Benefits of Texting - Next to talking with someone, sending a text message is the most effective way to communicate. Most consumers prefer texting over almost all other forms of communication. here you can check some benefits of texting

1. The Compelling Benefits of
Texting

2. Wineries are in hyper-drive rethinking their
marketing and outreach strategies in an
effort to stay competitive to meet sales
targets. Typically, wineries use email as the
tool of choice to communicate. Times have
changed and this tried and true method of
emailing just isn’t good enough to keep
customers engaged.

4. • The majority of Americans use text to stay in
contact with friends, family, and colleagues
• Smartphone users spend 22% of their time on
their phone texting but only 10% of their time
using email

6. Next to talking with someone, sending a text
message is the most effective way to
communicate.

8. Consumers Prefer Texts:
Most consumers prefer texting over almost all
other forms of communication. This is why
they like it:
• Takes seconds to read a text
• Messages are short and to the point
• Easy to respond
• Messages are organized by phone number
• Some messages contain links to read more

9. Mobile numbers rarely change but email
addresses change with the seasons. Weary
consumers change their email addresses like
a pair of shoes in an attempt to avoid all that
spam.

10. Best Practices:
• Messages should be short and personal
• Always send customers back to your website,
social media or a link to a video
• Give them something for opting-in, like a
discount
• Send messages only during business hours
• Encourage a response by asking a question
• Don’t send more than 1 to 2 messages a week
• Focus on your best customers

11. Make It Your 2020 Goal:
With the slowdown in the wine industry and
predicted flat sales in 2020 it’s a good time to
evaluate implementing texting for your
winery. With little planning on an opt-in
strategy, creating message content, texting is
easy to add to your existing marketing strategy
and you’ll be surprised with the results.

12. Source
• https://www.ephrontech.com/the-
compelling-benefits-of-texting/