2. PROMOTING HEALTH
The science of psychology is
unlocking the mysteries of how the
brain works, helping people make
healthy lifestyle choices and
improving the treatment of
complex human problems.
3. Psychology’s Impact
Psychologists use scientific research to better
understand perception, learning, language,
attention, memory, problem-solving, decision-
making and judgment..
Psychologists are also taking a look at the
interaction between mental processes, behaviors
and health.
In particular, they conduct and apply research to
help people adopt healthy behaviors, promote
health and wellness, prevent illness and improve
health care systems.
4. SUBFIELDS OF PSYCHOLOGIST
1. Clinical Psychology
2. Counseling Psychology
3. Health Psychology
4. Social Psychology
5. Developmental Psychology
5. CLINICAL PSYCHOLOGY
Clinical psychologists integrate the science of
psychology with the treatment of complex
human problems.
7. HEALTH PSYCHOLOGY
Health psychologists use the science of
psychology to promote health, prevent illness
and improve health care. They get to the root of
people’s emotions to help them make healthy
choices.
8. SOCIAL PSYCHOLOGY
Social psychologists use psychological science to
understand how we perceive ourselves in relation
to the rest of the world and how this perception
affects our choices, behaviors and beliefs.
9. DEVELOPMENTAL PSYCHOLOGY
Developmental psychologists study how people
grow and adapt over the course of their lives.
They apply their research to help people
overcome developmental challenges and
reach their full potential.
10. SOCIOLOGY HEALTH
The sociology of health and illness covers
sociological pathology (causes of disease and
illness), reasons for seeking particular types of
medical aid, and patient compliance or
noncompliance with medical order.
Sociologists have demonstrated that the spread
of diseases is heavily influenced by the
socioeconomic status of individuals, ethnic
traditions or beliefs, and other cultural factors
11. EPIDEMIOLOGY
Epidemiology is the study and analysis of the patterns,
causes, and effects of health and disease conditions in
defined populations. It is the cornerstone of public health,
and shapes policy decisions and evidence-based practice
by identifying risk factors for disease and targets for
preventive healthcare.
It is focusing on investigation; forensic, clinical trials,
comparison of treatments
WHY WE NEED THE EPIDEMIOLOGIST??
12. WHAT IS SOCIAL
MARKETING?
It is the application of proven concepts and
techniques drawn from the commercial sector to
promote changes in diverse socially important
behaviours such as drug use, smoking, sexual
behavior and etc.
13. HOW SOCIAL MARKETING
WORKS IN HEALTH CARE??
In applying theory based conceptual models, social marketers
again use commercial marketing strategies based on the
“marketing mix” or “four Ps” of marketing (place, price,
product, and promotion). For example, they develop brands
on the basis of health behaviour and lifestyles, as commercial
marketers would with products.
Social marketing is widely used to influence health behaviour.
14. COMMUNICATION CHANNEL
Good communication is one of the keys to a
healthy and satisfying life. Communication is not
just talking. Listening is just as important.
Good communication? Good Listener??
Communication process??
