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Intro to


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Here are the slides I did yesterday at the Savvian Digital Media Summit. Great crowd and got it finished in just under my allotted 7 minutes!

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Intro to

  1. 1. HYPERLOCAL CONTENT & ADVERTISING <ul><li>June 8, 2010 </li></ul>
  2. 2. <ul><li> delivers hyperlocal content and advertising opportunities for every neighborhood in the country. </li></ul>
  3. 3. NOW IS THE TIME <ul><li>Explosion in amount of local content </li></ul><ul><li>Consumers demand relevance </li></ul><ul><li>Becoming easier for local advertisers to find success online </li></ul><ul><li>Local incumbents going through change </li></ul>
  4. 4. WHAT WE DO Aggregating 45,000+ feeds Each piece of content geo- and topic-tagged via multiple layers of proprietary algorithms Distribution network of 8MM unique users <ul><li>ORGANIZE BY: </li></ul><ul><li>Neighborhood </li></ul><ul><li>Place </li></ul><ul><li>Topic </li></ul><ul><li>Category </li></ul>News Sites Local Blogs Twitter & Social Data Vertical & Muni Data OUTSIDE.IN CORE SITE OUTSIDE.IN FOR PUBLISHERS NNPS WIDGETS API
  5. 5. OUTSIDE.IN FOR PUBLISHERS <ul><li>Working with the best partners </li></ul><ul><ul><li>CNN Worldwide </li></ul></ul><ul><ul><li>MediaGeneral </li></ul></ul><ul><ul><li>NY Post </li></ul></ul><ul><ul><li>Dow Jones Local </li></ul></ul><ul><ul><li>The New York Times Co. </li></ul></ul><ul><ul><li>Tribune </li></ul></ul><ul><ul><li>McClatchy Interactive </li></ul></ul><ul><ul><li>Gannett </li></ul></ul><ul><ul><li>Meredith </li></ul></ul><ul><ul><li>New York Magazine </li></ul></ul><ul><ul><li>NBC </li></ul></ul><ul><ul><li>Scripps </li></ul></ul><ul><ul><li>Lee </li></ul></ul><ul><li>Revenue share or license-fee </li></ul><ul><li>Detailed API </li></ul><ul><li>Robust curation dashboard </li></ul>
  6. 13. WHO WE ARE <ul><li>19 people </li></ul><ul><li>Funded by Union Square Ventures, Village Ventures, CNN Worldwide, Betaworks, NYCIF & Milestone Venture Partners </li></ul><ul><li>[email_address] or 212-255-2521 x120 </li></ul>