1. Brand personality of
Aarong

2. Brand Personality
 Aarong also plays the role of protector and
promoter of traditional Bangladeshi products and
designs. It houses an extensive design library
where remnants of our rich craft heritage, such as
Nakshikantha art and Jamdani patterns (which
focuses heritage), have been widely researched
and archived for present as well as future use.

3. Brand Personification
 Today, Aarong has become the foundation upon
which independent cooperative groups and family-
based artisans market their craft, in an effort to
position the nation’s handicraft industry on a world
platform of appreciation and acknowledgement.
Potters, Brass Workers, Jewellers, Jute workers,
Basket Weavers, Handloom Weavers, Silk Weavers,
Wood Carvers, Leather workers and various artisans
with specialized skills from all over the country
come to Aarong for marketing and support services.

4. Product Personality and gender
 A product personality, or persona, frequently endows the
product or brand with a gender.
 For men’s ( Panjabi, Fotua, Sandals, Shirt, pant) and
women’s ( Saree, Fotua, long Shirts(taago), Skirt, salwar
kamiz, Jewellery, Sandels). For children (toys, shirt, pant,
salwer kamiz, dolls) and they segment in different colors
and combination for both gender. Aarong is a fair trade
organization dedicated to bring about positive changes in
the lives of disadvantaged artisans and underprivileged
rural women by reviving and promoting their skills and
craft.

5. Product Personality and geography
 Aarong have 13 production centers in
Baniachong, Gorpara, Jamalpur, Jessore, Kushtia,
Manikganj, Rajbari, Sherpur, and Pabna, Pollobi,
Kurigram, Nilphamary, Jhenaidah and 653
subcentres spread across Bangladesh.

6. Personality and Color
 Consumers not only ascribe personality traits to
products and services, but they also tend to
associate personality factors with specific colors.
For instance, Aarong is associated with orange,
which connotes novelty, black layout are often
used for sophisticated design , the appeals
particularly to both gender and buy majority by
women’s.

7. Thank you