Digital Marketing Landscape (Bangladesh)

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This document summarizes digital media usage statistics in Bangladesh. It reports that Bangladesh has over 60 million mobile internet subscribers and 64 million internet subscribers. The top websites in Bangladesh are YouTube, Google, and Facebook. The top Google searches in 2015 were related to exam results, cricket, and movies. Facebook has over 23 million users in Bangladesh, most of which are male. LinkedIn has 1.49 million users in Bangladesh, most of which are male and in senior level positions. The most popular YouTube channels in Bangladesh are related to music, comedy, and entertainment.

Data & Analytics

DIGITAL MARKETING
LANDSCAPE
INSIGHTS
INTO HOW
BANGLADESH
USES
DIGITAL
MEDIA

TOTAL GLOBAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE MOBILE
USERS
ACTIVE SOCIAL
SOCIAL USERS
7.4
BILLIO
N
3.4
BILLIO
N
2.3
BILLIO
N
7.4
BILLIO
N
2
BILLIO
N
GLOBAL DIGITAL
SNAP SHOT

INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE MOBILE
USERS
ACTIVE MOBILE
SOCIAL USERS
+12%
+199.0 M
+14%
+145.8 M
+4%
+155.6 M
+21%
+187.3 M
ANNUAL GROWTH
ASIA-PACIFIC

BTRC
INTERNET
STATS
MOBILE INTERNET
SUBSCRIBERS
60,037,000
INTERNET SUBSCRIBERS
63,915,000
MOBILE PHONE SUBSCRIBERS
128,939,000

TOP 10 BD
WEBSITES & GOOGLE
SEARCH ITEMS
TOP SITES
1. YOUTUBE
2. GOOGLE
3. GOOGLE.COM.BD
4. FACEBOOK
5. PROTHOM-ALO
6. YAHOO
7. KALERKONTHO
8. WIKIPEDIA
9. BLOGSPOT
10.BDNEWS24

TOP 10 BD
WEBSITES & GOOGLE
SEARCH ITEMS
TOP GOOGLE KEYWORD
SEARCH 2015
1. SSC RESULT 2015
2. HSC RESULT 2015
3. WWW.XICLASSADMISSION.GOV.BD
4. ICC WORLD CUP 2015
5. IPL 2015
6. WWW.CRICBUZZ.COM
7. COPAAMERICA 2015
8. BAJRANGI BHAIJAAN
9. NTRCA
10.PREM RATAN DHAN PAYO

FACEBOOK
USERS OF
BANGLADESH
CURRENTLY
THERE ARE
FACEBOOK USERS IN BANGLADESH
23M
NUMBER OF MALE USERS
18M
NUMBER OF FEMALE USERS
5M
BROWSERS USED TO ACCESS
FB
CROME 7.6M
FIREFOX 1.2M
INTERNET EXPLORER
28K
OPERA MINI 6.2M
SAFARI 2.5M

LINKEDIN
USERS OF
BANGLADESH
CURRENTLY
THERE ARE
FACEBOOK USERS IN BANGLADESH
1.49M
NUMBER OF MALE USERS
79.44%
NUMBER OF FEMALE USERS
20.56%
OWNER - 4.59%
C LEVEL – 13.65%
MANAGER LEVEL –
14.83%
SENIOR LEVEL - 27.17%
ENTRY LEVEL – 39.76%

POPULAR YOUTUBE
CHANNELS OF BANGLADESH
MOST
SUBSCRIPTIONS
BHAIBROTHER
S
LTD.
RYKEN
HUGMAN
GAAN
FRIENDZ
TIGER
MEDIA
RABBITOLBD
ENTERTAINMENT
167.3 K 114.4 K 110.7 K 95.1 K 83.2 K
18.6 M 43.6 M 5.2 M 70.5 M 16.1 M
VIDEO VIEWS
SUBSCRIBERS

ALL THE INFORMATION ARE COLLECTED FROM DIFFERENT
SOURCES.

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Digital Marketing Landscape (Bangladesh)

1. DIGITAL MARKETING LANDSCAPE INSIGHTS INTO HOW BANGLADESH USES DIGITAL MEDIA

2. PRESENTED BY ZAYED IQBAL ABIR

3. TOTAL GLOBAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE SOCIAL SOCIAL USERS 7.4 BILLIO N 3.4 BILLIO N 2.3 BILLIO N 7.4 BILLIO N 2 BILLIO N GLOBAL DIGITAL SNAP SHOT

4. INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS +12% +199.0 M +14% +145.8 M +4% +155.6 M +21% +187.3 M ANNUAL GROWTH ASIA-PACIFIC

5. BTRC INTERNET STATS MOBILE INTERNET SUBSCRIBERS 60,037,000 INTERNET SUBSCRIBERS 63,915,000 MOBILE PHONE SUBSCRIBERS 128,939,000

6. TOP 10 BD WEBSITES & GOOGLE SEARCH ITEMS TOP SITES 1. YOUTUBE 2. GOOGLE 3. GOOGLE.COM.BD 4. FACEBOOK 5. PROTHOM-ALO 6. YAHOO 7. KALERKONTHO 8. WIKIPEDIA 9. BLOGSPOT 10.BDNEWS24

7. TOP 10 BD WEBSITES & GOOGLE SEARCH ITEMS TOP GOOGLE KEYWORD SEARCH 2015 1. SSC RESULT 2015 2. HSC RESULT 2015 3. WWW.XICLASSADMISSION.GOV.BD 4. ICC WORLD CUP 2015 5. IPL 2015 6. WWW.CRICBUZZ.COM 7. COPAAMERICA 2015 8. BAJRANGI BHAIJAAN 9. NTRCA 10.PREM RATAN DHAN PAYO

8. FACEBOOK USERS OF BANGLADESH CURRENTLY THERE ARE FACEBOOK USERS IN BANGLADESH 23M NUMBER OF MALE USERS 18M NUMBER OF FEMALE USERS 5M BROWSERS USED TO ACCESS FB CROME 7.6M FIREFOX 1.2M INTERNET EXPLORER 28K OPERA MINI 6.2M SAFARI 2.5M

9. LINKEDIN USERS OF BANGLADESH CURRENTLY THERE ARE FACEBOOK USERS IN BANGLADESH 1.49M NUMBER OF MALE USERS 79.44% NUMBER OF FEMALE USERS 20.56% OWNER - 4.59% C LEVEL – 13.65% MANAGER LEVEL – 14.83% SENIOR LEVEL - 27.17% ENTRY LEVEL – 39.76%

10. POPULAR YOUTUBE CHANNELS OF BANGLADESH MOST SUBSCRIPTIONS BHAIBROTHER S LTD. RYKEN HUGMAN GAAN FRIENDZ TIGER MEDIA RABBITOLBD ENTERTAINMENT 167.3 K 114.4 K 110.7 K 95.1 K 83.2 K 18.6 M 43.6 M 5.2 M 70.5 M 16.1 M VIDEO VIEWS SUBSCRIBERS

11. ALL THE INFORMATION ARE COLLECTED FROM DIFFERENT SOURCES.

12. THANK YOU !!!

Digital Marketing Landscape (Bangladesh)

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