Zin Min Htun has over 10 years of experience in marketing and trade promotion roles at United Pharmaceutical Co., Ltd. in Myanmar. She holds a BA in Home Economics and is pursuing a master's degree. Her experience includes developing marketing plans and promotional materials, managing promotion teams, coordinating with other departments, and analyzing brand performance. Currently she is the Assistant Trade Marketing Manager, responsible for maximizing brand potential through strategic planning and ensuring profit and sales targets are met.

1. Zin Min Htun
Assistant Trade Marketing Manager
PERSONAL SUMMARY
I got a degree of Home Eco (BA (HE) 2002-2003 from the University of Distance Education
Yangon. I am now attending Martin Learning Centre (Master Degree Program) which is the
post graduate classes from Assumption University of Thailand, teaching the general
knowledge about the marketing, management in administration, human resource
management, etc.Since May 2005, I have been working for one of the pharmaceutical
companies in Myanmar, named “United Pharmaceutical Co., Ltd.” until now for nearly
10years.As being as Assistant Trader Marketing Manager at present, to achieve productive
and successful outcomes in relevant promotions which lead getting for more brand
awareness and more demand, I have to create more attractive & persuasive POP materials
in ATL, BTL and promotion programs in channels of medical, trade, modern trade and end-
users in specific times. I have done the annual marketing plan and budget expenses in right
time. I give ideas for creating in production of commercial display designs of communication
materials by harmonizing with respective department & visiting to drug stores and
promotion events.
I have been promoted from Sr. Distribution Services Representative to Trade Marketing
Associate in September 2009. I had to coordinate with other sales & marketing department,
medical channel promotion department for choosing product to do special promotion,
product knowledge training and Commercial Distribution & Trade Marketing Department
for selecting trade outlets to do in-store promotion and cooperate with procurement
department for providing appropriate & attractive POP for promotions, then co-operate

2. with HR department for recruitment of appropriate casuals for promotion team and with
finance department & treasury for handling cash advance, expenses, etc.
I have been promoted from Distribution Services Representative to Sr.
Distribution Services Representative in August 2008 as well as a sales representative to
achieve sales which is the objectives of organization, I had meet with needs of various kinds
of customers and had made dealing in good ways to satisfy their needs.
Since2005 to 2007, I join in United Pharmaceutical Company as a Medical
Representative and also retail Drug Store channel, clinic and hospital Channel. At that time
not only promoted MDs but also trade channel cover as a merchandising team leader.
On conclusion, I have confidence in related qualifications which your
organization has requested according to my previous working experience. I am eager to
contribute my capabilities to deliver your organization’s success.
WORK EXPERIENCE
United Pharmaceutical Company Limited
Assistant Trade Marketing Manager
(May, 2011 to Present)
 Marketing certain brands to increase their popularity among target consumers.
 Conducting in-depth consumer analysis to determine the image/demand of a brand.
 Conducting externally and internally to develop ATL and BTL materials consistent
with strategic marketing plans
 Profit & Loss responsibility.
 Controlling costs in-line with department objectives and business plans.
 Utilizing all resources cost effectively.
 Developing & refining a brands in-store demonstration program.
 Attending trade fairs, exhibitions and conferences to promote brands.
 Developing annual brand plans in partnership with the sales and insight teams.
 Implementing strategic plans to maximize brand potential.
 Ensuring profit targets are achieved, margins maintained & expenses controlled.

3.  Monitoring performance against marketing targets both internally & externally.
 Effectively managing, coaching, motivating and developing the sales teams.
 Monitoring and analyzing a brand and competitors performance to identify
Strengths, Weaknesses, Opportunities and Threats.
Trade Marketing Associate
(Lower Myanmar) (1st September 2009 to 30th April 2011)
 Responsible for assisting Trade Marketing Department Head to achieve total national
sales.
 Manage and lead promotion team to stimulate higher sales by doing direct sales
promotions, in-store promotions to end-users at modern trade outlets and key
outlets (supermarkets, minimarts, grocery stores and selected drug stores and
pharmacy) in Yangon and respective out-town areas of Lower Myanmar.
 Communicate and coordinate with modern trade and trade outlets for sales
promotion to push sales to end users at these outlets with special promotion girls,
for OTC pharma products, nutritional products and personal care products.
 Building up good relationship with trade outlets, timely reports on sales promotion &
feedbacks on competitors' activities.
 Coordinate & discuss with different functional departments, prepare and accomplish
required administrative paperwork to ensure smooth processing.
 Conduct sales promotion at drug stores by providing appropriate presents for
promoted products to end users with assigned special promotion girl.
 Develop and plan for the promotion materials for national.
 Recruit and assign the people for the required positions.
 Organize market feedbacks from sales promotion girls (SPGs) and plan duty rosters
and do checking daily activities of SPGs.
 Give the required trainings to the team members about
 Product knowledge
 Sales process

4.  Time management
 Basic Coverage Procedure (BCP)
 Basic Promotion & Merchandising Program
 On-job Learning (OJL)
 Customer Service
 Office works and etc.
Sr.Distribution Services Representative
(10th July 2007 to 1st August 2009)
 Responsible for area development, product available and sales achievement
 Drawing and updating area coverage plan and mapping for daily routine plan
 Develop awareness by product display, merchandising and promotion plan
 Controlling and monitoring stocks
ACADEMIC QUALIFICATIONS
B.A (Home Eco) .2002-2003
University of Distance Education (Dagon University)
TRAINING & DEVELOPMENT
a) Project Management Program (2011) by Mr. Argus Ang from RV Centre.
b) Winning & influencing People Skills (February-2011) by Mr Tony Kiang from RV
Centre.
c) Customer Relationship Management (2010) by Mr. Myo Min from PS Business
School.
d) Marketing Management (August -2011) from MIEDC.
e) Financial Management (September -2011) from MIEDC.
f) Proficiency in English (March -2008) by THAMES.

5. g) Effective Communication & Presentation Skills Training (2010) by BCB – Business
Capacity Building Centre.
h) Basic Distribution & Trade Marketing Training & Workshop (2007) by Ms. Lissa Fe C.
Bondal, Head of Distribution & Trade Marketing (United Pharmaceutical Co., Ltd.)
i) Level 1 Graphic Production for Exporting Any Media(Dip.CA)
PERSONAL DETAILS
NRC No. : 12/ Au Ka Ta (N) 151110
Date of Birth : September 23, 1980.
Religious : Buddhist
Marital Status : Married
Nationality : Myanmar
Address : No. 581, Middle Khine Shwe War Street, Tharketa Township,
Yangon, Myanmar.
Contact Phone: 09-5165424, 099-7221-1097
Interests : Commercial Display, interior design and Decoration &
Reading Books.