Case study IIML Internship Prof Sameer Mathur

1. Because
You Are Worth it
- Inside Story-

2. GROUP
•World’s Leading Cosmetic and
Beauty Industry
•130 Countries
•Market Capitalization of
$ 107.5 billion, ( May 2017)

3. Brands Associated
And many more..

4. HOW ?

5. Answer
INTEGRATED
MARKETING
COMMUNICATIONS

8. ADVERTISING
•BECAUSE ALL WORTH IT –
Television Ads
•Celebrity Endorsements –
Jane Fonda, Jennifer Lopez,
Aishwarya Rai, Beyonce

9. EVENTS &EXPERIENCES
•Sponsoring – Graduate Fashion
Weeks, The L’Oreal Paris’s
Powder Room
•Partnerships- Project Runway,
Emmy award show, Rent the
Runway, Cannes’ Festival

10. Sales and Promotion
Loyalty Programs - L’Oreal Paris
Gold, credit available online, free
gifts.
Youtube – Destination Beauty

11. Mobile Marketing
• App – Makeup Genius
and other launchings
•Content marketing via
social platform
•Partnered with
Mooda.com – Online
Fashion Store

13. Measure results
Decide on media mix
Establish Budget
Select Channels
Design Communications
Determine Objectives
Identify Target audience
Creative
Message
Strategy

14. Advertisement

15. SELF DOUBT SELF WORTH
EMPOWERING – Transformational Appeal

16. STRENGTHS
• Diversified reach
•Social Responsibility
• Innovation in products

17. What are the benefits of content-based
marketing for a beauty brand like
L'Oreal?
Q

18. A •Content is alluring when it comes to
fashion or beauty.
• Magazines, whether online or offline.
• Also it offers the scope for extension
into blogathons, contests, affiliate
marketing to promote the brand and
increase the sales.
•Social media also have content
flowing in it.

19. ✓ L’OREAL’S INTRODUCTION
✓ HOW L’OREAL APPROACHED
INTEGRATED MARKETING
COMMUNICATIONS
✓ OTHER STRENGTHS – Design
Communications, product
innovation, Diversified reach.
✓ WHY CONTENT MARKETING
FOR L’OREAL

20. YES THAT’S
HOW

21. Disclaimer
This presentation is created by
Nikita Sengar , J.E.C. , Jabalpur,
during a marketing internship under
the Guidance of
Prof. Sameer Mathur,
IIMLucknow.