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handicraft business
1. Assignment on “Handicraft of Wall Hanging”
Course code & title: BUS-221,Consumer behaviour
Submitted To
Ahmad Yamin
Consumer Behaviour
Lecturer,School of Business
Fareast International University
Submitted By:
Name:Azim Bhuiyan
Id: 15101036
Program BBA
Fareast international university
Date of Submission
31, dec, 2015
2. Sourcing Point Price (Tk) Location Contact number
Retail 2500 Gulshan 01754384860
Wholeseller 1700 Banani 01724112866
Manufacturer 1200 Narsingdi 01746895731
Picture
Wall Hanging
Segmentation:
Dividing a market into distinct group of buyers on the basis of needs,characteristics or marketing mix.
Age:25-32 and 32-50years
Family size:Married and unmarried
Gender: Male and Female
Income:middle(35000-50000)High(up to50000)
Targeting:
It consists of a set of buyers who shave needs that the company decides to serve and each market segments
attractiveness and selecting one more content like highly income base and gorgeous or luxerious fashion
love people.
Positioning:
Positioning is arranging for a product to occupy a clear,distinctive and desireable place relative to competing
products in the mind of the target consumers.