Advertising Deck

1. www.dailycaller.com
Providing Must-Read Content for A
Audience Demanding The Complete Story

2. www.dailycaller.com
Since 2010 The Daily Caller has
provided a different perspective on
today's news that readers
can't find anywhere else.
The News Stories Not Being Told
1
Visitors have come to
expect consistent, thought-
provoking investigative journalism
with topical coverage
of politics, entertainment, sports,
technology, business and more...
Our Story

3. www.dailycaller.com
A Large and Growing Audience
Monthly Traffic Comparison
Our Story
2
10 Million Uniques
35,000,000 Page Views
Unique Visitors Measured by Google Analytics & Quantcast (Millions)

4. www.dailycaller.com
Our Site
3
A Mobile and Engaged Audience
Traffic Sources
Drudge
Report, etc.
17.1%
Direct
20.6%
News
Sites
39.1%
Other
9.9%
Social
13.3%
Visitors
Monthly
Traffic
Time Spent Avg Pages
New
Daily
Regular
Average
33%
37%
30%
33%
1:34
5:45
3
3:45
2.5
2.62
3.58
2
50%
50%
Desktop
Mobile
Smart Phone
& Tablet
The Daily Caller reader is on-the-go with 50% viewing on their
mobile devices. Over a third of our monthly traffic visits daily for
almost 6 minutes per visit.

5. www.dailycaller.com
Original Content, Earning Buzz
Awareness of The Daily Caller grows as our content and journalists
are regularly showcased on major national news media.
Our Brand
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6. www.dailycaller.com
News is Their Passion.
Source: Nielsen @Plan 2013, Civic Science Audience Polling, Site Data
Our Readers
5
Cross-platform
(TV/Print/Online)
Online News News Participation
Watch 3-4 hours of TV/night -
52%
Read a daily newspaper in the
past month - 29%
View news video online - 24%
Get the majority of their news from
the internet - 76%
Believe internet media is most
trustworthy - 59%
Spend 5-15 hours/week on news
sites; 20% spend 15+ hours - 48%
Post 200k+ Daily Caller story
comments each month
Recently posted a comment on a
message board - 15%
Recently called a live radio or TV
show to express their opinion - 4%
Driven by news and questioning the sources reporting it, Daily Caller visitors
monitor a variety of news brands and platforms to be completely informed.
They see The Daily Caller as their final authority.

7. www.dailycaller.com
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Social Media
470,000 Fans166,000 Followers
55,600 Tweets
Daily Caller Readers Share The News
37,028 Sharing
Facebook Reach of 36,857,452

8. www.dailycaller.com
Our Readers in Action
The Daily Caller’s readers are influential thought
leaders
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Daily Caller Readers
General Public

9. www.dailycaller.com
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Delivering ResultsTestimonials
The Daily Caller is necessary
reading for anyone who wants to
be up to speed with what’s going
on with politics in America.
- Karl Rove
As for the Daily Caller, which I
like and will continue to read.
- Anderson Cooper, CNN
The Daily Caller is stunning in
the number of stories they have
broken… It’s become must
read web reading
- Ann Coulter
The Daily Caller Web site – one
of my faves.
- Lawerence Kudlow
The Kudlow Report
I love the Daily Caller...Tucker
Carlson does a great job over
there
- Laura Ingraham
Your DC Morning e-mails are
one of only three e-mails I read
every morning
- Joshua Greene
Senior Correspondent
Bloomberg Businessweek
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10. www.dailycaller.com
Our Readers in Action
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Here are examples of how your brand can
engage with this valuable audience….

11. www.dailycaller.com
Placement Offerings
TAKEOVERS
RESKINS
and IAB Display,
Video and Rich
Media Units.
CONTENT
INTEGRATION
CUSTOM
SECTIONS
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All Standard

12. www.dailycaller.com
Placement Offerings
NEWSLETTERS
INTERSTITIALS
MOBILE
APPS
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13. www.dailycaller.com
Create maximum impact by owning the
homepage! Options include re-skin and
Billboard ad.
Clients have received CTRs as high as 2.10%
with roadblock sand re-skins toward a target
region.
Homepage Takeovers, Roadblocks and Reskins
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14. www.dailycaller.com
E-Newsletter Sponsorship
100% share of voice in display AND
text ads earns high share of voice.
Opt-in subscriber emails receive high
conversion rates.
Approximately 220,000 for each E-
Newsletter distribution.
Two placements up to 580x250 in
size.
E-News
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15. www.dailycaller.com
The Daily Caller Offers Effective Content Marketing with a
Successful Native Advertising Platform
Content Integration
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Article Landing PagesHome Page
Native Placement
Social Media Extensions

16. www.dailycaller.com
Home Page Native Placement
Native Placements with
“Featured by..”.
Have received up to
350,000-400,000
impressions per day
Content Integration
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17. www.dailycaller.com
Content Integration
Article landing pages
100% SOV and May Include:
- Story Headline, Sub Headline,
with Text-link Option
- Advertiser Name and Logo
- Social Extensions
- Display ad units:
728x90/900x90/970x250/300x
250/300x600/300x1050
- Additional Creative Options:
Video, Slideshow, Reskins, etc.
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18. www.dailycaller.com
Social Media Extensions
With an existing highly-socially engaged
audience, advertisers benefit with
social native extensions.
Content Integration
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Advertisers can place ads and
widgets around their content that
show their Twitter and Facebook feeds!
Social media extention averages
show efficacy:
- 855 Avg. Social Shares
- 228 Facebook Shares
- 377 Facebook Likes
- 138 Avg. Facebook Comments
- 102 Avg. Tweets

19. www.dailycaller.com
• A transportation association ran a campaign of 100,000 impressions targeted to Washington, DC metro
that received a 1.24% CTR.
• Sponsored content clients receive a 2.1% average click-through-rate on the homepage, and their landing
page receives an average of 12,170 page views.
• A corporation with a national/international image problem ran a one week image campaign with 200,000
impressions geo-targeted to Washington, DC metro. Three pieces of creative received a .27% average
response rate.
• An association running a key-word contextual targeting campaign received a .53% response rate.
• A client ran a national campaign and received a 1.62% CTR on their video-pre-rolls.
Advertisers Hitting The Mark!
Delivering ResultsDelivering Results
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20. www.dailycaller.com
CONNECT Joe Corbe
Vice President
Advertising
advertise@dailycaller.com
(202) 506-2027