New York Times: Empowering Evolution through UX
 

Featured

How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
ThinkNow
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
 

Featured (20)

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 

Want to reach to your potential customers at the touch of a button?

  • 1. Want to reach to your potential customers at the touch of a button? It’s Simple !
  • 2. Email Marketing makes It POSSIBLE You can maintain and build long-lasting, loyal relationships with prospective customers at minimum cost
  • 3. However, FAILURE in email marketing is no more There are many common pitfalls of email marketing
  • 4. Probable Reasons of Failure You aimed at quantity and not quality You didn’t conduct sufficient testing You have set your standard of “success” too high You didn’t choose the best ESP (email service provider) who works with integrity
  • 5. Unfortunately Many Don’t know • How to approach and manage the process of email marketing • How to leverage the channel to communicate competently and ensure a high ROI • How to do it in the right way with the right tools
  • 6. Steps to Successful email marketing
  • 7. at Your Finger Tips • Consolidate your names and build a relevant list of contacts • Build a comprehensive list of email addresses • Identify group of subscribers that share similar interests and send appealing content targeted to their specific wants. Contd…
  • 8. at Your Finger Tips • Run A/B split tests on a small group of recipients to see which variants produce better result • Proofread your email to check spam looking words, phrases or sentence construction • Make sure links on your email are pointing to the right landing pages Contd…
  • 9. at Your Finger Tips • Run A/B split tests on a small group of recipients to see which variants produce better result • Proofread your email to check spam looking words, phrases or sentence construction • Make sure links on your email are pointing to the right landing pages Contd…
  • 10. at Your Finger Tips • Schedule email blast at the right time • Don’t forget to add a prominent “Unsubscribe” link • Maintain a standard time gap between two consecutive email blasts
  • 11. Most Important Point Consult an email service provider who hosts email marketing software online and provides you all tools and tutorials to manage a campaign successfully
  • 12. The Final Note Keep Emailing & Stay Tuned with Your Audience :)