A presentation on Mirpur Benaroshi Palli, Dhaka

1. BENAROSHI PALLI
And its marketing perspective
Rafeun Alahe Raad
184 (A)
MKT 23rd
FBS, University of Dhaka

2. BENAROSHI PALLI, MIRPUR
• The Mirpur Banarasi Polli was established in 1995
• Number of shops are 108
• Number of mills are about 80
• More than 500 Workers work here

3. HISTORY
• There were Godi Ghars (mercantile office) at Banarasi Polli
acting as factories and selling centers
• Due to increased demand, some new entrepreneurs joined
with the old and traditional Godi Ghars, the area then
become a complete Banarasi Polli(village).

4. HISTORY
•Later, these Godi Ghars have been converted into
Show rooms.
•After that, the reputation of Banarasi Polli and
demand for sarees started increasing.

5. TYPES OF AVAILABLE SAREES
• Benarasi
• Tangail handloom
• Tangail half silk
• Katan
• Jamdani
• Jeorget Saree

6. WHY BENAROSHI PALLI IS
POPULAR?
 Seller Concentration
Customers can visit more than hundred showrooms here
 High Quality
Collection of best quality sarees than anywhere

7. WHY BENAROSHI PALLI IS
POPULAR?
Distribution
• Integration of Manufacturer, wholesaler and retailer
• Simple, smooth and uninterrupted
Pricing
• Various range of product with various range of price
• Ensures best quality with best price

8. ITS MICROENVIRONMENT
Supplier
• Local manufacturing houses
• Indian and Pakistani wholesalers

9. ITS MICROENVIRONMENT
Competitors
• Local manufacturing houses
• Domestic renowned brand like: Aarong, Deshi Dash
• Online Market

10. ITS MICROENVIRONMENT
Customers
• People from all over the country
• Seller from different shopping malls
• International market

11. SUPPLY CHAIN OF BENAROSHI
POLLI
It consists of 2 partners. They are-
 Upstream partners
• supplier of raw materials
• supplier of parts
• supplier of information
• expertises needed
 Downstream partners • wholesalers • retailers • customers

12. PRODUCT CUSTOMIZATION
 Modifying designs according to customer demands
• Adding attractive nets
• Adding falses
• Adding piping
• Adding stone work

13. DIRECT, ONLINE, SOCIAL MEDIA
MARKETING
Sales is mainly done through physical shops
Through e-commerce sites like daraz.com.bd,
ajkerdeal.com etc
Through Facebook pages

14. FEW LIMITATIONS
Too much bargaining is needed
Product returning process is complex
Chances of getting deceived
Ignorance of understanding product quality can be costly

15. THANK YOU 