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Health
EDUCATION AND
HEALTH
PROMOTION
CHAPTER 2
HEALTH EDUCATION
 In the simplest term, H. Edu is the process of
educating people about health
 Joint Committee on H. education Terminology
Report (1991)
 The continuum of learning which enables
people, as individuals & as members of social
structures, voluntarily make decisions,
modify behaviors and change social
conditions in ways which are health
enhancing.
HEALTH EDUCATION
 Green, Kreuter, Deeds & Patridge (1980)
 Any combination of learning experiences designed to
facilitate voluntary adaptation of behavior
conducive to health
 World Health Organization (WHO 1998)
 H. Edu comprises consciously opportunities for
learning involving some form of communication
designed to improve health literacy, including
improving knowledge & developing life skills, which
are conducive to individual & community health
Health Educators
 Basically health educators are to deliver
health information
 Health educators working in a variety
settings: schools, colleges & universities,
worksites, community agencies where Primary
Care is provided such hospitals health
maintenance organizations
 The 1978 National Task Force on the
Preparation and Practice of Health Educators
has identified seven responsibilities.
Seven Areas of Responsibility
 Assessing Individual & Community Needs for
Health Education
 Conducting needs assessments requires knowledge
of the many factors.
 Information can be obtained from both primary &
secondary sources
 Primary data – collected through methods such as
surveys, interviews, video recordings, forum
 Secondary data – describe, discuss, interpret,
comment upon, analyze, evaluate, summarize,
and process primary sources. eg; newspapers or
popular magazines, book or movie reviews, or
articles or journals.
Seven Areas of Responsibility
 Planning Effective Health Education Programs
 Must able to communicate well
 Must very knowledgeable and skilful person in
order to plan a program including writing
measurable objectives
 Implementing Health Education Programs
 Program implementation follows the planning
process
 Must understand and use a variety of instructional
methods
 Must able to determine the knowledge and ability
levels of participants
Assumptions of Health
Education
 Health status can be changed
 Disease occurrence theories and
principles can be understood
 Appropriate prevention strategies can
be developed to deal with the
identified health problems
 An individual’s health is affected by a
variety of factors, not just lifestyle
include heredity, environment and the
health care system
Assumptions of Health
Education
 Changes in individual and societal health
behaviors and lifestyles will affect an
individual’s health status positively
 Individuals, families, small groups and
communities can be taught to assume
responsibilities for their health, which in
turn changes their health behaviors and
lifestyles
 For health behavior change to be
permanent, an individual must be
motivated and ready to change

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Sps160 chapter 2 health education and health promotion

  • 2. HEALTH EDUCATION  In the simplest term, H. Edu is the process of educating people about health  Joint Committee on H. education Terminology Report (1991)  The continuum of learning which enables people, as individuals & as members of social structures, voluntarily make decisions, modify behaviors and change social conditions in ways which are health enhancing.
  • 3. HEALTH EDUCATION  Green, Kreuter, Deeds & Patridge (1980)  Any combination of learning experiences designed to facilitate voluntary adaptation of behavior conducive to health  World Health Organization (WHO 1998)  H. Edu comprises consciously opportunities for learning involving some form of communication designed to improve health literacy, including improving knowledge & developing life skills, which are conducive to individual & community health
  • 4. Health Educators  Basically health educators are to deliver health information  Health educators working in a variety settings: schools, colleges & universities, worksites, community agencies where Primary Care is provided such hospitals health maintenance organizations  The 1978 National Task Force on the Preparation and Practice of Health Educators has identified seven responsibilities.
  • 5. Seven Areas of Responsibility  Assessing Individual & Community Needs for Health Education  Conducting needs assessments requires knowledge of the many factors.  Information can be obtained from both primary & secondary sources  Primary data – collected through methods such as surveys, interviews, video recordings, forum  Secondary data – describe, discuss, interpret, comment upon, analyze, evaluate, summarize, and process primary sources. eg; newspapers or popular magazines, book or movie reviews, or articles or journals.
  • 6. Seven Areas of Responsibility  Planning Effective Health Education Programs  Must able to communicate well  Must very knowledgeable and skilful person in order to plan a program including writing measurable objectives  Implementing Health Education Programs  Program implementation follows the planning process  Must understand and use a variety of instructional methods  Must able to determine the knowledge and ability levels of participants
  • 7. Assumptions of Health Education  Health status can be changed  Disease occurrence theories and principles can be understood  Appropriate prevention strategies can be developed to deal with the identified health problems  An individual’s health is affected by a variety of factors, not just lifestyle include heredity, environment and the health care system
  • 8. Assumptions of Health Education  Changes in individual and societal health behaviors and lifestyles will affect an individual’s health status positively  Individuals, families, small groups and communities can be taught to assume responsibilities for their health, which in turn changes their health behaviors and lifestyles  For health behavior change to be permanent, an individual must be motivated and ready to change