2. ‘The audience continues to fragment and so is the media buying. This will blow up the current advertising model’ Gerd Leonhard

3. ‘Data is the new oil’ Gerd Leonhard

4. ‘There will be 300 million channels and the viewer won’t matter. When we speak of channels like TV,the internet and mobile we equate the media with the medium. When all content is digitised the medium won’t matter. There will only be different types of digitized content’ Jonathan Shapiro

5. Marketing is changing. Product placement in the Quantum of Solace was worth $75m Marketing partnering is now becoming a key capability PWC Media and Entertainment report

6. ‘In the future you will pay your landlord in Facebook credits’ Gerd Leonhard ‘Privacy is no longer a social norm’ Mark Zuckerberg

7. ‘Social signals will become more important than page rank’