How effective is the combination of your main and ancillary products?

1. How effective is the
combination of your main
product and ancillary texts?
Eleanor Carter

2. Documentary TV Listings Magazine Radio Advert
Blue colour scheme Blue colour scheme
Voiceover- including the same fact Voiceover-including the same fact
Music played Music played
Images (shots) Images from the Documentary
Names of the producers Names of the producers
Title ‘Greedier for Social Media’ Title ‘Greedier for Social Media’ Title ‘Greedier for Social Media’
Time/Date Aired Time/Date Aired
Clips used (Montage) Clips used (Montage)
Target Audience Target Audience Target Audience
How are the three products consistent?
[Example from the Documentary] [Example from the Radio Advert]
[Example from the Radio Advert][Example from the Documentary]
[Example from the Documentary] [Example from the Radio Advert]
[Example from the Radio Advert]

3. Examples of consistent colour scheme
Examples from the TV listings Examples from the Documentary
Our pull quote stood out
amongst the rest of the
text as it was enlarged and
coloured blue to match
the general colour scheme
of our documentary.
We chose to highlight key
words within the crosshead
the same colour blue to
stand out and match the
colour scheme.
We used a blue background for the ‘Top Tips
for Internet Safety’ box, as this maintained the
colour scheme and with a slightly different
shade of blue, drew the reader’s attention to
this.
For the title of our documentary,
we used blue large font to make it
stand out. We chose this blue as it
relates to social media sites such
as Twitter and Facebook.
As you can see, this image of
twitter which we have included
reflects this link with the blue
colour scheme.
We have also used this shade
of blue faded as a caption for
our expert interviewee’s.

4. Examples of consistent images
Examples from the TV listings Examples from the Documentary
We used this high angle shot of
somebody on their phone at the
beginning of our documentary, and used
it again as the main image in the TV
listings magazine.
We used this shot while saying facts in the
documentary, as filler footage. We used it
again as a smaller image in the TV listings
magazine.
We used this shot of a Police Officer as an
expert interview. We then cut the outline
of him and added a ‘Top Tips for Internet
Safety’ section in the TV listings magazine
to create continuity.

5. Examples of consistent Producer names
Examples from the TV listings Examples from the Documentary
This makes the product seem more professional through the
consistency of names. As you can see, we have used nicknames for
the Q&A to make the target audience feel more comfortable and
involved.

6. Examples of consistent Title
Example from the TV listings Example from the Documentary Example from the Radio Trailer
The consistency of the title is very important as it needs to be reinforced in
each ancillary text, to advertise the product and get the title in everyone’s
minds. However, as you can see the TV listings and the Documentary title
are not exactly the same, as in the Documentary we used a ‘4’ and in the TV
listings we did not. This could be something to improve on as we would
want to advertise the product by the exact name it is called.

7. Consistency of target audience (15-25) (45-55)
• We chose Channel 4 to broadcast our documentary, which mainly attracts teenagers. Therefore this targets the
younger part of our audience.
• We chose Heart FM as the radio station to advertise our documentary with a radio trailer. Heart FM has mainly an
adult audience but targets both teenagers and adults.
• We chose the Radio Times for our TV listings magazine as the target audience for the radio times is mainly adults, and
therefore, this would help us to gain our chosen target audience as they would see this double page spread in the
magazine.
• In our radio trailer, we included sound clips of both adults and teenagers. In our documentary, we did interviews with
both adults and teenagers and in our TV listings magazine we included images of both adults and teenagers.
Therefore, throughout all three products we maintained a clear focus on our target audience and attempted to attract
them in a consistent way.

8. In conclusion…
We attempted for all three of our products to be consistent and for it to be obvious to people that they are linked. To
do this, we maintained the same colour scheme, title, voiceover, music and images. In terms of creating a ‘brand
identity’, I feel as though we could have made the link more obvious by adding an icon which represented our
documentary, but I feel as though an audience would be able to find clear links between our products without this.
In terms of our radio trailer advertising our documentary, I feel as though we could have improved on this. Out of the
three products, I think the radio trailer was the least effective as it was a bit unclear at the start- including snippets
from the documentary which the audience may not understand out of context. Therefore, if we were to re-do this I
think we should make this easier to understand. However, I was happy with the rest of the radio trailer as it linked with
the documentary due to the voiceover and background music. We also included the title of the documentary and the
date/time it would be aired- which promotes the documentary well.
Our TV listings magazine, in my opinion, was more successful in promoting the documentary, as it was clear and simple
to read, containing all the correct information. It also included the name of the documentary and the date/time it
would be aired. I think another good aspect of it was including images straight from the documentary- for example the
image of the phone, which was the establishing shot of the documentary and therefore is an important and key shot,
as well as the shot of the police officer, which reveals an idea of who we are interviewing in the documentary- this will
excite the audience and make them want to watch our documentary.