The document outlines a campaign plan to educate students at Cranford High School about the dangers of sharing personal information and being friended by unknown people on Facebook. The campaign aims to make students more aware that anyone can manipulate their images online and pose as friends. Over the course of a week, the campaign will launch a website, give assemblies, create posters and PowerPoints, and air a TV advert to spread awareness of how to safely use Facebook and verify people's identities. The target audience is Cranford students, and success will be measured by viewership of the online and media materials and questionnaires assessing increased understanding of Facebook risks.

1. Campaign Plan/
Campaign Proposal Form
Name Of Campaign:
Friends or Foes?
Purpose/Message of Campaign:
How Facebook is EASILY manipulated to create an identity– that isn’t
necessarily real…are Cranford students making Facebook Friends or Foes? Many
students are using Facebook every day without realising the dangers that can
occur, giving out information to many people without even knowing who they are.
So we want to help students who use this social networking site to be more
careful in who they make friends and what information they give out.
Aim of Campaign:
To make students more aware of the dangers of using Facebook and to educate
them on what having their pictures online can mean. Do they realise that anyone
can manipulate an image of them and what problems this can cause? We want to
make students realise that the people they add as a ‘friend’ may not always be
what they seem.
Campaigning Dates Campaigning Activities: Who Notes:
Date: 29/03/12 Website Launch Everyone Parnyan will
start the
website.
Date: Completion Assembly Promotion Zahra Will follow on
22/03/12 throughout the
Starting 26/03/12 week.
Date: 22/03/12 PowerPoint and Poster Parnyan PowerPoint will
be shown
around school.
Date: 23/03/12 Facebook Page Sara Will get school
involved.
Date: Completion TV advert George Advert will be
22/03/12 shown in
assemblies.

2. Audience and Why:
Our campaign is aimed at students in general. We have chosen this as they are
the main victims of using Facebook and are the most naive, not realising the
dangers of who they are talking. They are the main users of Facebook and also
the main victims of Facebook.
We would target them by ensuring all our campaign strategies are made to
target our audience using various techniques that would appeal to Cranford
Students. As we are Cranford students at Cranford, we would use our knowledge
to apply various skills to our techniques to make them specific to our audience.
Team Names Team Roles
Sara: Within our Group we will even out the
roles and distribute the tasks equally
Zahra: between our group
Parnyan:
George:
Success Criteria:
Our success criteria is to have our audience more aware of the dangers of
Facebook by the end of our campaign. We want them to be able to identify
possible ‘danger’ when using Facebook and to know how to deal with possible
Friends who may not be who they say they are. We want the students to
identify clearly how someone can appear to be someone they are not.
We will measure our success through the amount of people that have viewed our
website page and our TV advert. Also, we would send out questionnaires to get a
clear idea about how effective our campaign was.