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TOPSHOP FINAL PRESENTATION
1. The Brand
Topshop
• Fashion retailer.
• Modernity and technological advancements forced the brand to use other
forms of marketing for its products.
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2. The Online Presence
• Utilized social media platforms to reach out to the target customers.
• Provide a great opportunity for brands to reach out to millions of customers
globally.
3. The Brand’s Agenda
• A fashion retailer dealing with designer clothes, shoes and accessories.
• Utilizes social media and other online platforms to drive its agenda of selling
those products to its customers.
4. The Website
• The brand has its
own website
which is meant to
be a virtual store.
It is through the
virtual store that
online customers
buy their products.
5. Search Engine Optimization (SEO)
• It is very important for the Topshop brand to optimize their SEO content in
online platforms.
6. The Brand’s selling Point
• It is very important for a brand to position itself in the market.
7. The Website Strategies
• It is very important for a website’s business objectives, KPIs, Usability and
analytics to be analyzed.
8. Online Marketing
• Good platforms will reflect the brand’s image and the needs of the
customers.
9. Mobile Marketing
• Online shoppers use their smartphones to surf through the web.
• Making mobile marketing very important for brands.
10. The Big Idea
• Brands should be active in the online platforms such as social media and
websites. It increase a brand’s marketing capabilities and therefore profits.
Editor's Notes
The Topshop brand has been a fashion retailer for decades. Its marketing techniques have been evolving with time. The changes in the market, the consumer preference and the mode of marketing has been changing over the years. Therefore, Topshop has been able to adopt to the changing market through utilization of different marketing platforms to reach to the target customers.
