The document provides tips for engaging leads through email marketing. It recommends writing catchy subject lines that pique curiosity but avoid being outlandish. Using humor and promoting value are suggested. It also advises including a deadline to encourage action and force a decision. Emails should be visually appealing and professional while avoiding too many images or solely text. Marketers should forge a personal connection by addressing the recipient directly and telling a story with the recipient as the protagonist about how their issue can be helped.

1. ENGAGING LEADS
WITH EMAIL MARKETING
AFFILIATE TIPS

2. WRITE BRILLIANT SUBJECT LINES
Every email blast really only has one chance at making an
impression on the recipient, so you absolutely have to
make it stand out.
Pique curiosity
•Be careful to not be too outlandish.
Use humor
Promote value
•Don’t try to sell 10% off as a “life-changing deal.”

3. ADD A “TICKING CLOCK”
Most of your emails will be well-served by giving
recipients some kind of a deadline to act.
The use of time-related phrases like
“Sign up today!” or “Limited time offer!”
will force people to make a decision on your proposition
instead of waiting it out.

4. KEEP YOUR EMAILS LOOKING SHARP
• It’s important to remember that your emails are
a reflection of your brand.
• Make sure every email looks good and puts off an
interesting and professional vibe for your company.
• Be wary of using too many images.
• But don’t fall into a trap of solely using black text on a white
background—make your emails vibrant.

5. FORGE A CONNECTION
Email marketing is remarkable because it allows you to
communicate with the consumer in a very personal way
—their inbox.
• Take advantage of this by making your emails a direct appeal.
• Personalize your emails with the recipient’s name or locality.
• Treat the emails as a correspondence between friends.

6. TELL A STORY
Think about what kind of “stories” you can tell about why your
subscribers should engage. A simple narrative is much more
likely to have an impact than listing numbers or product features.
Tell a story with your recipient as the star:
• Here’s your issue
• Here’s how we can help
• Here is what your life will be like after you use us.