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Art Deco - By Zohair Arshed Masood
- 2. SYNOPSIS A modern art style that attempts to infuse functional objects with artistic touches Different from fine arts where the object has no practical purpose or use beyond providing interesting viewing Wished to enhance the appearance of mass-produced functional objects - From clocks and ashtrays to cars and buildings
- 3. EMERGENCE Rise in status of decorative artists around the year 1875 A desire to move into the new century with innovation rather than being held back by nostalgia Art Nouveau began falling out of fashion Lead to the formation of Societé des Artistes Décorateurs
- 4. TRANSITION IN STYLE Art Deco was a response aesthetically and philosophically to the Art Nouveau style and to the broader cultural phenomenon of modernism Elaborate details, delicate designs, expensive materials and production methods were ill-suited to an increasingly more mechanized modern world. Art Deco works are symmetrical, geometric, streamlined, often simple, and pleasing to the eye.
- 5. CHARACTERISTICS Art Deco was associated with both luxury and modernity Combined expensive materials and exquisite craftsmanship put into modernistic forms The style was used to decorate the first-class salons of ocean liners, deluxe trains, and skyscrapers. It was used around the world to decorate the great movie palaces of the late 1920s and 1930s
- 6. Théâtre des Champs-Élysées • Designed by Auguste Perret in 1910 • The first landmark Art Deco building completed in Paris • Built of reinforced concrete with rectangular forms, straight lines, and decoration on plaques of marble and stucco • A radical departure from the Art Nouveau style • Shockingly plain in appearance for those days • Previously reinforced concrete had been used only for industrial and apartment buildings
- 7. DID YOU KNOW? From 1908 to 1910, 21-year old Le Corbusier worked as a draftsman in Perret's office, learning the techniques of concrete construction. Le Corbusier went on to master the use of reinforced concrete which is evident in a number of his nearly 75 projects.
- 8. A presentation by - Zohair Arshed Masood
Editor's Notes
- 1) Chrysler Building – Built 11 months before The Empire State building
- 2) Union Terminal – Cincinnati, Ohio, USA ; 3) The Mercury trains, meant to convey a sense of speed and modern technology, were a hallmark of streamline art deco design.